Slide 1:Twitter as a business tool What it is and why your business should not get left behind A presentation (of sorts) by Ellis Pratt


Slide 2:Twitter..?What's that?


Slide 3:It's....a web site a servicea piece of softwarea data feed…rolled into one


Slide 5:Twitter is free to use


Slide 6:So how will it help my business?


Slide 7:Introduction


Slide 8:I'm Ellis


Slide 9:I co-own a technical authoring company near London called Cherryleaf


Slide 10:We've no connection with Twitter I'm just a Twitter user


Slide 11:So let me tell you how you can use Twitter in your business


Slide 12:Let's explain what it is


Slide 13:You use it to send messages to people & You use it to receive messages from people


Slide 14:Type your message here


Slide 15:Here are my list of messages received


Slide 16:It's a bit like blogging and it's a bit like text messaging


Slide 17:You're limited to 140 characters You can also send and receive Twitter messages on your mobile - via SMS text messages


Slide 18:You only receive messages from the people you choose to follow


Slide 19:Likewise, people must choose to follow you (i.e. receive your messages)?


Slide 20:So where's the business use?


Slide 21:Researching People, Trends and Markets


Slide 22:You can follow people you admire, and discover...


Slide 23:...what they are doing You can follow people you admire, and discover...


Slide 24:...what they are looking at today You can follow people you admire, and discover...


Slide 25:You can follow people you admire, and discover... ...who they're following


Slide 26:...to learn about new “stuff” before others do You can follow people...


Slide 27:...to become an expert in your field You can follow people...


Slide 28:click “follow”


Slide 29:and..


Slide 30:You can get an alert each time someone posts using a particular word or phrase (e.g. track “small business")?


Slide 31:For example Here are messages where people have used the words “guide” or “manual”


Slide 32:I receive these alerts in GoogleTalk For example Here are messages where people have used the words “guide” or “manual”


Slide 33:They could be useful people for me to contact For example Here are messages where people have used the words “guide” or “manual”


Slide 34:You can use it to source suppliers


Slide 35:There are other sites and software that let you get more out of Twitter


Slide 36:Twist allows you to compare the popularity of words used in Twitter messages....


Slide 37:...which could be useful for Search Engine Optimisation Twist allows you to compare the popularity of words used in Twitter messages...


Slide 38:Floort.com allows you to carry out surveys and opinion polls


Slide 39:Communicating with people


Slide 40:You can tell people all the things you are doing quickly and easily


Slide 41:You can use desktop applications to send and receive your messages


Slide 42:You can use your mobile phone too


Slide 43:For example Our contractors can receive details of new opportunities on their mobile phone via Twitter generated text messages It's free!


Slide 44:There are even Web sites where you can send audio, video and data files to your Twitter contacts


Slide 45:You can set up Twitter so your blogs on your web site get reposted to Twitter and sent to all the people following you on Twitter


Slide 46:You can set up Twitter so your blogs on your web site get reposted to Twitter and sent to all the people following you on Twitter My blog… ..gets republished as a Twitter message


Slide 47:You can make your Twitter posts appear in lots of different places


Slide 48:Here is my Twitter feed on the Cherryleaf Web site


Slide 49:It means there's always new content on our site.. ...which visitors (including Google) like Here is my Twitter feed on the Cherryleaf Web site


Slide 50:Here are my Twitter posts on our Web site You can present an image of a busy, active site (and business)?


Slide 51:Here are my Twitter posts on my Ecademy social network profile You can do the same thing on Facebook


Slide 52:You can send and receive Twitter messages using Skype


Slide 53:Twemes.com can used for reporting on a live event - such as a conference


Slide 54:Twemes.com can used for reporting on a live event - such as a conference Delegates and speakers post Twitter messages during the conference


Slide 55:& Twemes aggregates them onto a Web page Twemes.com can used for reporting on a live event - such as a conference Delegates and speakers post Twitter messages during the conference


Slide 56:Twitter could be useful for internal business communication


Slide 57:Telling people where you are As an alternative to email Telling people what you are doing


Slide 58:You can load your messages into your calender, and...


Slide 59:You can load your messages into your calender, and... Archive your messages Review a sequence of events Track your time


Slide 60:Review


Slide 61:That's some of the business related things you can do with Twitter


Slide 62:1. It's great for research2. It's a quick and easy way to communicate, even on the move3. It could be useful for internal communication too


Slide 63:Links www.twitter.comwww.twistory.netwww.google.com/talktwist.flaptor.comwww.twittown.com/twitter4skype


Slide 64:Links www.chrisfinke.com/twitslikemetwiddeo.comtwitpic.comwww.tweet-r.comwww.twhirl.org


Slide 65:Feedback? www.cherryleaf.comellis@cherryleaf.comwww.twitter.com/ellispratt