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Premium member Presentation Transcript Slide 1: PPC Bully 2.1 Suite Training Program Module 1: Pay Per Click “Basics” http://www.PPCBully2Plus.com Slide 2: Before we start... ● What's this program is all about? ● What is it not? ● How to watch recorded sessions ● Program schedule ● What you'll learn http://www.PPCBully2Plus.com Slide 3: What's it all about? ● It is: - Advanced PPC Training - Strategies & Tactics - Building a long-lasting business ● It isn't: - “How to use AdWords” training - http://www.google.com/adwords/learningcenter/ http://www.PPCBully2Plus.com Slide 4: What you'll learn ● Bidding Strategies ● Niche Research ● International PPC ● Content Network Domination ● CPA Opportunities ● Landing Pages http://www.PPCBully2Plus.com Slide 5: Landing Pages ● Pre-Selling ● Emotional triggers ● Multi-variate testing ● Behavior tracking http://www.PPCBully2Plus.com Slide 6: Today's Agenda ● Pay Per Click basics ● Mindset ● Setting goals ● Approaches ● 3 Cool tips http://www.PPCBully2Plus.com Slide 7: The Rules of the Game ● Get traffic ● Convert traffic ● Simple, no? ☺ http://www.PPCBully2Plus.com Slide 8: What is Pay Per Click ● Traffic source ● A way to market products and services ● Marketing using PPC vs. PPC marketing http://www.PPCBully2Plus.com Slide 9: Anatomy of a Campaign ● Research niche/product ● Identify your goals ● Decide on strategy ● Prepare campaign ● Launch campaign ● Track & optimize Copyright © Ran Aroussi & PPC Bully (MyAdWise Ltd.) http://www.PPCBully2Plus.com Slide 10: Research Niche/Product ● What's the product? - Service? - Product? - “I Need” vs. “I Want” - Top 3 benefits http://www.PPCBully2Plus.com Slide 11: Research Niche/Product ● Who are your customers? - Location - Age - Gender - Education - Marital status - Income ● Why they need the service/product? http://www.PPCBully2Plus.com Slide 12: What are your goals? ● Leads? ● Sales? ● List? ● All of the above? http://www.PPCBully2Plus.com Slide 13: Decide on Strategy ● DL vs. Landing page? ● Landing page - Review? - Blog/Flog? - Comparison? - Lead capture? - Colors and layout http://www.PPCBully2Plus.com Slide 14: Prepare Campaign ● Research root keywords ● Expand root keywords ● Example from Google: http://www.PPCBully2Plus.com Slide 15: Asian Food ● Japanese recipes ● Korean recipes ● Chinese recipes Dim Sum recipe Kong Pao recipe - Chinese noodles recipe - Fried rice recipe - ... http://www.PPCBully2Plus.com Slide 16: Prepare Campaign ● Research root keywords ● Expand root keywords ● Group keywords by subject - Add misspellings - Use negative keywords http://www.PPCBully2Plus.com Slide 17: What Matching Type? ● Broad - If you have deep pockets ● Exact - If you're a genius ● Phrase - Best “middle ground” http://www.PPCBully2Plus.com Slide 18: Prepare Campaign ● Research root keywords ● Expand root keywords ● Group keywords by subject - Add misspellings - Use negative keywords ● Write your ads http://www.PPCBully2Plus.com Slide 19: Write Your Ads ● Focus on benefits ● Add a call to action ● Suggested template: Keyword in Headline State top benefit in first line Add call to action in second line TitleCaseURL.com ● Test both with and without “www.” http://www.PPCBully2Plus.com Slide 20: Use Variations: ● 0.1% CTR (2 clicks) Popular Ethernet Terms 2 Page Guide - Free PDF Download Complex Words - Simple Definitions www.bb-elec.com http://www.PPCBully2Plus.com Slide 21: Use Variations: ● 0.1% CTR (2 clicks) Popular Ethernet Terms 2 Page Guide - Free PDF Download Complex Words - Simple Definitions www.bb-elec.com ● 3.6% CTR (39 clicks) Popular Ethernet Terms Complex Words - Simple Definitions 2 Page Guide - Free PDF Download www.bb-elec.com http://www.PPCBully2Plus.com Slide 22: Don't Over-Sell ● Don't over-use words like - Amazing - Discover - Reveled ● Speak directly to the user's needs http://www.PPCBully2Plus.com Slide 23: Track & Optimize ● Split test everything! ● Setup conversion tracking - Keywords, ads, landing pages - Hours, days - Countries and regions ● Delete non converting “stuff” ● Expand converting keywords http://www.PPCBully2Plus.com Slide 24: Google's Quality Score ● Google's way to grade you ● Makes AdWords profitable - For Google - For Advertisers ● “Tricks” can help (read my QS guide) ● Be relevant ⇔ Get high CTR http://www.PPCBully2Plus.com Slide 25: Google's Quality Score ● Use tight ad groups ● Create different landing pages - For each subject - For every users' intent ● Think SEO http://www.PPCBully2Plus.com Slide 26: Mindset ● Be ready to fail - The most competitive field - One of the most profitable - Quite easy once you “get it” ● Be hungry - You need to want it... bad! - Don't be lazy http://www.PPCBully2Plus.com Slide 27: Mindset ● Give 110% 1. Do your best 2. Look at what you thought is your best 3. Do it again better ● Get a partner / accountable friend Copyright © Ran Aroussi & PPC Bully (MyAdWise Ltd.) http://www.PPCBully2Plus.com Slide 28: 3 Cool Strategies ● Domain / Product name bidding ● List building ● Front-end / Back-end http://www.PPCBully2Plus.com Slide 29: Domain/Product name bidding ● Adware Crusher - “adware crusher” - [adwarecrusher] - www adware crusher com - adwarecrusher com - adware crusher com - ... http://www.PPCBully2Plus.com Slide 30: Domain/Product name bidding ● Go live quickly ● Test the waters ● People type URLs in Google's search box (a lot) ● Use other, relevant domains - Alexa - Quantcast http://www.PPCBully2Plus.com Slide 31: List Building ● Catch and (don't) release ● Get > 1 conversion/click http://www.PPCBully2Plus.com Slide 32: List Building ● Catch and (don't) release ● Get > 1 conversion/sale http://www.PPCBully2Plus.com Slide 33: Front-end / Back-end ● Build a business - not just a campaign ● Resell to the same customers ● “Weight Loss” niche as an example... http://www.PPCBully2Plus.com Slide 34: Weight Loss Example ● Diet supplements ● Fitness videos ● Heart monitors ● Scales ● Recipe books ● Muscle gain ● http://www.PPCBully2Plus.com Slide 35: What To Know More About PPB Bully 2.1 Suite Visit http://www.PPCBully2Plus.com Now You do not have the permission to view this presentation. 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PPCBully Revenge emilpaz Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 8 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: November 05, 2009 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Slide 1: PPC Bully 2.1 Suite Training Program Module 1: Pay Per Click “Basics” http://www.PPCBully2Plus.com Slide 2: Before we start... ● What's this program is all about? ● What is it not? ● How to watch recorded sessions ● Program schedule ● What you'll learn http://www.PPCBully2Plus.com Slide 3: What's it all about? ● It is: - Advanced PPC Training - Strategies & Tactics - Building a long-lasting business ● It isn't: - “How to use AdWords” training - http://www.google.com/adwords/learningcenter/ http://www.PPCBully2Plus.com Slide 4: What you'll learn ● Bidding Strategies ● Niche Research ● International PPC ● Content Network Domination ● CPA Opportunities ● Landing Pages http://www.PPCBully2Plus.com Slide 5: Landing Pages ● Pre-Selling ● Emotional triggers ● Multi-variate testing ● Behavior tracking http://www.PPCBully2Plus.com Slide 6: Today's Agenda ● Pay Per Click basics ● Mindset ● Setting goals ● Approaches ● 3 Cool tips http://www.PPCBully2Plus.com Slide 7: The Rules of the Game ● Get traffic ● Convert traffic ● Simple, no? ☺ http://www.PPCBully2Plus.com Slide 8: What is Pay Per Click ● Traffic source ● A way to market products and services ● Marketing using PPC vs. PPC marketing http://www.PPCBully2Plus.com Slide 9: Anatomy of a Campaign ● Research niche/product ● Identify your goals ● Decide on strategy ● Prepare campaign ● Launch campaign ● Track & optimize Copyright © Ran Aroussi & PPC Bully (MyAdWise Ltd.) http://www.PPCBully2Plus.com Slide 10: Research Niche/Product ● What's the product? - Service? - Product? - “I Need” vs. “I Want” - Top 3 benefits http://www.PPCBully2Plus.com Slide 11: Research Niche/Product ● Who are your customers? - Location - Age - Gender - Education - Marital status - Income ● Why they need the service/product? http://www.PPCBully2Plus.com Slide 12: What are your goals? ● Leads? ● Sales? ● List? ● All of the above? http://www.PPCBully2Plus.com Slide 13: Decide on Strategy ● DL vs. Landing page? ● Landing page - Review? - Blog/Flog? - Comparison? - Lead capture? - Colors and layout http://www.PPCBully2Plus.com Slide 14: Prepare Campaign ● Research root keywords ● Expand root keywords ● Example from Google: http://www.PPCBully2Plus.com Slide 15: Asian Food ● Japanese recipes ● Korean recipes ● Chinese recipes Dim Sum recipe Kong Pao recipe - Chinese noodles recipe - Fried rice recipe - ... http://www.PPCBully2Plus.com Slide 16: Prepare Campaign ● Research root keywords ● Expand root keywords ● Group keywords by subject - Add misspellings - Use negative keywords http://www.PPCBully2Plus.com Slide 17: What Matching Type? ● Broad - If you have deep pockets ● Exact - If you're a genius ● Phrase - Best “middle ground” http://www.PPCBully2Plus.com Slide 18: Prepare Campaign ● Research root keywords ● Expand root keywords ● Group keywords by subject - Add misspellings - Use negative keywords ● Write your ads http://www.PPCBully2Plus.com Slide 19: Write Your Ads ● Focus on benefits ● Add a call to action ● Suggested template: Keyword in Headline State top benefit in first line Add call to action in second line TitleCaseURL.com ● Test both with and without “www.” http://www.PPCBully2Plus.com Slide 20: Use Variations: ● 0.1% CTR (2 clicks) Popular Ethernet Terms 2 Page Guide - Free PDF Download Complex Words - Simple Definitions www.bb-elec.com http://www.PPCBully2Plus.com Slide 21: Use Variations: ● 0.1% CTR (2 clicks) Popular Ethernet Terms 2 Page Guide - Free PDF Download Complex Words - Simple Definitions www.bb-elec.com ● 3.6% CTR (39 clicks) Popular Ethernet Terms Complex Words - Simple Definitions 2 Page Guide - Free PDF Download www.bb-elec.com http://www.PPCBully2Plus.com Slide 22: Don't Over-Sell ● Don't over-use words like - Amazing - Discover - Reveled ● Speak directly to the user's needs http://www.PPCBully2Plus.com Slide 23: Track & Optimize ● Split test everything! ● Setup conversion tracking - Keywords, ads, landing pages - Hours, days - Countries and regions ● Delete non converting “stuff” ● Expand converting keywords http://www.PPCBully2Plus.com Slide 24: Google's Quality Score ● Google's way to grade you ● Makes AdWords profitable - For Google - For Advertisers ● “Tricks” can help (read my QS guide) ● Be relevant ⇔ Get high CTR http://www.PPCBully2Plus.com Slide 25: Google's Quality Score ● Use tight ad groups ● Create different landing pages - For each subject - For every users' intent ● Think SEO http://www.PPCBully2Plus.com Slide 26: Mindset ● Be ready to fail - The most competitive field - One of the most profitable - Quite easy once you “get it” ● Be hungry - You need to want it... bad! - Don't be lazy http://www.PPCBully2Plus.com Slide 27: Mindset ● Give 110% 1. Do your best 2. Look at what you thought is your best 3. Do it again better ● Get a partner / accountable friend Copyright © Ran Aroussi & PPC Bully (MyAdWise Ltd.) http://www.PPCBully2Plus.com Slide 28: 3 Cool Strategies ● Domain / Product name bidding ● List building ● Front-end / Back-end http://www.PPCBully2Plus.com Slide 29: Domain/Product name bidding ● Adware Crusher - “adware crusher” - [adwarecrusher] - www adware crusher com - adwarecrusher com - adware crusher com - ... http://www.PPCBully2Plus.com Slide 30: Domain/Product name bidding ● Go live quickly ● Test the waters ● People type URLs in Google's search box (a lot) ● Use other, relevant domains - Alexa - Quantcast http://www.PPCBully2Plus.com Slide 31: List Building ● Catch and (don't) release ● Get > 1 conversion/click http://www.PPCBully2Plus.com Slide 32: List Building ● Catch and (don't) release ● Get > 1 conversion/sale http://www.PPCBully2Plus.com Slide 33: Front-end / Back-end ● Build a business - not just a campaign ● Resell to the same customers ● “Weight Loss” niche as an example... http://www.PPCBully2Plus.com Slide 34: Weight Loss Example ● Diet supplements ● Fitness videos ● Heart monitors ● Scales ● Recipe books ● Muscle gain ● http://www.PPCBully2Plus.com Slide 35: What To Know More About PPB Bully 2.1 Suite Visit http://www.PPCBully2Plus.com Now