Experiential Marketing – The Big Guns

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Category: Entertainment
     
 

Presentation Description

The key to successful B2C relationships is the engagement of customers from every stage of the sales cycle. Attract, Convert, Close, and Delight are the four stages to categorize the customers.

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Presentation Transcript

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Experiential Marketing – The Big Guns The key to successful B2C relationships is the engagement of customers from every stage of the sales cycle. Attract Convert Close and Delight are the four stages to categorize the customers. Marketing agencies plan out different strategies to market the products and services to customers from these respective stages. To please the audience and beat the competition the marketers have taken the fight to the roads and events. They understand the importance of face to face interaction with the customers through product sampling experiential marketing event marketing and more. Takeaways from the Experiential Marketing Hands-on experience of Products Hands-On experience of the product before actually buying it can only be felt at the events where the companies display the test samples of their products. This lets the users touch and feel the product. This increases the chances of them buying the product. Building trust Between the Brand and the Customers At any event or a show brands have the chance to connect with the customers directly whether or not they offer a sample product. It is the experience they remember they had with the brand. The participation in the activities that are in correlation with the brand leaves a lasting impression.

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Free Word of Mouth Marketing Hands-On experience of the products and unforgettable experience with the brand leads to good word of mouth marketing. Just remember to keep the event activities interesting and exciting for the participants. Experiential Marketing Agencies understand that even the customers appreciate the efforts the brands are making. They enjoy the interaction with the brand. The connections made through such events go a long way. Experiential marketing is a win-win for brands and customers.

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