How Content Authoring Tools Help Marketing Teams

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Content authoring tools help marketing teams create, track and evaluate their online content. The right solutions will provide security, governance and brand protection. With these capabilities, a company’s marketing staff is well positioned to succeed. Learn more about our Content Authoring Tools by visiting http://ephox.com/.

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How Content Authoring Tools Help Marketing Teams:

How Content Authoring Tools Help Marketing Teams

How Content Authoring Tools Help Marketing Teams :

How Content Authoring Tools Help Marketing Teams Content authoring tools help marketing teams create, track and evaluate their online content. The right solutions will provide security, governance and brand protection. With these capabilities, a company’s marketing staff is well positioned to succeed. What functions do content authoring tools perform? They involve features critical to online content development, such as: Tracking Changes Team Collaboration Image Editing Accessibility Creating Amazing Content

How Content Authoring Tools Help Marketing Teams :

How Content Authoring Tools Help Marketing Teams TRACKING CHANGES A track changes feature helps marketing teams understand the “who, why, what and when” of editing. In other words, they’re able to know who made a change, the date they made it, the type of change they made, and more. This function should track all types of changes, including text, layout and formatting changes. With a change tracking feature, the marketing staff doesn’t need to set up meetings to discuss changes made, or exchange voicemails and e-mails to clarify edits. The entire editing process is streamlined with this feature in a content authoring tool.

How Content Authoring Tools Help Marketing Teams :

How Content Authoring Tools Help Marketing Teams TEAM COLLABORATION Some content authoring tools provide a commenting feature that enhances team collaboration. For example, reviewers can embed comments right in the content rather than at the end in a text field. This feature helps create conversations between reviewers and authors. Comments can also be more perceptive and accurate. This type of collaboration makes the content revision process go quicker and smoother.

How Content Authoring Tools Help Marketing Teams :

How Content Authoring Tools Help Marketing Teams IMAGE EDITING An advanced content authoring tool will have built-in image editing capability. This feature completely streamlines image editing, including resizing, cropping, rotating and adding effects. Instead of downloading images and then having to work with them in a separate application, you can edit the image directly in your content authoring tool.

How Content Authoring Tools Help Marketing Teams :

How Content Authoring Tools Help Marketing Teams ACCESSIBILITY Creating accessible content ensures that your marketing collateral reaches the widest possible audience. Accessibility issues aren’t just restricted to those born with a sight-related disability but are also common in older demographics. Marketers using an advanced content authoring tool will be able to streamline the process of creating accessible tables. You’ll be able to know as you type if your tables have any issues. Must-have accessibility features include inspectors and wizards to ensure you apply the right header and data cell relationships. A good accessibility reporting function is also a great feature to have. It will inspect your content for errors and compatibility to WCAG and Section 508 guidelines.

How Content Authoring Tools Help Marketing Teams :

How Content Authoring Tools Help Marketing Teams CREATE AMAZING CONTENT Using the right content authoring tools, marketing teams can create spectacular content in a straightforward way. The best tools will not require authors to be technical experts. In fact, they shouldn’t need any significant technical expertise at all. And, content authoring tools help create consistently styled content throughout the site. You can establish the parameters in terms of style sheet usage and formatting.

How Content Authoring Tools Help Marketing Teams :

How Content Authoring Tools Help Marketing Teams Extended Reach Marketers need to make sure they reach all their intended audiences with their messaging. For example, content authoring must support a wide variety of browsers to reach as many users as possible. Comprehensive browser support should include Internet Explorer, Chrome, Firefox, Safari and Opera. Another way to extend content reach is to make sure HTML is standards compliant. If your content authoring tool helps ensure compliance, your content won’t be limited to just desktop use. For example, mobile users will be able to access your content as well. Marketers have a tough job of creating, tracking and evaluating content. But, their jobs can be made much easier with the right content authoring tools.

About the Author :

About the Author Tom Smith is VP Worldwide Sales and Marketing for Ephox Corporation, a fast-growing software company focused on delivering content performance solutions for developers, marketers, authors and web production teams. Learn more about our Content Authoring Tools by visiting http://ephox.com .

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