logging in or signing up Email Marketing ekulin Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 36 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: December 14, 2011 This Presentation is Public Favorites: 0 Presentation Description Email marketing 101. Contact me at info@kulinmareting.com to purchase a printed version of this marketing plan. Comments Posting comment... Premium member Presentation Transcript Email Marketing: Email Marketing For Professional Marketers By Elizabeth Kulin Marketing Consultant Elizabeth_kulin@yahoo.com Elizabethkulinconsulting.comGoal: Goal To introduce email marketing as a new service for an online B2B consulting firm.PowerPoint Presentation: Approach Reach Recipient Use email marketing service. 2. Get Opens Subject Line should spark interest in recipient. 3. Clicks & Conversions Include a offer in email copy.Target Market: Target Market Existing customers New customers (acquired through rented list) Lost opportunities B2B: Marketer with decision making powerSegmentation: Segmentation Make a List for each Target Market Tips: It can be difficult to reach recipients at personal emails (yahoo, Gmail, or hotmail)…company email addresses are easier.Design Elements: Design ElementsPowerPoint Presentation: EXAMPLEPost click: Landing Pages: Post click: Landing Pages Text, image, and layout must relate to email. Create different landing pages for different segments. Hyperlinks should bring visitor to fitting webpage Example: “click here to shop” hyperlink should bring visitor to correct product shopping webpage. Build in MS Visio or Visual Editor DreamweaverTesting : Testing A/B split tests of any element (email, landing page, webpages) can allow you to learn what your recipients are most likely to responding to. EXAMPLE: (Split lists carefully (by segments) and only change 1 element to reach a control) In Vertical ResponseEmail Schedule: Email Schedule Best Practice – Remain relevant but do not annoy (specific for your target audience and P/S). Build Calendar in Vertical ResponsePowerPoint Presentation: In Excel & Vertical Response Calendar EXAMPLEAnalytics: Analytics Use your email marketing provider results tools and Google analytics to measure rates of:Follow up: Call: Follow up: Call Optional: Research has shown that a phone call in conjunction with email can increase brand recognition and conversion rates. EXAMPLE: Violent via Skype call 1 day after outbound email Send to all email recipients Leave personal (real voice) messages Test: 50% during the day 50% during the eveningFollow up: Email 15 days after initial point of contact: Follow up: Email 15 days after initial point of contactPowerPoint Presentation: EXAMPLENext Emails: Next Emails 1 month later Implement a monthly email to each segment and target marketing (based on your specific P/S and industry). Theme Examples: Newsletter, service offering, complimentary consultation, etc. You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Email Marketing ekulin Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 36 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: December 14, 2011 This Presentation is Public Favorites: 0 Presentation Description Email marketing 101. Contact me at info@kulinmareting.com to purchase a printed version of this marketing plan. Comments Posting comment... Premium member Presentation Transcript Email Marketing: Email Marketing For Professional Marketers By Elizabeth Kulin Marketing Consultant Elizabeth_kulin@yahoo.com Elizabethkulinconsulting.comGoal: Goal To introduce email marketing as a new service for an online B2B consulting firm.PowerPoint Presentation: Approach Reach Recipient Use email marketing service. 2. Get Opens Subject Line should spark interest in recipient. 3. Clicks & Conversions Include a offer in email copy.Target Market: Target Market Existing customers New customers (acquired through rented list) Lost opportunities B2B: Marketer with decision making powerSegmentation: Segmentation Make a List for each Target Market Tips: It can be difficult to reach recipients at personal emails (yahoo, Gmail, or hotmail)…company email addresses are easier.Design Elements: Design ElementsPowerPoint Presentation: EXAMPLEPost click: Landing Pages: Post click: Landing Pages Text, image, and layout must relate to email. Create different landing pages for different segments. Hyperlinks should bring visitor to fitting webpage Example: “click here to shop” hyperlink should bring visitor to correct product shopping webpage. Build in MS Visio or Visual Editor DreamweaverTesting : Testing A/B split tests of any element (email, landing page, webpages) can allow you to learn what your recipients are most likely to responding to. EXAMPLE: (Split lists carefully (by segments) and only change 1 element to reach a control) In Vertical ResponseEmail Schedule: Email Schedule Best Practice – Remain relevant but do not annoy (specific for your target audience and P/S). Build Calendar in Vertical ResponsePowerPoint Presentation: In Excel & Vertical Response Calendar EXAMPLEAnalytics: Analytics Use your email marketing provider results tools and Google analytics to measure rates of:Follow up: Call: Follow up: Call Optional: Research has shown that a phone call in conjunction with email can increase brand recognition and conversion rates. EXAMPLE: Violent via Skype call 1 day after outbound email Send to all email recipients Leave personal (real voice) messages Test: 50% during the day 50% during the eveningFollow up: Email 15 days after initial point of contact: Follow up: Email 15 days after initial point of contactPowerPoint Presentation: EXAMPLENext Emails: Next Emails 1 month later Implement a monthly email to each segment and target marketing (based on your specific P/S and industry). Theme Examples: Newsletter, service offering, complimentary consultation, etc.