For what reason social networks are the Emperor of E-commerce enterpri


Presentation Description

There is increasing awareness among business owners regarding the significance of marketing through social media platforms.


Presentation Transcript

slide 1:

For What Reason Social  Networks are the Emperor of  E-commerce Enterprise        There is increasing awareness among business owners regarding the  significance of marketing through social media platforms.    Emma Watson

slide 2:

For what reason social networks are the  Emperor of E-commerce enterprise   and why chatbots is the only thing that  you will need           There is increasing awareness among business owners regarding the significance of  marketing through social media platforms. Using Instagram as a marketing medium  effectively requires dedication time and other resources. It is necessary for business  owners to broaden their focus and strategize when they are marketing to young people  by placing their businesses on Instagram.  As social media and ecommerce become increasingly enmeshed in our lives the  opportunities for them to interact with and bolster each other are innumerable  considering that the average person spends around an hour and 40 minutes browsing  social media every day.  Back in the old days a business’s presence would be signified by advertisements in the  paper and a physical storefront. Now in the digital age business reputations live and die  by their social media standing. Right now social media is used by brands as a way to  advertise increase their online presence and deliver high-quality customer service. In  2018 we can expect those trends to continue as some new ones emerge. Let’s take a look  at the growing role of social media in ecommerce.  Paid advertisements  With the almost absurd level of customization you can put on a Facebook ad age  geography preferences and more and the detail with which Facebook can report your  results it’s a no-brainer for brands to keep using Facebook and other social media  advertising. It’s also a win for Facebook which raked in more than 7 billion in

slide 3:

advertising in 2017.  The most successful brands in 2018 will be those able to maximize their reach and  effectiveness on paid social media advertising. William Harris an ecommerce growth  consultant for says “I see ecommerce brands investing a lot more in paid  social and I think that trend will continue into 2018 …it’s not enough to simply pay for  ads on Google Shopping. You’ve got to find a good audience on Facebook ads Instagram  ads and more and more on Pinterest and other paid social media accounts. It’s getting  easier to set these up and track the return on advertising which means more brands will  start doing it.”  Private messaging  Over the past few years analysts have noticed an interesting unexpected trend. While  the use of public social media networks such as Facebook and Twitter is starting to  decline private messaging services are exploding in popularity. WhatsApp Snapchat  and Facebook Messenger are all app juggernauts with colossal engagement numbers  running into the billions.      Where the people go the businesses must follow and brands are edging their way into  private messaging through chatbots. Chatbots AI personalities that can simulate real  conversations can answer questions on products offer recommendations and resolve  customer complaints.      Consumers are slowly warming to the idea. According to 49.4 percent  of customers would rather contact a business through a 24/7 messaging service than  through the phone. Brands would be prescient to start looking into catboat services as a  supplementary channel to reach customers.      Additionally many private messaging services now offer financial integration. Opening

slide 4:

up WeChat chatting with a brand AI representative and purchasing a product without  closing the app once is entirely within the realm of possibility in 2018.      However due to the rapid growth of artificial intelligence chatbots are expected to be  getting more and more sophisticated over time. In particular they can successfully  replace live chat operators or offload a significant amount of the work from them.  Chatbots turned out to perfectly fit in e-commerce as customer support option.      Chatbots are beneficial for e-commerce businesses in many ways and can be used to do  the following:  ●   ● improve shopping experience by reducing wait time chatbots  can provide  instant answers to many of the common questions  customers may have when  examining products  ●   ● retain and re-engage customers by sending messages  ●   ● provide 24/7 support  ●   ● avert shopping carts from abandonment by reminding visitors  about the  unfinished orders and providing answers to common  questions  ●   ● reduce expenses by reducing the number of chat operators or  even  eliminating the need for them.  Though to work for online stores and be able to run functions outlined above сhatbots  need to be integrated with shopping carts.      Shopping Cart Integration for Chatbots

slide 5:

Brands build their stores on shopping carts and that is where all the information from  the online shops is stored. Once a chatbot system is integrated with one of the shopping  carts it can work with all of the stores based on that platform. The more shopping carts  the chatbot application supports the more potential clients it has.    Also such systems need shopping cart integration to retrieve product details quantities  shipping terms and other information that chatbots may use to provide visitors with  accurate answers.      Shopping Cart Integration as It Is  Integration with shopping carts is absolutely necessary for chatbot systems to get its  market share in the e-commerce industry which is very powerful today. However along  with the profits the integrations process brings many challenges to overcome. Shopping  cart integration is among the biggest pain points for enterprises due to the high  technological complexity. Setting up a real-time data exchange and synchronization  between two different systems involves tons of tech work and so does their  maintenance. That is why many companies choose to entrust shopping cart integration  to professionals. Thus they save time money efforts and get more qualitative and  secure connection with shopping carts.    API2Cart is a proven solution for an easy fast and secure shopping cart integration. It  provides a unified API to connect with over 30 shopping carts at once. The API2Cart API  helps chatbots and other B2B e-commerce software vendors to avoid practically all  integrational difficulties. API2Cart has a detailed documentation that makes API utilizing  easy and a tech-savvy 24/7 support team which is always ready to help with any matters.      In-app purchasing  The harder it is to buy or access something the less likely we are to follow through. This

slide 6:

explains why ecommerce sites that take a long time to load have higher bounce rates  and online stores with clunky interfaces sell less. One can already buy products through  Instagram Pinterest and Twitter. Once Apple Pay experiences widespread adoption it’s  almost scary to think about how easy impulse buys will be — if you see something you  like on social media one swipe will get it delivered to your door. Brands should  immediately start evaluating how they can sell their products through social networks  coupling a strong advertising presence with an easy purchasing process.      In our days Instagram is the most popular social network in the world. Thus all  ecommerce trends appear here. Just one year ago some business owners could say “But  you can’t put links in your Instagram posts. How are you supposed to drive any sales at  all” It’s true. Instagram is pretty locked down when it comes to what you can and can’t  do on their platform.      But change is coming … Well actually it’s kinda already here. A few recent strategic  updates could result in a tumultuous shift for the platform. These new features along  with Instagram’s existing design could mold the platform into the strongest selling tool  for ecommerce we have seen since over two decades. Period. Here’s why …  1. The Shop Now Button  In early November 2016 Instagram announced it would be adding a Shop Now button  article here where brands can link checkout carts to their products displayed in posts.  2. Instagram Stories  Let’s not get ahead of ourselves here. Selling stuff takes time. It takes explanation. It  takes contemplation. Why do you think infomercials are so damn long Because it takes  hard work for a consumer to gain trust in you as the seller.    Yet the most important factor in selling is context that’s why “content is king but  context is God”. When it comes to social media however context is exactly what is

slide 7:

missing. Previously YouTube Snapchat and blogs were some of the only mediums that  enabled users to nurture an intimate authentic relationship with their audience. That  changed when Instagram Stories hit the market. Now Instagram has the potential to  hold the same power the same authenticity and intimacy Snapchat gives users. Thus  with the addition of Stories Instagrammers now are able to connect with audiences on a  much deeper level in a Snapchat-esque fashion.  3. Links within Instagram Stories  Not only will Instagrammers be able to create Snapchat-like intimacy with their  followers they’ll also be able to promote and share content via a recent update to Stories:  link sharing.  While this may not seem like a huge deal it comes from a company that has lasted 6  years with only allowing one link per user at a time so the update marks a shift from it’s  original design to one eager to monetize. An Instagram product manager said the  company added links in Stories in response to the large number of brands using the  feature to promote content there. Now imagine if you are an entrepreneur promoting  your newest product on Instagram. Using Stories you would be able to showcase your  product explain the reasons to buy it then link up the checkout page so your users can  purchase it right then and there. Essentially you’ll be able to host your own  mini-webinar using only your smartphone.  5. Discoverability  In addition to all of the other new features Instagram has also announced Stories will  now be displayed on Explore.  The success of Google and proliferation of SEO proved how much brands will shovel  money into increasing the likelihood of being “discovered” by consumers. On Instagram  if all goes according to plan brands will eventually invest in securing high spots on the  Explore tab. In this sense brands with similar products and services will now be able to  capitalize on audience’s similar interests making Instagram an even more enticing  platform to throw money at than ever before.  6. Concision  While the other points made in this article are either features or implications of those  features this point is more high-level. More than likely though it is the most important  aspect of Instagram when it comes to molding it into the most powerful eCommerce tool  we have seen in a decade: concision.

slide 8:

Instagram is completely visual. It is free of clutter. With only 87 characters before the  Read More option appears in the caption it is also free of over-explaining. Thus it is up  to the user to interpret the highly-visual content for themselves. Instagram is a platform  completely focused on mobile. On your smartphone you can’t have 20 tabs open at once.  On your smartphone you can’t split-screen with two monitors. On your smartphone it is  just you alone with a single screen. It’s a much less distracting almost intimate  experience when compared to desktop.  Based on these factors Instagram has forced creators to do what they do best: be  creative. It has forced them to be succinct and tell stories through pictures not words.  What’s coming  This year social media will not only play a big part in ecommerce but also in all aspects  of our social life just as it has been arguably for the last several years. Moreover  several new social network technologies including powerful advertising tools chatbots  and in-app purchasing as well as improved design will make ecommerce easier and  bigger than ever. So does it also seems to you that If Instagram continues on this  trajectory it will have the opportunity to become the biggest selling tool we have seen in  the last 20 years. And what other tools you would add in this article Will be happy to  read your comments.      Original Article is on rce-business-and-why-chatbots-is-all-that-you-need/      Mobile App Development Company

authorStream Live Help