Implementing Web 2.0 Strategies forHealthcare ProvidersApril 29, 2009Ori Fishler, Director – Internet Commerce :Implementing Web 2.0 Strategies forHealthcare ProvidersApril 29, 2009Ori Fishler, Director – Internet Commerce


Corporate Overview :Corporate Overview Technology Management Consulting Firm Provide a unique blend of specialty IT services Leverage proven industry expertise in strategy, technology and enterprise performance management Focus on middle and Global 2000 market Founded in 1992 Headquartered in Wakefield, MA Publicly Traded (NASDAQ: EDGW) Offices in AR, FL, NH, NY, CA + 300 Employees, +225 Consultants Represented in over 30 states +1900 projects completed to date 2


Internet Commerce Services :Internet Commerce Services


Swine Flu – Who is Providing Information? :Swine Flu – Who is Providing Information? Search Volume for Swine Flu skyrockets


Agenda :Agenda What is Web 2.0 in a healthcare context? The new reality of user expectations Opportunities in Healthcare Case Studies & Success Stories Questions to ask yourself Open Q & A


What is Web 2.0? :What is Web 2.0?


Web 2.0 Definition :Web 2.0 is an attitude, not a technology. It’s about enabling and encouraging participation through open applications and services. Transparency, Openness, Collaboration, Interactivity, Engagement Web 2.0 Definition


Old Model :Old Model


New Reality :New Reality ?


Pervasiveness of Social Media :Pervasiveness of Social Media Two-thirds of the world’s Internet population visit social networking or blogging sites, accounting for almost 10% of all internet time Facebook’s fastest growing demographic: 35 - 49


New World of Expectations :New World of Expectations Access Control Easy to use Anytime, Anywhere From any device Communicate Collaborate Interact Share Learn Contribute


Areas of Collaboration and Interaction :Areas of Collaboration and Interaction


Goals and Benefits :Goals and Benefits Extend the Local Health Community Online Improve Patient Care, Education and Prevention Drive Visits, Referrals, Consultations and Class Participation Improve AHP Involvement and Engagement Patient and AHP Loyalty Build and Enhance Relationships Expand Reach and Frequency of contact in a cost effective way Improve Operational Efficiencies


Case Studies and Success Stories :Case Studies and Success Stories


Creating a Vibrant Community :Creating a Vibrant Community


Direct Communications and Transparency :Direct Communications and Transparency


Adding Interactive and Engaging Content :Adding Interactive and Engaging Content


Rise in Importance of Social Tools :Rise in Importance of Social Tools


Use for Community and Recruitment :Use for Community and Recruitment


Electronic Medical Records :Electronic Medical Records


60% of Physicians Interested in Social Networks :60% of Physicians Interested in Social Networks Physicians participating in such online communities are more likely to: Be primary care physicians; Be female; Own a PDA or smartphone; Go online during or between patient consultations; and Be slightly younger than the average physician. Results are based on a Q1 2008 telephone and online survey of 1,832 practicing U.S. physicians.


Internal Collaboration :Internal Collaboration


Questions To Ask Yourself and Your Organization :Questions To Ask Yourself and Your Organization Do we have an explicit strategy for interacting with our patients/AHP online? De we have defined goals and realistic expectations of outcomes? Does our web presence contribute to our community, business, and public purposes? Does it contribute to our bottom line? Have we minimized our service costs with online self-service options? Are we measuring the success of our online initiatives and marketing spend? Do we have a governance structure in place to support and maintain social media activities? What new skills and capabilities do we need?


Internet Commerce (IC) Practice :Internet Commerce (IC) Practice Web 2.0 Strategy Competitive Analysis Road Map Development Organization Assessment Operational Strategy Budgeting & Planning


Thank You for Joining Us :Thank You for Joining Us Contact info Questions? Thank You! Ori Fishler, Director Internet Commerce ofishler@edgewater.com (201) 575-1158