Tabrona Using Social Media for Fundraising


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Using Social Media to Fundraise Maximise Donors and Volunteers Through Social Media

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Who uses Social Networking Sites Choosing the right site for your organisation Who uses Social Networking Sites? Know your target audience? Why are they using Social Networking Sites Why do they want to follow you and your cause?? What are the risks involved in Social Networking Sites? How can you better plan to use Social Networking to maximise Donors and Volunteers?

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Attract the Big Customers and Donors He knows ‘she knows’ they know: Free Social Networking Linkedin Spend regular planned periods of your day/ week/ month to ‘hunt and gather’ highly valuable contacts from your contacts and ask for connections. DIY is best as you know exactly what and who you are looking for. Twitter Most CEOs, celebrities, MPs and Philanthropists manage their own Twitter accounts. ‘Hunt and gather’ the contacts you would like to work with and for and ask them direct questions/ call to action. Youtube, Facebook and blogging Add links from your own dedicated Youtube channel to your email marketing, online content or Blog story. Send the links for services, events, pictures, press releases, fundraiser, via Facebook, Blogger or Wordpress to communicate your direct ask/ call to action.

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Attract the Big Customers and Donors He knows ‘she knows’ they know: Free Social Networking Asta Philpott : Film maker , presenter Introduce me to Oona King : Senior C4 Executive, Baroness of Bow House of Lords

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Attract the Big Customers and Donors He knows ‘she knows’ they know: Free Social Networking Claire Young : Entrepreneur, Finalist on BBC Apprentice 2008 Introduce me to Lord Sugar : Business Leader, Philanthropist, Member of House of Lords

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Attract the Big Customers and Donors He knows ‘she knows’ they know: Free Social Networking

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Attract the High-net Worth Donors Why Rich People Give a) Belief in the cause This was the strongest motivator, and choice of a cause was often influenced by a wish to change or enhance society’s systems or structures in line with a particular interest or belief. b) Being a catalyst for change This includes making a real difference, to society, institutions or individual lives, and getting value for money. c) Self-actualisation This covers the satisfaction of personal development – applying expertise in a different sector, learning new skills, directing money which might otherwise go to the government, addressing causes with a personal connection and defining a place in history. d) Duty and responsibility This is about the satisfaction of conscience, the obligations of the privileged to those less fortunate and the desire to “put something back” into society. e) Relationships This concerns the fun, enjoyment and personal fulfillment of relationships with a range of people. These may include the senior staff of the charity, beneficiaries and other donors. Donor networks feature strongly in some sectors and communities. A desire to join such networks may influence some.

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Attract the High-net Worth Donors Using tricks of the trade to ‘Hunt and Gather’ donors and supporters a) Belief in the cause Follow the hashtags related to your cause, or invent your own relating to your campaigns. When you retweet their messages or they retweet yours, you may find your good cause or subject area is trending. Piggyback on trending b) Being a catalyst for change Provide links to your website on Facebook and Twitter showing how your good cause has made a change to people’s lives. Plan for this monthly so that Staff and volunteers can be on the lookout for good stories that prove you make a difference c) Self-actualisation Do your research to find high profile twitter users who have been through similar experiences as your service users and ask them to retweet your messages, they are more likely to do this if they can see you are helping people through issues that have effected them in their pre-celebrity or fame stage d) Duty and responsibility Ask politicians or key decision makers in your field to post your stories on their Facebook or RT your tweets, as it is part of their remit to spread examples of your work to other constituents/ organisations or departments e) Relationships Encourage all your trustees, members, parents, service users friends and family to follow your social networking accounts and encourage their colleagues, friends and followers to follow your good cause, start a trickle effect that will lead to a deluge for your good cause.

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