Background:
Background Akron Children’s Hospital Location Northeast Ohio - midsized city brand image - Children's hospital all about the Children Target Market –Families with underage children
Market Issue:
Market Issue Strong local Competition from other hospitals
Goal:
Goal To increase patient cases by 10% in the coming year. +10% Yr 1 Yr 2
Objective:
Objective To build differentiation from competition through a unique positioning that can enable Akron to be viewed as the preferred hospital in the region to the target market. Positioning Differentiate Competitive Advantage
Problems:
Problems
Marketing Research Methods:
Marketing Research Methods
Marketing Research Methods :
Marketing Research Methods
Which one should they pick?:
Which one should they pick?
Recommendation:
Recommendation