YouTube Marketing

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An introductory guide to marketing your videos on You Tube by the Edge PR team.

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Presentation Transcript

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The Power of Video Marketing YouTube Marketing

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© 201 4 EDGE PR Agency – http://www.edgepr.com/ Contact us 2 Why you should engage in video marketing Sources: ReelSEO , Technorati , Hay Kranen @ flickr of U.S. Internet users watch online video at least once per month. of all consumer Internet traffic worldwide is projected to come from video in 2016. online videos are watched every month by an average consumer. of marketers use video in their marketing campaigns. of marketers confirmed that video market-ing had a posi-tive impact on their business.

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Contact us 3 YouTube: the #1 place to share your videos Sources: YouTube , YouTube Statistics , USA Today , Technorati , Rego Korosi @ flickr YouTube is one of the first and the largest video-sharing platform on the Internet. It was launched in 2005 and was acquired by Google in 2006 for around $1.7 billion. In comparison to YouTube’s 188 billion video streams per year, its closest competitors are way back: Hulu reaches 8.9 billion yearly streams, while Vevo peaks at 7.6 billion. YouTube boasts more than 1 billion unique monthly users. They watch over 6 billion hours of video every month – nearly 1 hour for every person in the world. This number has grown by 50% since 2012, and is bound to increase even more. © 201 4 EDGE PR Agency – http://www.edgepr.com/

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Contact us 4 Setting the stage Sources: KISSmetrics , Alan Cleaver @ flickr © 201 4 EDGE PR Agency – http://www.edgepr.com/

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Contact us 5 The components of a good YouTube channel Sources: KISSmetrics , Technorati © 201 4 EDGE PR Agency – http://www.edgepr.com/

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Contact us 6 Types of videos to upload on YouTube Sources: Jeff Bullas , Small Business Trends , reprise:hosting , Old Spice on YouTube It doesn’t have to end here. Don’t hesitate to get creative and come up with an unique video that no one has seen before. © 201 4 EDGE PR Agency – http://www.edgepr.com/

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Contact us 7 Video optimization Sources: Social Media Examiner , KISSmetrics , Red Bull on YouTube © 201 4 EDGE PR Agency – http://www.edgepr.com/

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Contact us 8 Community building Sources: YouTube , KISSmetrics , Jean-Etienne Minh-Duy Poirrier @ flickr During the last few years, YouTube has highly distinguished the subscribed users from the unsubscribed ones, letting you take a different approach to each of these groups. In addition to constantly communica-ting with your existing followers, make sure to share your videos on all channels which are available to you, growing your community even more. YouTube, just like Facebook and Twitter, is a social network, albeit a specialized one. So it’s essential to engage and interact with the community by, to begin with, answering their questions, thanking them for their likes, shares, and comments, and mentioning them in your videos in a positive way. This little button is the difference between a community of engaged followers and a crowd of passers-by. © 201 4 EDGE PR Agency – http://www.edgepr.com/

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Contact us 9 Using the analytics tools Source: KISSmetrics © 201 4 EDGE PR Agency – http://www.edgepr.com/

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Contact us 10 Going viral Source: Glyn Lowe Photoworks @ flickr A marketing video going viral (gaining huge popularity through Internet shar-ing) is the dream of every marketer, as it’s both effective and cost-efficient. Starting some controversy might be the quickest way to become known, but don’t forget that you’re marketing your business here: you probably don’t want it to be related to something scandalous for the rest of its days. There’s one essential thing you must have if you’d like the video you upload-ed to become a viral one: creativity . You have to offer something new, completely unseen by most of the people or employ the current trends in a modern, creative way. © 201 4 EDGE PR Agency – http://www.edgepr.com/

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Contact us Keen on starting to shoot a video today but still not sure how it all works? © 201 4 EDGE PR Agency – http://www.edgepr.com/ Then you might be in need of some advice from a professional! Edge PR organizes social media training courses which help business owners, entrepreneurs, and marketing staff to understand how all the major social networks work and how to use them for effective and successful marketing of their own business. Book a free consultation on our website or drop us an email at admin@edgepr.com and we’ll get all the details to you right away.

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