Linkedin Learn from others:
Linkedin Learn from others 1. Linkedin Users Branding opportunity for self and company Link building (SEO) opportunity
Linkedin Learn from others:
Linkedin Learn from others 2. Linkedin Companies Promoting sub-brands Easy to read category description & search optimization
Linkedin Learn from others:
Linkedin Learn from others 3. Linkedin Groups Open membership could provide direct marketing opportunities: Acquire and active through discussions
Group Engagement: As a Member:
Group Engagement: As a Member Initiated a relationship Followed up: Strengthened the relationship
Facebook Pages Step 1: Research the landscape:
Facebook Pages Step 1: Research the landscape First: Narrow Search in FB: Second: Legitimize Results: 1.Review page’s info tab 2. Follow link to website
Facebook Pages Step #2: Learn from others:
Facebook Pages Step #2: Learn from others Use sidebar to encourage engagement that fulfills objective Take advantage of spaces to promote call-to-action
Facebook Pages Step #3: Create your presence:
Facebook Pages Step #3: Create your presence Target Audience & Objective = Target Audience & Objective therefore Brand Name & Design = Brand Name & Design
Facebook Pages: Have a Strategy:
Facebook Pages: Have a Strategy Grow brand awareness Enable engagement with audience Specific landing page Full info page Additional tabs
Facebook Pages: Implement strategy:
Facebook Pages: Implement strategy
References:
References Adam Warren, Swimming through the
social network pool, response magazine, net gains section, June 2009. Shari, Thurow, The most important SEO strategy, ClickZ, Sept 2006 David Meerman sCott, The New Rules f Marketing & PR, John Wiley & Sons, Inc., Hoboken NJ, 2007