logging in or signing up Pay Per Click ekulin Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 40 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: December 14, 2011 This Presentation is Public Favorites: 0 Presentation Description PPC 101. Contact me at info@kulinmareting.com to purchase a printed version of this marketing plan. Comments Posting comment... Premium member Presentation Transcript Pay Per Click 101: Pay Per Click 101 For Online Marketers By: Elizabeth Kulin, Freelance Marketing ConsultantPlatforms to use: Platforms to use Google (Search & Contextual) Yahoo (Search & Contextual) Bing (Search & Contextual) Facebook (Contextual)Google Pay Per Click: Google Pay Per Click Tip: Google is the most used search engine in the country. Therefore, it is likely to be the best PPC platform for you.Initial Understanding of Adwords Platform: Initial Understanding of Adwords PlatformPPC Main Components/Elements: PPC Main Components/ElementsPPC Strategy: PPC StrategyKeywords: Keywords Example: Campaign – Jewelry Adgroup – Necklaces Keywords – Gold Necklace, Silver Necklace Tip: Make sure the keywords are inclusive of the Adgroup keywordAds: Ads Example : Tip: Headline (“Cheap Necklace”) should be the same as the keyword. It is good to pick the most popular (most clicked) keyword. The copy content should relate to the campaign, benefit for the target audience, and include a call to action (Buy now!), as well as a response method (the url link).Landing Pages: Landing Pages When a potential customer clicks on ads url link, it brings them to a web page, called the “Landing Page”. Landing Page needs to relate to the reason why the potential customer is clicking on your ad. For example, it should show jewelry and be easy for visitor to purchase with low volume of clicks and confusion. SEE MY LANDING PAGES 101 PPT for details on landing page best practices: http://www.slideshare.net/ekulin/landing-pages-1923929Track/Measure: Track/Measure Use Google Adwords platform “Reporting” tab to measure the following: Keywords & Ads Impressions Clicks Conversion NEGATIVE KEYWORD REPORT – include keywords that you do not want associated with your campaign, and do not want to waste clicks on. Tip: Cancel low performing keywords and ads and create news ones with same concept as successful keywords and ads.Web Analytics: Web Analytics Set up and use Google Analytics platform to track and measure: Landing Page clicks, bounce rates & bounce locations. Tip: Find where visitors are leaving you site and improve those pages to better ensure that click pathways are followed all the way to check out, and most importantly – the thank you page You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Pay Per Click ekulin Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 40 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: December 14, 2011 This Presentation is Public Favorites: 0 Presentation Description PPC 101. Contact me at info@kulinmareting.com to purchase a printed version of this marketing plan. Comments Posting comment... Premium member Presentation Transcript Pay Per Click 101: Pay Per Click 101 For Online Marketers By: Elizabeth Kulin, Freelance Marketing ConsultantPlatforms to use: Platforms to use Google (Search & Contextual) Yahoo (Search & Contextual) Bing (Search & Contextual) Facebook (Contextual)Google Pay Per Click: Google Pay Per Click Tip: Google is the most used search engine in the country. Therefore, it is likely to be the best PPC platform for you.Initial Understanding of Adwords Platform: Initial Understanding of Adwords PlatformPPC Main Components/Elements: PPC Main Components/ElementsPPC Strategy: PPC StrategyKeywords: Keywords Example: Campaign – Jewelry Adgroup – Necklaces Keywords – Gold Necklace, Silver Necklace Tip: Make sure the keywords are inclusive of the Adgroup keywordAds: Ads Example : Tip: Headline (“Cheap Necklace”) should be the same as the keyword. It is good to pick the most popular (most clicked) keyword. The copy content should relate to the campaign, benefit for the target audience, and include a call to action (Buy now!), as well as a response method (the url link).Landing Pages: Landing Pages When a potential customer clicks on ads url link, it brings them to a web page, called the “Landing Page”. Landing Page needs to relate to the reason why the potential customer is clicking on your ad. For example, it should show jewelry and be easy for visitor to purchase with low volume of clicks and confusion. SEE MY LANDING PAGES 101 PPT for details on landing page best practices: http://www.slideshare.net/ekulin/landing-pages-1923929Track/Measure: Track/Measure Use Google Adwords platform “Reporting” tab to measure the following: Keywords & Ads Impressions Clicks Conversion NEGATIVE KEYWORD REPORT – include keywords that you do not want associated with your campaign, and do not want to waste clicks on. Tip: Cancel low performing keywords and ads and create news ones with same concept as successful keywords and ads.Web Analytics: Web Analytics Set up and use Google Analytics platform to track and measure: Landing Page clicks, bounce rates & bounce locations. Tip: Find where visitors are leaving you site and improve those pages to better ensure that click pathways are followed all the way to check out, and most importantly – the thank you page