Audio Marketing = Podcasts :
Audio Marketing = Podcasts Podcasts Search Engines Limited information Paid ad Recognizable logo Descriptive Category
Examples of Podcasts:
Examples of Podcasts Category: Non-Profit Category: Fitness & Nutrition
Analysis of Podcast:
Analysis of Podcast Audience – Marathon running fundraisers Stagey – Build brand & acquire new leads Tactics – Real stories & direct call to action Audience – employers and employees affected by the recession (time and money) Strategy – Build brand & acquire new leads Tactic– Tie brand to universal issue & provide an expert supported solution Niche Mass
Marketing via Video YouTube search:
Marketing via Video YouTube search Keyword phrase: “cancer non-profit” Listed 65 results, by various creators
Analysis of video #1:
Analysis of video #1 Speaks to multiple audiences Url – provides next step to viewer Rating – adds credability to video mision Views – increases brand equity
Analysis of video #2:
Analysis of video #2 Location based audience & Brand building strategy
Plan Podcast:
Plan Podcast
Create Podcast :
Create Podcast 1 st half: FREE 2nd half: $1.99 My Message I know podcasting I can help you make a podcast I can help you benefit from podcasting Click on the microphone to play podcast