MARKETING PROJECT

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Slide 1: 


Introduction : 

Introduction Brand Name Milkease Name of Company Naturali Private Limited. Product Name Pellet Milk

Introduction : 

Introduction Naturali Private Ltd is newly born milk and nutritional ingredient company. Anticipating consumer tastes and lifestyle trends, a team at Naturali came with the idea of pellet milk branded as Milkease. Milkease is pro-vitamin, biotic, natural and convenient pellet milk when dissolved in water will convert to milk.

Introduction : 

Introduction Having decided to develop a pellet milk product, Naturali then devised a truly innovative way in which to differentiate its new product from other milk products. Milkease is one example of being committed to innovation and setting trends for entire market. To the consumer it is different and welcome new nutritious milk.

Vision : 

Vision Whenever prospect have a need of milk they should think first of our brand. We aim to always be there, always available, always working on their behalf.

Mission : 

Mission Developing a healthy and easy life style. Our mission is to provide a healthy life style to children, youth and adults through a wide range of premium quality products. Developing a healthy and easy life style.

Milkease has been differentiated from other milk products on following basis: : 

Milkease has been differentiated from other milk products on following basis: It is going to be a fresh brand designed for Pakistani taste. It’s hundred percent natural, halal and can be easily dissolved in hot and chilled water. It’s easy to use, convenient and a brand that can be used 24 hrs a day, 7 days a week and 365 days a year. Product quality is excellent till the last day of shelf life.

Segmentation : 

Segmentation Demographic: AGE: 3 Years and above including Echo Boomers, Net Generation, Generation X and Baby Boomers.  GENDER: Both sexes. Male and female INCOME: Family Income: 20,000+. Individual Income: 10,000+. Income can’t be a barrier to the milkease .consumers.

Segmentation : 

Segmentation FAMILY Life Cycle: Kids, Youth, adults Full Nest-I, full Nest-II and full Nest-III.

Segmentation : 

Segmentation Geographic DENSITY: Available in areas with population more than 100000. LOCATION: Focus is Urban areas and in main cities. E.g. Karachi, Lahore, Islamabad, Rawalpindi etc

Segmentation : 

Segmentation Psychographic: LIFE STYLE: Innovators , Experiences and achievers.etc SOCIAL CLASS: Upper Class, Lower Upper Class, Upper Middle Class, Middle Class , working class.

Segmentation : 

Segmentation Behavioral : OCCASIONS Product usage is devoid of time frame and occasion but can be best for Workplaces, gatherings and where convenience is everything. BENEFITS: Easiness and convenience and more in less time. It’s a premium brand with low price.

Segmentation : 

Segmentation ATTITUDE TOWARDS THE PRODUCT: Milkease is the product of high quality and composition giving users the sense of pride, prestige and hip hop, trendy and funky.

TARGETING : 

TARGETING Our target market include both sex gender: Male & Female. Our target is both on Urban & Ruler Areas Focus is Urban areas and in main cities. E.g. Karachi, Lahore, Islamabad, Rawalpindi etc.

Marketing Mix : 

Marketing Mix Product Attributes: Convenience, Storage, Size and Usage.  Benefits: Proactive Vitamins, Energy Enriched and fulfills daily requirement of energy intake.

Marketing Mix : 

Marketing Mix Price: Price strategy is cost plus markup. As the naturali company is starting the business operations so the much emphasis is given to profits, market share and wealth maximization. Proper analysis is given in Marketing budget plan.

Marketing Mix : 

Marketing Mix Place As the company is in infancy so having its own distribution channel is going to cause us huge fortune of money so the services of respectable intermediaries and distributors have been hired. e.g. International Brands Limited. Premier agencies. Philip and Morris.

Marketing Mix : 

Marketing Mix Promotion Brand Brochures and milkease giveaways. Mailings. Post cards. Television. Radio. Newspapers.

SWOT ANALYSIS : 

SWOT ANALYSIS STRENGTH: Innovator and trend setter in the market. Vast opportunities to go global by licensing international firms. A dispersed network of distribution channel partnering with IBL , Premier agencies etc. Company practice of corporate culture within short time.

SWOT ANALYSIS : 

SWOT ANALYSIS Weakness: Introducing Pellet Milk for the first time in Pakistan, risk factor associates with it. Peoples perception that milk is processed and natural makeup of milk is lost or changed. Ma y be perceived as a medicated product.

SWOT ANALYSIS : 

SWOT ANALYSIS Opportunity: As a pioneer of the innovative product we would be able to attract loyal customers to be retain for a longer period of time. Growing concerns for Osteoporosis. Growing awareness among people regarding the hazards of using locally available unprocessed milk

SWOT ANALYSIS : 

SWOT ANALYSIS Threat: Competitors can take advantage of our campaign Milk being the sensitive product there made be a wide concern over using the new innovative product Milk is the natural product which might lead naturalist to go against its innovation. Enact of Govt. tax on dairy products.

Market Analysis : 

Market Analysis Political Forces Political forces will generally not affect our business because we do not come in direct contact with our customers as in case of services. As political disability and infiltration is expected at any time in Pakistan therefore company has set a customer recovery teams which will work in both company and stake holders’ benefits. Company has a proper plan to meet any sort of political harm and aggression.

Market Analysis : 

Market Analysis Economical Factors Inflation: Increase in overall costs in production and value delivery system. Taxes: Increase in tax percentage is not a favorable factor for both company and its stakeholders. Value of rupee: As company has to pay more than estimated budget in imp orting of raw material , fabricating material and machinery equipments.

Market Analysis : 

Market Analysis Social Factors Company philosophy is that “we aren’t in the business of milk serving people we are in the business of people serving milk”. Milkease is the product of high standard and quality that is pure, natural and Hilal. we are deeply committed to serve the community in which we live and operate.

Market Analyses : 

Market Analyses Technological Factors We are in the business of dairy industry where competition matters and innovation and technology separates industry winners and trend setters from industry followers. In milkease development we partnered with global food giants and brought home with latest technology and most hygienic and environmental friendly products.

Market Analysis : 

Market Analysis Legal Factors: All our products including Milkease are in compliance with legal codes and in accordance with companies’ ordinance 1984. All our Products are Hilal and meet ISO certified standards and health analysis critical control point (HACCP).

Branding : 

Branding

Slide 30: 

MODES OF ADVERTISING TELEVISION MAGAZINE BANNERS WEBLINX

CONCLUSION : 

CONCLUSION THANK YOU!

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