logging in or signing up Social Media in Healthcare esprin3 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: Embed: Flash iPad Dynamic Copy Does not support media & animations Automatically changes to Flash or non-Flash embed WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 112 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: April 26, 2012 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Social Media in Healthcare: Social Media in Healthcare By Elizabeth Sprinkle BHIS 503 Communication Skills in Health InformaticsProviders vs. Consumers: Providers vs. Consumers According to a recent study by PricewaterhouseCoopers’ Research Institute (PwC), which was derived from a survey of 1000 US consumers, one-third of the public are using social media sites such as Facebook and Twitter and online forums to seek medical information, track and share symptoms, and broadcast how they feel about a provider, physician, drug, or health plan.Likelihood to use Social Media: Likelihood to use Social Media Share: How likely are you to share information through social media with health-related companies/individuals? Trust: How likely are you to trust health information posted online through social media by health-related companies/individuals? Engage: Have you ever viewed health-related information or done health-related activities using social media?Likelihood to use Social Media: Likelihood to use Social Media N= 1,060Consumers viewing Health Information: Consumers viewing Health Information Patients who are faced with a health decision are more likely to use social media to better educate themselves.Consumers Viewing Health Information Through Social Media: Consumers Viewing Health Information Through Social Media n=1,060Social Media Site “Patientslikeme” : Social Media Site “ Patientslikeme ” “ Patientslikeme ” 1 connects more than 140,000 patients with others who have life changing conditions, such as Parkinson’s and Lou Gehrig's disease. It also plays a significant role in working with pharmaceutical companies to use patient-reported outcomes.What Does This Mean For The Health Industry?: What Does This Mean For The Health Industry? Providers will no longer be able to afford to ignore social media. Health organizations will be able to integrate information to patients and gain their trust by providing a valuable service. Social media will provide instant feedback.LISTEN, PARTICIPATE, ENGAGE: LISTEN, PARTICIPATE, ENGAGE Listen to social media, do not ignore it. Participate by actively managing data. Engage by connecting and developing relationships.Conclusion: Conclusion CHALLENGES Return on investment (ROI) Privacy and security concernsReferences: References 1 Retrieved from http://www.patientslikeme.com/ Retrieved from http://www.healthcare-informatics.com/article/study-provider-can-no-longer-afford-ignore-social-media Anderson, Karla, Smith, Lloyd, Garrett, Daniel (April 2012). Social Media “Likes” Healthcare, From Marketing to Social Business. Health Research Institute. Pricewaterhousecoopers . You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.