Ecommerce Website Design Mistakes Which Leads To Loss For You

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Presentation Description

Selling products or services online has its own perks of reaching the global market and having the store open 24/7, plus the extra cost of mailings and call centers can be avoided.

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Presentation Transcript

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Ecommerce Website Design Mistakes Which Leads To Loss For You

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Selling products or services online has its own perks of reaching the global market and having the store open 24/7, plus the extra cost of mailings and call centers can be avoided. However there are number of things to consider while designing an ecommerce store. It isn’t as simple as it sounds; there are plenty of things to plan before acting on designing the store.

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Here Are Few Designing Mistakes To Avoid: Lack Of Detailed Product Description: Product description is something very vital when it comes to online presence. A brick and mortar store provides an advantage to look, feel and read the content on the product’s packaging or labels. Description:-

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To avoid this, it is suggested to provide the e-commerce users with every little detail like the size, dimensions, weight, a particular feature, the cut or the fit depending on the product. In-short give users all the information they need to make the purchase. This interaction is totally removed in ecommerce stores. Hence, it becomes necessary to provide a detailed product description to the users to make a purchase. If the users are not given specifics about the product, they would just leave the site and make the purchase from somewhere else.

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Not Showing Contact Information: Hiding the contact information about the company is not an ideal thing to do. Consumers don’t tend to trust the company that does not provide any contact information. They need to know they will be helped in case of any problems.

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Besides giving out contact information about the company’s personnel’s also gives out the impression of a real business. However, it is also important to place the contact information where it easily accessible, also provide various means of contact, like a contact form, email address, phone number, etc. This all contributes to build up trust. Avoiding showing information will lead to high bounce rate and reduced traffic.

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Confusing And Lengthy Checkout Process: Making the checkout process lengthy and confusing will only make the consumers leave for the competitor’s site. Putting too many fields which are not easily understood by the consumers will leave them frustrated and result in site abandonment.

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Too many distractions between placing an item in the cart and making a purchase is only going to make the users leave without making a purchase. Therefore, ensure to keep a single page checkout process where consumers can enter their billing and shipping information and a confirmation page before they submit the order. Follow this above mentioned tips and avoid common mistakes that hamper the sales of an ecommerce online store .

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