logging in or signing up Persuasive Powerpoint emodzele Download Post to : URL : Related Presentations : Let's Connect Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Copy embed code: Embed: Flash iPad Dynamic Copy Does not support media & animations Automatically changes to Flash or non-Flash embed WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 91 Category: Entertainment License: All Rights Reserved Like it (0) Dislike it (0) Added: January 24, 2012 This Presentation is Public Favorites: 0 Presentation Description Free Powerpoint Comments Posting comment... Premium member Presentation Transcript Persuasive Writing and Advertising: Persuasive Writing and Advertising Laura Ellen HealyObjectives : Objectives To recognize different advertising techniques To understand the qualities of a good ad To create an original ad using the techniques and the four qualities of a good ad To think critically about how ads are created and how ads target teenagersPowerPoint Presentation: Supplements the current persuasive writing unit Draws extensively upon Coca-cola advertising in the Library of CongressDay 1: Anticipatory set: Day 1: Anticipatory set Students are given handouts of ads from the “Themes for Coca-cola advertising” and a list of advertising techniques. Advertising techniques are overviewed briefly. Access prior knowledge by analyzing whether the technique is an example of logos, ethos, or pathos.Group work: Group work In groups of five, students examine the print ads. Through discussion, students will determine which advertising techniques are being utilized in the ads.Magic ingredients “Revives and sustains” 1905: Magic ingredients “Revives and sustains” 1905Bandwagon: “6 million drinks a day” 1925: Bandwagon: “6 million drinks a day” 1925Bandwagon: “It had to be good to get where it is” 1926: Bandwagon: “It had to be good to get where it is” 1926Plain folks: “Friends for life” 1935: Plain folks: “Friends for life” 1935Snob appeal 1957: Snob appeal 1957Patriotism 1974: Patriotism 1974Wit and humor 1999: Wit and humor 1999Day 2 : Day 2 Using their class text, students will learn the four qualities that make up a good ad: Attracts attention Arouses interest Creates desire Causes actionPowerPoint Presentation: Students will then select a print ad that appeals to them and analyze it for the four qualities and for the advertising technique being used. Individuals will present to the classDay 3: Day 3 Students are reminded that AMERICAN IDOL is on tonight!!! American Idol is currently the #1 show in America Coca-cola is a major sponsor of American Idol Students are instructed to watch American Idol and analyze the Coca-cola commercials for their content.Day 4 AMERICAN IDOL DAY!: Day 4 AMERICAN IDOL DAY! General class discussion: What types of advertising does Coca-cola use? Why does it work? How do they use product placement in the programming? Why do advertisers rely on product placement?…and the big question:: …and the big question: Why did Coca-cola’s advertising techniques change so drastically?Access the Library of Congress: Access the Library of Congress Students will examine past Coca-cola ads, available for viewing on the Library of Congress, such as…The Hilltop Ad 1971: The Hilltop Ad 1971 “I’d like to buy the world a Coke”Mean Joe Green 1979: Mean Joe Green 1979Polar Bears 1993: Polar Bears 1993PowerPoint Presentation: Students will analyze *the quality of the commercials *the advertising techniques used *the societal factors that affected the advertising.Day 5: Day 5 Commercial viewing will be supplemented with excerpts from the “History of television advertising” article provided by the LOC. Students will meet in small groups to discuss the reading and ads to determine why Coca-cola now relies mainly on wit and humor techniques.Day 6: Day 6 Students are assigned their project. They are required to create their own commercial for a fictional product. They should use: the four qualities of a good ad one of the techniques we studied humor or ironyPowerPoint Presentation: Ads will be created using PowerPoint (I stole that idea from Joe)Day 7: Day 7 Students will write a reflective journal entry about why they believe major corporations aim advertising at teenagers. Share opinions in small groups, then with the class. This could take 2 days; I sort of hope it doesDay 8: Day 8 View commercials. The end! You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.