Method 1- Press Agentry :
Method 1- Press Agentry Utilize Facebook to create positive publicity.
Create posts daily that emphasize the safety of your planes.
Ex. “You can trust our airlines because every day we are working hard to ensure your safety and safe arrival to your destination.”
Ex. “Working with Continental Airlines, our job is to provide you with the exact same service as you would receive on any of their flights.”
Method 2- Public Information :
Method 2- Public Information Provide specific facts about Colgan Air that emphasize the company’s efforts since Flight 3407.
Create daily posts that disseminate facts.
Provide links to specific portions of your website that outline details of new safety practices and regulations.
Method 3-Two-way Asymmetrical :
Method 3-Two-way Asymmetrical Develop a two-communication that promotes positive qualities of your company.
Encourage customers to post positive experiences they have had with Colgan and re-post them later to highlight satisfied customers.
“Customer X had this to say about her experience with Colgan Air, …”.
Method 4- Two-way Symmetrical :
Method 4- Two-way Symmetrical Collaborate with the public via Facebook.
Encourage customers to post any and all feedback about their experiences with Colgan.
Also encourage customers to provide suggestions for keeping their customers and pilots safe and happy. Respond to posts to keep customers coming back to your Facebook.
Use this feedback from the customers to create new policies that are mutually beneficial.