Advertising Techniques

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Advertising Techniques:

Advertising Techniques

Facts and Figures:

Facts and Figures Using facts to sell the product. Facts don’t always target specific products.

Weasel Words:

Weasel Words Positive words that don’t make guarantees. Usually can have multiple meanings.

Patriotism:

Patriotism Using patriotic imagery to sell product. Patriotic imagery enhances company image.

Diversion:

Diversion Shifting attention away from product weaknesses. Ease of application > messiness of product.

Bribery:

Bribery To give a desirable ‘extra something’. Free gifts increase purchasing desire.

Plain Folks:

Plain Folks Product is valuable for ‘ordinary people’. Who decides the definition of ordinary?

Snob Appeal:

Snob Appeal The product makes the customer elite. Rich and glamorous life style imagery.

Wit and Humor:

Wit and Humor Commercial is designed to entertain audiences. Generates interest, but doesn’t explain benefits.

Bandwagon:

Bandwagon Implies that everyone loves the product. Invokes ‘peer pressure’ to involve audience.

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