Slide 1:Keith Wellman Video Skinning Secrets EXPOSED! “Get MY EXCLUSIVE BONUS Here” http://www.EasySalesFormulas.com


Easy Sales Formula :Easy Sales Formula How many of you have ever seen a video online? How many of you purchase online from the direct result of watching video online? There is a huge opportunity to use video to sell your product. http://www.EasySalesFormulas.com


What Is Easy Sales Formula? :What Is Easy Sales Formula? The process of using media in a simplified way to convert traffic into revenue. You do not have to be in front of a camera, you don't need a professional voice and you obviously don't need to be a Guru. You don't have to be a copy writer. http://www.EasySalesFormulas.com


Easy Sales Formula :Easy Sales Formula http://www.EasySalesFormulas.com


Easy Sales Formula :Easy Sales Formula Ever since TV came out, human use video advertising to connect with people. People pay more attention to the marketing messages on video. It works extremely well. I discover this method by accident. I develop a video and mail out to a small list. I was expecting 2-3 sales. I was blown away when i wake up the other day. I made $40K the next day. http://www.EasySalesFormulas.com


Topic Breakdown :Topic Breakdown Your M.D.I (and how this could increase your conversions by 300% or more) 3 W's (copycats almost always miss this) Shock Demand Inject confident Unreal Guarantee (could easily double conversions) Bunker Buster(your viewer will think you are a hero) Call To Close Objective Killers (the easy way) Order Form Secrets(you'll need to know) http://www.EasySalesFormulas.com


Million Dollar Intro :Million Dollar Intro AKA Million Dollar Intro Grab their attention! I've done this using a mic and my daughter (pattern interrupt) Share who you are and show a picture of you for a connection Be creative and tell the viewer what they are looking at ("that's a picture of...") http://www.EasySalesFormulas.com


The 3 W’s :The 3 W’s Who, What & Why Who are you (ties into the Million Dollar Intro) Tell them what they'll learn or how they'll be able to achieve a desired result from watching (what they'll learn) Give the visitor a reason why you're putting this together. Keep it short but powerful http://www.EasySalesFormulas.com


The 3 W’s :The 3 W’s Example of "what“ You'll learn the 7 simple steps to winning no limit hold them... You'll discover a complete muscle-shredding, belly busting solution to get absolutely ripped in 30 days! Discover the system I used to sell over 50 homes in 21days or less without a realtor! http://www.EasySalesFormulas.com


The 3 W’s :The 3 W’s Example of "Why“ I'm doing this to prove once and for all that anyone can win at poker... I'm doing this because I was once the skinny guy being laughed at... I'm doing this because I too once struggled selling my home and almost lost my shirt... http://www.EasySalesFormulas.com


Shock Demand :Shock Demand The process of shocking the viewer and creating demand for your product/service. It's important to create a sense of urgency in viewers(wake them up) If they have away to put off watching your video, they will. You can easily create demand through scarcity which should be reminding them Use scarcity & shock Your viewer to make them want whatever you sell. http://www.EasySalesFormulas.com


Example of Shock Demand :Example of Shock Demand "I can't let very many soon to be poker here's in on these secrets...obviously they would become useless so this video will come down VERY fast (possibly before you even finish watching)” “My muscle shredding system is powerful and I've never offered up these kinds of secrets like this so this video will only be shown to a small group before I take it down for good". “I normally sell this powerful real estate selling system for several thousand dollars so it's important to let you know that I'll be raising the price back up very soon...possible before you finish this video.” http://www.EasySalesFormulas.com


Injecting Confident :Injecting Confident Create confidence in the viewer eyes as to your credentials, background, and heartfelt story. Go in depth on who you are and why you are doing your video Be sincere in your message Give your credentials! Use lots of pictures to share your story which keep your viewers engaged. http://www.EasySalesFormulas.com


Example of Credentials :Example of Credentials BBB.org certified Been in business for a length of time Products you've created Borrow credentials: Use a quote from an expert talking about you(don't have one, ask) Compare what you do to something huge(social networking software- myspace, facebook, twitter) Quote experts to backup your data http://www.EasySalesFormulas.com


Product Positioning :Product Positioning You need a killer product that solves a real problem(even if it's not your own) Over delivery is the key when building on everything the visitor would get with the purchase List what they'll get with the benefits Break everything down into modules Be creative and add as much value as possible can. Value is measured in what someone is willing to pay for what you have. The hook must be amazing. Formulate a hook by researching exactly what you customer would want if you delivered the perfect product. Separate yourself from the competition People want the "magic pill" so sell it if you can deliver on you promise. http://www.EasySalesFormulas.com


Product Positioning :Product Positioning Start high. Really high. Typically 10-20 times the actual price you will charge "if" the value is truly there. You MUST believe in you product and the value it has to your viewers. Prove that the price would be that much if they didn't buy through you(i.e. purchased all separately) Create suspense - $10,000, $4,997, $2,997, $1,997...only $497! http://www.EasySalesFormulas.com


Product Positioning :Product Positioning Put each price on a separate slide. Display confidence with your price points. If you know your product is worth it, say it like it is and it will show in your video. Some of the greatest marketers of all time talk about the importance of confidence in selling http://www.EasySalesFormulas.com


Product Positioning :Product Positioning Price your product competitively. I’ve found video sales letters to sell products from $9.97 all the way up to $2497. The $497 products convert better than most $77 product and seem to be a hot price. Don’t be afraid to do a high priced product. It really is as easy as it sounds. Our case studies proven it. If you can test higher prices, do it! http://www.EasySalesFormulas.com


Unreal Guarantee :Unreal Guarantee Create a guarantee that becomes a non-brainer We’ve tired the “no refund” approach and the crazy 6 months no questions ask approach… Sometimes longer is better. Yes you can do it with an “all sales are final” approach but we’ve tried it and it works. http://www.EasySalesFormulas.com


Unreal Guarantee :Unreal Guarantee Create a guarantee that becomes a non-brainer We’ve tired the “no refund” approach and the crazy 6 months no questions ask approach… Sometimes longer is better. Yes you can do it with an “all sales are final” approach but we’ve tried it and it works. http://www.EasySalesFormulas.com


Bunker Buster :Bunker Buster This acts as a bomb in the mind of the viewer because it should be completely unexpected and wow them to no end! Just when your audience thinks you couldn’t make the deal any better…make it better. Offer up something that is nearly just as good as the main product. This can’t be junk. You could even double your guarantee from 3 to 6. http://www.EasySalesFormulas.com


Call To Close :Call To Close Tell your audience what to do! We’ve have made them type in a URL many times and this gets them engaged. Tell them to click and order, type in a URL and order, etc Don’t flinch. http://www.EasySalesFormulas.com


Objection Killers :Objection Killers After your audience knows exactly what to do to order, remind them not to wait and order now, they won’t miss anything. Start answering common questions they might have in their minds(Address objections) Explain thing in more details What would you ask before purchasing? http://www.EasySalesFormulas.com


Objection Killers :Objection Killers After your audience knows exactly what to do to order, remind them not to wait and order now, they won’t miss anything. Start answering common questions they might have in their minds(Address objections) Explain thing in more details What would you ask before purchasing? http://www.EasySalesFormulas.com


Order Form :Order Form Your order form should be a mini (very mini) sales letter. Begin with something like “Yes Name, I’m ready to [insert biggest benefit]” Have a bulleted list of what they’ll receive with benefits. http://www.EasySalesFormulas.com


Example Order Form :Example Order Form http://www.EasySalesFormulas.com


The Downsell :The Downsell Do you need them? No but it sure does add extra money. If going for a higher price, do a downsell. Offer a version with less for a lower price. If doing a lower price, offer a complimenting upsell. Upsells and Downsells can double or triple the amount of revenue http://www.EasySalesFormulas.com


Quick Point :Quick Point Use open office, Power Point or Keynote to create your presentation Use Screenflow or Camtasia to record your presentation. Use CAD U37 USB Condenser microphone for easy professional audio recording.(Less than $50 at the time of this recording) Use audioacrobat.com to host your video with no control, just play and pause. http://www.EasySalesFormulas.com


How To Get Easy Sales Formula Bonus Package :How To Get Easy Sales Formula Bonus Package Visit http://www.EasySalesFormulas.com After you have signed up, email a copy of your receipt to esfbonus@gmail.com I’ll verify I got credit for your sales, I will send you all the bonus package access information. Remember, only the first 27th people get My Exclusive Easy Sales Formula bonus package. http://www.EasySalesFormulas.com