NUI Eric's

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Slide 1: 

Costs and Benefits of NUI One of the primary benefits is the flexibility it gives users in terms of its usage. This product will be a great boon for the retail and service industries. It will enable people to walk into stores and look for whatever they want through computers. All these factors can give a huge boost to the sales and revenue of the company manufacturing these natural user interfaces and this is one of the main reasons a lot of technology companies want to manufacture this product.

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Costs and Benefits of NUI The cost associated with this product is also very high. It is a cutting edge technology that requires a lot of specialized manpower to build it. The research involved in creating this new technology is also quite staggering. All this means increased cost of production for the business and this in turn can translate to lower demands. However, the technology is a huge leap and it can revolutionize the way machines operate in the future, provided the costs are brought down by the companies.

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Current Products Microsoft Surface Microsoft surface is one of the most popular natural user interfaces that use multi-touch technology to understand the hand gestures and convert it into meaningful commands for the system. It helps people to experience digital content in a unique way and it also encourages collaboration and sharing. The commercial Microsoft Surface sells for $12,500 and the developer version costs $15,000.

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Current Products DiamondTouch DiamondTouch is a multi-touch interface manufactured by a company called Circle Twelve Inc. The most unique feature of this product is its capacity for human recognition. It can recognize the touch of one human being from another when everyone is touching the same screen. This table is a great tool for conferencing, collaborating and decision-making. DiamondTouch was available for the public from 2006 and currently it sells for about $10,000.

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Comparisons The main difference between the two products is the human factor identification that exists in DiamondTouch and the absence of this feature in Surface. On the other hand, Surface is a complete product for digital content. It can support 52 fingers and do a whole range of activities like identifying the wine when a glass is placed on it. It can be a fun and interactive device that can be placed in many stores and restaurants. DiamondTouch is mainly for project management and collaborative work rather than for digital content.

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Comparisons The main difference between the two products is the human factor identification that exists in DiamondTouch and the absence of this feature in Surface. On the other hand, Surface is a complete product for digital content. It can support 52 fingers and do a whole range of activities like identifying the wine when a glass is placed on it. It can be a fun and interactive device that can be placed in many stores and restaurants. DiamondTouch is mainly for project management and collaborative work rather than for digital content.

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These devices are a great addition to anyone's life. However, the costs are quite prohibitive. Average households may not be able to spend $10,000 for a multi-touch device and the only way this can become feasible is when the prices go down. Any user, who is interested in buying these devices, must evaluate the costs and the potential benefits out of it before deciding to indulge in this large sum of money. As for the companies, I would recommend looking at some options to bring the cost down so that it can be used widely. Recommendations