EzyMedia PP

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Going online for many newspaper and magazine publishers can be alarming. This slideshow proposes a smart approach.

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Presentation Transcript

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Going ONLINE EzyMedia Overview Presentation

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What’s different about you? How can I compete online this late? Does going online mean wasting resources? I’m new – how do I get content? But I want a solution, not just software! Index This presentation looks at the rapidly changing media landscape and how you can be part of it, whether as a first time publisher or seasoned professional. Going online

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I’ve been looking for a solution forever! What’s different about you? Going online

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EzyMedia Background EzyMedia is a media software company founded by independent publishers for independent publishers. Its insights and solutions are based on over 200 face-to-face interviews with other independent publishers through Australia, Hong Kong, mainland Europe, UK and the USA. Going online

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Seems like everyone’s online now… How can I compete this late? Going online

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Accounts for around 80% of the market Cohesive, organised, tech-savvy and integrated Millions of newspapers and magazines worldwide Group leverage on content, sales, resources, technology etc What’s going on – Mainstream Print Media Going online

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What’s going on – Independent Print Media Accounts for around 20% of global market 220 independent newspapers in Australia generate $192m p/a Sector is disparate and disconnected Generally poor online presence Generally poor access to technology 1000’s of smaller publications Low to zero leverage

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Broadband internet access becoming more pervasive Software-as-a-Service (SaaS) the way of the future Local print media still very strong Online content and advertising powering ahead Hyper-local or niche news and advertising more important Barriers to entering media sector significantly reduced Larger incumbents losing circulation Larger incumbents going bankrupt owing to high overheads in a discerning market Trends

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Software directly aimed at 20% of the market - Independent Publishers! Overlooked

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Historically the incumbents had better, more expensive in-house technology and business solutions, making it nearly impossible to compete with them in a market they dominated. Dramatic leaps in Software as a Service (SaaS) technology and trends toward online content and advertising are shattering those barriers, opening the way for new entrants and existing independents to compete directly with the big end of town. The Opportunity

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Going online But I’ve looked at competing online. It’s expensive. It just chews up resources!

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Perhaps you have looked at moving your print publication online, but the costs of setting up a site and maintaining it have made such a decision unviable. EzyMedia is more than a website. It is a tool that will revolutionise the way you handle content, from concept to web to print. Better still, it actually increases your advertising sales! Going online

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I’m new to publishing. How do I get content? Going online

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The Content Factory With content so abundantly available, the irony now is that you don’t even need to be a trained journalist to launch a publication. Particularly profitable content is that which can be tied to products or services – basically ‘advertorial’ but with a bit more class and truly informative. Going online

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The New Money in Media “ Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases. In contrast to traditional marketing methods that aim to increase sales or awareness through interruption techniques, content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action.” Wikipedia EzyMedia enables you to easily deliver to wide audiences high quality online or print content from multiple sources, all wrapped in advertising revenue. And that’s it! Going online

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Publishing is more than just a piece of software. Why can’t someone come up with a whole package? Going online

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EzyMedia provides a suite of solutions that allows anyone to professionally publish their own newsletter, newspaper or magazine in print and/or online. The package includes: * Content Management * Administration * Sales Management * Record Keeping * Selling Tools * Printing Support * Ad-creation * Distribution Support * Ad-booking * Accounts * Websites & Forums * Layout The EzyMedia Package Going online …and ADVICE!

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Customers Some of our Customers Going online

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So why EzyMedia? Designed by independent publishers for independent publishers Up an running within 24-hours, no IT background or software required Saves time and money in content and sales management Most affordable publishing package of this quality in the world Production can work on publication in real time Online tutorials, demo’s, manual, graphics library and more Is the only media company you will find that offers the training, collateral, manual etc. AND the software! Fees include entire package (no bronze/silver/gold nonsense) as well as quarterly upgrades You cannot lose – trial it, sign up and if you don’t like it, get fully refunded, no questions asked Going online

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Q & A If you have further questions, one of our account managers will be available to contact via live chat, email or leave your phone number and someone will call you for a chat. Going online