How does Google Adwords Work and its Benefits

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Presentation Description

Google AdWords helps in determining keywords and observing ads bidding. Maximum CPC and quality score fix which ad is to be displayed. CTR, relevancy, landing pages and users experience tell what’s the bidder’s quality score. Optimizing adwords account for drafting ads, A/B testing & other strategies solve the tussle of assigning bids.

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Presentation Transcript

Slide1:

Eminenturetech.com How Work And its Benefits Adwords

Slide2:

Eminenturetech.com Google Adwords How Google Adwords Works Identify Keywords Check Out Advertiser Pools Arrange Auction Prioritizes relevant to searches Highest Bid Wins

Where to Place Which Ad?:

Where to Place Which Ad?

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Eminenturetech.com Google Adwords Google f actors for Ad Rank Maximum CPC bid Quality score

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Eminenturetech.com Google Adwords Determinants for “Quality Score ” CTR Relevancy Landing Page User Experience Ad Rank= Max. CPC Keyword Bid X Quality Score Ad Rank= Position Decider

How to Optimize Adwords Account?:

How to Optimize Adwords Account?

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Eminenturetech.com Google Adwords Drafting Targeting Ad 2 variations of 1 ad Maximize keywords up to 5 in 1 ad

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Eminenturetech.com Google Adwords A/B Testing Find out CVR (conversion rate) Find out CTR (conversion through rate)

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Eminenturetech.com Google Adwords Play with bid-strategies Check out quality score Take a look at average position

Benefits:

Benefits

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Eminenturetech.com Google Adwords Benefits to Users: Hunt ends for relevant data Advertiser: Gets connected with the target audience at low price Google: Generate revenue in millions

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Thanks for Watching Eminenture Technologies Eminenturetech.com

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