Lephone of Lenovo

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1、LePhone which made by Lenovo is WCDMA ,China Unicom has sound tecnology in this area. 2、 China Unicom accumulated lots of experience and promotion advantages during the period they sold Iphone.3、It is easy to make LePhone be the central point, and get more promotion effect.

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Presentation Transcript

LePhone Storm:

LePhone Storm MARKETING SOLUTION

Outline:

Outline 1. Introduction of LePhone Outward Appearance Performance Parameter Main Functions Application User Experience 2. LePhone and China Unicom Fee Type Co-op 3. Lenovo’s strategy of cell phone Why L enovo chooses China Unicom Marketing Strategy of LePhone LePhone’s Future Lenovo’s strategy map of cell phone

Outline:

Outline 1. Introduction of LePhone Outward Appearance Performance Parameter Main Functions Application User Experience 2. LePhone and China Unicom Fee Type Co-op ( 合作模式 ) 3. Lenovo’s strategy of cell phone Why China Unicom Marketing Strategy of LePhone LePhone’s Future Lenovo’s strategy map of cell phone

Introduction of LePhone:

Introduction of LePhone Outward Appearance Performance Parameter Main Functions Application User Experience 3.7 Inch screen Touch button 300thousand Pixel camera Lenovo LE logo Appearance Design candy bar phone Characteristic A pedestal for the circumscribed QWERTY Colour Black 、 Pearl Red Size 120X61X12mm QWERTY Yes Weight 165g Antenna Internally Installed

Introduction of LePhone:

Introduction of LePhone Outward Appearance Performance Parameter Main Functions Application User Experience Date 2010.05 Type 3G 、 Smartphone 、 B usiness Cell phone Service Pattern GSM, WCDMA M Hz GSM 850/900/1800/1900 WCDMA 2100MHz Data Transmission GPRS, EDGE, HSPA Screen Material AMOLED Screen size 3.7 inches Screen parameter 480*800 Pixel touchscreen Support CPU Type Qualcomm Sanpdragon QSD8250 CPU Mhz 1024HMz Ram 512mb Rom+512mb Ram Free Space 2gb Memory Card Microsd Card Battery Specification 1500 Milliampere Lithium Battery Configuration Lithium Battery 、 A c Adapter 、 E arphones 、 SDA 、 CD 、 P hone Case 、 User Guide 、 W arranty Card 、 S ervice Directory 、 C ertificateofapproval 、 C olor Page 、 Microsd Card Guarantee Term Smuggled Goods’ Coinsurance Is One Year BASIC PARAMETER Operating System Android OS V1.6

Introduction of LePhone:

Introduction of LePhone Outward Appearance Performance Parameter Main Functions Application User Experience CAMERA FUNCTION Webcam 3 miliion Pixel Sensor Type CMOS Auto-focus Support Photo Scene Support Photo Effects Support CONTINUOUS Support TIMER Support Photographs 2048X1536 Pixel Video Picture Support

Introduction of LePhone:

Introduction of LePhone Outward Appearance Performance Parameter Main Functions Application User Experience AMUSE FUNCTION Video Display Music Spielen R adio P ictures Game Java Flash Recording E-book Video Display PalmQQ New music Games Software Stocks E-book

Introduction of LePhone:

Introduction of LePhone Outward Appearance Performance Parameter Main Functions Application User Experience DATA FUNCTION Bluetooth Wi-Fi WPI Headphone 、 Data Line Interface

Introduction of LePhone:

Introduction of LePhone Outward Appearance Performance Parameter Main Functions Application User Experience BASIC FUNCTION Call records : Dialed Call + received call + Missed Call SMS MMS alarm clock address book calendar Profiles NETWORK FUNCTION IM E-mail , 163mail , Sina VIP mail , 188F ortune mail , VIP mail WWW Browser WAP Browser WLAN PC

Introduction of LePhone:

Introduction of LePhone Outward Appearance Performance Parameter Main Functions Application User Experience OTHER FUNCTIONS seconds counter NotePad KeyLock unit change The Social Network web for reading SyncML GPS Map Software G-senso r Light Sensor Rang Sensor EFR STK C alculator Phone ring identi Phone photo identi Screen Protected Graph Men u E MAIL GPS/MAP

Introduction of LePhone:

Introduction of LePhone Outward Appearance Performance Parameter Main Functions Application User Experience Chinese chess Landlord Balance ball Tractor Three kingdom youku Comment Mini blog Web pan Kai xin Literature Reading SIM card Jin shan Bai cycle racing renren Third paying

Introduction of LePhone:

Introduction of LePhone Outward Appearance Performance Parameter Main Functions Application User Experience Unique C ircumscribed QWERTY Adsorption Interface New Gestures Operating Area Metal Back Design

LePhone and China Unicom:

LePhone and China Unicom Lephone Fee Type 1 、 prepay fees set meal ( yuan /month ) 66 96 126 156 186 226 286 386 586 886 price difference ( yuan ) 2199 1999 1299 1099 0 0 0 0 0 0 Prepaid ( yuan ) 700 900 1600 1800 2899 2899 2899 2899 2899 2899 Pay back 29 37 66 75 120 120 120 120 120 120 Period 24 months 1 、 buy cell phones set meal ( yuan /month ) 66 96 126 156 186 226 286 386 586 886 price difference ( yuan ) 2499 Prepaid ( yuan ) 15 25 50 60 105 105 105 105 105 105 Pay back 24months

LePhone and China Unicom:

LePhone and China Unicom Iphone Fee Type set meal ( yuan /month ) 96 126 156 186 226 286 386 586 886 price difference ( yuan ) 4999 Prepaid ( yuan ) 2999 2699 1899 1499 0 0 0 0 0 Pay back 2000 2300 3100 3500 4999 4999 4999 4999 4999 Period 83 95 129 145 208 208 208 208 208 set meal ( yuan /month ) 24 个月 set meal ( yuan /month ) 96 126 156 186 226 286 386 586 886 price difference ( yuan ) 5880 Prepaid ( yuan ) 3899 3599 2799 2399 1799 0 0 0 0 Pay back 1981 2281 3081 3481 4081 5880 5880 5880 5880 Period 82 95 128 145 170 245 245 245 245 set meal ( yuan /month ) 24 个月 set meal ( yuan /month ) 96 126 156 186 226 286 386 586 886 price difference ( yuan ) 6999 Prepaid ( yuan ) 4799 4499 3699 3299 2699 1899 0 0 0 Pay back 2200 2500 3300 3700 4300 5100 6999 6999 6999 Period 91 104 137 154 179 212 291 291 291 set meal ( yuan /month ) 24 个月 3G 8Giphone 3GS 16Giphone 3GS 32Giphone

PowerPoint Presentation:

LePhone and China Unicom Co-op DUAL MODE CO-OPRATION Buy LePhone , get fees for free Prepay fees, get LePhone for free +

Outline:

Outline 1. Introduction of LePhone Outward Appearance Performance Parameter Main Functions Application User Experience 2. LePhone and China Unicom Fee Type Co-op ( 合作模式 ) 3. Lenovo’s strategy of cell phone Why China Unicom Marketing Strategy of LePhone LePhone’s Future Lenovo’s strategy map of cell phone

PowerPoint Presentation:

Lenovo Cellphone Strategy Why China Unicom To Lenovo To China unicom 1 、 LePhone which made by Lenovo is WCDMA , China Unicom has sound tecnology in this area. 2 、 China Unicom accumulated lots of experience and promotion advantages during the period they sold Iphone 3 、 It is easy to make LePhone be the central point, and get more promotion effect. 1 、 China Unicom can carry out its mid & low level strategy again through this opportunity. 3 、 It is impossible to get more market share if just relying on Iphone . China Unicom needs a kind of product which price is low. 2 、 Many users of Iphone choose China Mobile’s service 。

PowerPoint Presentation:

Lenovo Cellphone Strategy Marketing strategy PRICING 1 、 Real player 2 、 convenient managing tool 3 、 software shop modle 4 、 Widget service 5 、 navigation button 6 、 automatic update 7 、 new operating style 8 、 new address book 9 、 local application 10 、 Lenovo web pan PRODUCT INNOVATION Lephone : 2899 Iphone : 4999 M8: 1880 Other new cell phones price of Lenovo A201 E160C ET10 乐 Phone P650WG P690e 499 288 3999 2899 1599 1499 P629 E156 i328TD TD80t A312 A332 999 299 999 1999 699 399

PowerPoint Presentation:

Lenovo Cellphone Strategy Marketing strategy Double channels For Lenovo Wide and deep channel Experience marketing in stores 3600 PC stores All cell pbone 联通方面 Sound contract plan marketing model and the rich experiences; 3Gbrand stores 、 flash ship, standard business hall -----1600 China Unicom business halls; Spread to other stores. Use by stars Use by net citizens Use by staffs 360 Degree Marketing All the outdoor ads will be changed into LePhone’s advertisement Adversing on CCTV during South Africa World Cup Holding thousands of promotion activities CHANNEL PROMOTIOM

PowerPoint Presentation:

Lenovo Cellphone Strategy Marketing strategy PACKAG I NG P R OMO T I O N L A U N C H I N G

PowerPoint Presentation:

Lenovo Cellphone Strategy LePhone’s Future 与 Iphone 的背水一战 Lenovo LePhone ‘s goal is beyond the positation as Iphone in America. So LePhone must face to main current consumers in China market, and also the price is not allowed as high as Iphone’s . lenovo LePone ‘s function is more than Iphone’s , price is lower than Iphone’s , also it is more local than iphone . CEO of Lenovo believe Lephone ‘s price can be as low as 1 thousan yuan in tow years. in the main current cell phone market, the price is lower, the competitiveness is more. Obviously, Iphone can not beat LePhone . of course, noone knows what is the future of LePhone , but we can predict that, there must more and more factors join the competition, and the competition in middle level and high level market will be firecest .

PowerPoint Presentation:

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