SEO Vs SEM- What’s The Difference!

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Presentation Description

SEO and SEM are result oriented and online marketing tools. The former is utilized for pulling organic traffic while the latter is paid advertising tool. Organic traffic via the former adds credibility whereas the latter brings only commercial traffic. On and off page optimizations represent as the SEO components while PPC and CPC are of SEM’s.

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Presentation Transcript

SEO Vs SEM What’s The Difference!:

SEM SEO Vs SEM What’s The Difference! Eminenturetech.com

Concluding Points:

Concluding Points Definition Orientation Listing & Credibility Elements What to do? Visibility & Conversion Cost-factor Ranking Eminenturetech.com

1. Definition:

1. Definition

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SEO Optimizing website for pulling explosive traffic Eminenturetech.com

Slide5:

SEM Quick & clear advertising to gain instant visibility Eminenturetech.com

2. Orientation:

2. Orientation

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SEO Organic-search result oriented Unpaid and paid optimization of web Eminenturetech.com

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SEM Marketing oriented Paid campaigning, like PPC and SMM Eminenturetech.com

3. Listing & Credibility:

3. Listing & Credibility

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SEO Free listing on relevant keywords Organic listing gains credibility Eminenturetech.com

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SEM Paid-listing based on CPC and PPC Doubtful credibility due to paid campaigning Eminenturetech.com

4. Elements:

4. Elements

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SEO On-page optimization : Integrating selected keyword naturally into title tags, meta descriptions, heading tags, alt text, etc. Quality blog posts and page copy Formatting page URLS Optimizing page load speed Acquire Google authorship Social sharing integration within your content etc. Eminenturetech.com

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SEO Off-page optimization : Creating a high quality, natural backlink profile Social sharing signals Social bookmarking etc. Eminenturetech.com

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SEM Eminenturetech.com PPC listing and paid searches for advertising: Track conversion Managing budget Fine niche keywords Quality content Quality score

5. What to do?:

5 . What to do ?

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SEO Align website in search engine for ranking purpose Clear navigation in featuring website Easy to understand information for searchers Eminenturetech.com

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SEM Quick and clear ads creation Bidding on keywords May confuse the traffic Eminenturetech.com

6. Visibility & Conversion:

6. Visibility & Conversion

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SEO Time-consuming (approx. 3 to 6 months) Continuous process Eminenturetech.com

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SEM Instant Momentary process Eminenturetech.com

7. Cost-factor:

7 . Cost-factor

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SEO Cheaper Eminenturetech.com

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SEM Expensive Eminenturetech.com

8. Ranking:

8. Ranking

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SEO Unpredictable Fluctuating Search engine algorithm casts impact Eminenturetech.com

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SEM Predictable Instant top rank Little impact of search engine algorithm Eminenturetech.com

Thank You:

Thank You Eminenturetech.com

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