Internet Marketing

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Interesting comparison

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Presentation Transcript

Internet Marketing : 

Internet Marketing

Traditional Advertising : 

Traditional Advertising Newspaper Flyers / Pamphlets

Traditional Advertising : 

Traditional Advertising Television Radio

Traditional Advertising : 

Traditional Advertising Problems: No way to track amount of people Are you making the money back? Interruption based advertising

Solutions : 

Solutions

Internet Marketing : 

Internet Marketing

Track where your traffic goes : 

Track where your traffic goes

Slide 8: 

Cost Per Click (CPC) / (PPC) Cost Per Impression (CPI)

Conversion Process : 

Conversion Process Average Cost Per Click = 25 cents You sell Boots on-line. Every time you sell a pair of boots you make $25 profit. Statistically every 500 visitors to your website you sell 10 pairs of boots. 500 Clicks X 25 cents = $125 10 Boot sales X $25 dollars = $250 Total Profit = $125

Conversion Process : 

Conversion Process Average Cost Per Click = 25 cents You sell Boots on-line. Every time you sell a pair of boots you make $25 profit. Statistically every 500 visitors to your website you sell 10 pairs of boots. 500 Clicks X 25 cents = $125 10 Boot sales X $25 dollars = $250 Total Profit = $125 Average Cost Per Click = 25 cents You sell Boots on-line. Every time you sell a pair of boots you make $25 profit. Statistically every 500 visitors to your website you sell 4 pairs of boots. 500 Clicks X 25 cents = $125 4 Boot sales X $25 dollars = $100 Total Profit = $-25

Conversion Process : 

Conversion Process

Find your target audience : 

Find your target audience

Focus on your niche : 

Focus on your niche

Traditional Advertising : 

Traditional Advertising Problems: No way to track amount of people Are you making the money back? Interruption based advertising

Questions? : 

Questions?