B2B Lead Generation: Empower Sales Reps & Avoid Deals Buster

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Lead Generation refers to proactively creating, nurturing, and discovering interest among prospective B2B buyers in solutions that are offered, so that sales team can engage in a sales conversation.

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B2B Lead Generation : Empower Sales Reps & Avoid Deals Buster

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Crunching Secrets – Hacking Lead Generation Generation refers to proactively creating, nurturing, and discovering interest among prospective B2B buyers in solutions that are offered, so that sales team can engage in a sales conversation .

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Are you finding the Leads or the Leads Find You ?

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Tired of visitors leaving website without checking products or services ? Feeling huge investments of time and effort on site going to waste ? Struggling with low ROI and sinking patience ? It’s a Lead Technique Problem !!

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Sound Familiar...? CEO Asks : “How did the XYZ lead generation campaign go?” VP Marketing Responds : Great! We generated more than 200 leads at lower than our average cost per lead. And two sales people told me they had some really good prospects.”

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VP Sales Responds: “Ugh. What a total waste of time. The leads are all a bunch of downloader. My team is wasting their time following up on hundreds of leads that aren’t ready to buy.”

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Lead Gen Challenges : Cut Costs . Drive Sales Cut Costs Again

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Tougher than Sales Mapping Difficulties : 52% of Organization confirms that Lead generation is their #1 marketing challenges . (SOURCE: SIRIUS DECISIONS)

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Crack the Process – Get More Leads for Less Buckle up your Marketing team and plan out: Cold Calling Live Seminars Mass Mailing Trade Shows Advertising Landing Pages Call to Action Internet Advertising Email Publications

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Off Track from Traditional ‘DEVELOP’ not just ‘GENERATE’ leads !! Generate Capture Qualify / Score Distribute Nurture Reports

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Desire More Qualified Leads – Follow Steps: Lead Forms – Data Capture The basic completion of almost 80% of updates bought more than 40% of qualified leads .

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Score & Position : Are they Suspect, Prospect or Lead ? Lead Scoring

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Route to Road: Lead Routing The likelihood of reaching a prospect on a follow-on call goes down by 90% within one week from the initial inquiry . Over 7x improvement in sales if leads are responded to within 48 hours . Automate lead routing decreases follow-up times .

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Nurture to Prosper: Lead Nurturing Leverage a rules-based marketing engine to set-up and deliver multi-track, multi-touch, multi-channel communications. Well-executed multi-channel marketing campaigns generate a sales lift ranging from 7 - 34 %. Understand your sales cycle and map your communications to your sales cycle.

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Use Automation to : Score Route Nurture Measure And focus on converting 70% long-term leads to near-term opportunities .

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Lead Generation – Master the Trade, Conquer Sales : Sell the fire, not the fire extinguisher. In other words, use a soft sell approach. Just keep your leads engaged and your major battle is won!! RESOURCES empowernetwork.com b2bleadblog.com hubspot.com slideboom.com

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Thank You Website : www.esalesdata.com E-mail : sales@esalesdata.com Toll free : 1-877-728-9624

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