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product launching

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By: jyothi.authorstrea (38 month(s) ago)

A good presentation for marketing. You made earning so easy.

Presentation Transcript

Product Launchingin Marketing 12 : 

Product Launchingin Marketing 12

Mylter Food Corporation : 

Mylter Food Corporation M = Mary Angeli Y = Yvonne L = Larah Jane T = Trina E = Emie R = Rubbie

Slide 3: 

Mission The mission of Mylter Food Corporation is to create a simple, elegant, delicious and as well as nutritious product to be sold in the market.

Slide 4: 

Mission Vision A company is committed to provide the market a healthful and affordable edible product that aims to fulfill the needs and satisfaction of the costumers.

Slide 5: 

Product Generation

Slide 6: 

A. Idea Generation Food is normally needed, demanded, and wanted by the society. Product Generation We ended up planning to create new food product to be offered to the costumers.

Slide 7: 

We decided to make a cup cake which seems to be easy-to-make and has ingredients which are always available at the market. Product Generation A. Idea Generation B. Idea Screening

Slide 8: 

Our food is common to everybody and we think this would be attractive for everybody because of its taste and quality. Product Generation B. Idea Screening C. Product Analysis

Slide 9: 

We asked our friends, neighbors and other people what kind of food they wanted to eat and most of them said pastry foods. So we concluded that our product would possibly be demanded. Product Generation C. Product Analysis D. Survey

Slide 10: 

Product Development

A. Product Preparation : 

A. Product Preparation

Slide 12: 

Ingredients

Slide 13: 

1 ½ Tbsps. 4 cups 2 Tbsps. ¼ cup melted butter

Slide 14: 

1 cup water Cheese Vanilla 2 eggs

Slide 15: 

Materials Wax Paper Steamer Shaper

Slide 16: 

Mix all the ingredients

Slide 17: 

Pour the mixed ingredients Put the wax paper over the shaper, then apply butter on its surface

Slide 18: 

Steam for 15 minutes

Slide 21: 

Wait for at least 2 mins. to cool down

B. Branding : 

B. Branding

Slide 23: 

Brand Name: Puffie Brand Mark: P ffie

C. Packaging and Labeling : 

C. Packaging and Labeling

Slide 25: 

Note: Please refrigerate after opening. Ingredients: Flour, eggs, baking soda, sugar, water, butter, vanilla, cheese, iodized salt P ffie Puffy Cup Cake Please open here Disposal of Property Nutritional Facts: Manufactured By: Mylter Food Corpation Hibao-an Sur, Mandurriao, Iloilo City, Philippines Nt. Wt. 15g

D. Pricing : 

D. Pricing

Slide 32: 

Product Promotion

Slide 33: 

Commercial # 1

Slide 35: 

Commercial # 2