Email Marketing

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An introductory guide to Email Marketing from the Edge PR team.

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Learn How to Drive Sales Email Marketing

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© 201 4 EDGE PR Agency – http://www.edgepr.com/ Contact us 2 The concept of email marketing Sources: Forrester , Jonny Hughes @ flickr Email marketing is the way of directly communicating a marketing message to a group of people via email. It’s usually used to send advertisements, request business or solicit sales. It’s estimated that in the United States alone, businesses have spent US $1.51 billion on email marketing in 2011. By 2016, this number is expected to grow to around $2.4 7 billion. Email marketing is a great way to increase brand awareness and trust, encourage customer loyalty and repeat business, acquire new customers, and build relationships with the existing ones.

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Contact us 3 Reasons to do email marketing Source: KISSmetrics There are around 3 billion email addresses in the world – that’s more than three times than the users of Facebook and Twitter combined. The messages on both of these networks make up only 0.2% of daily emails. The numbers Email is the most personal medium, because every message you send can be considered private. In addition to that, it’s easier to reach some audiences through email than through social media. The personal approach Email is the most solid medium for communication – all serious non-real time business conversations take place on email, so people are already used to doing business there. The atmosphere for business While Facebook and other social media networks are mainly used for fun, people usually give much more attention to the messages they receive through email. The increased attention Receiving newsletters, discounts, and offers through email is a thing that people are used to, so you should expect a more positive response than if you were contacting them through social media. The expectations © 201 4 EDGE PR Agency – http://www.edgepr.com/

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Contact us 4 Main types of email marketing Sources: Tweaky , Esparta Palma @ flickr © 201 4 EDGE PR Agency – http://www.edgepr.com/

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Contact us 5 Steps of every email marketing campaign Sources: Wire , nainil @ flickr © 201 4 EDGE PR Agency – http://www.edgepr.com/

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Contact us 6 Ways to acquire a mailing list Source: Hubspot © 201 4 EDGE PR Agency – http://www.edgepr.com/

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Contact us 7 Picking the right email marketing software Sources: Wire , Webvanta , Digital Marketer , Tomonari Suzuoki @ flickr At first, you might be able to send your marketing emails from Outlook, but as the mailing list grows, you’ll notice that using special software is a must to save both time and money. There are hundreds of email marketing software providers out there, and the differences between them are usually very subtle. Good email marketing software will provide you with an ability to create HTML emails, manage your mailing lists easier, and measure the success of your campaigns with analytics tools. Some of the best email marketing software providers include: © 201 4 EDGE PR Agency – http://www.edgepr.com/

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Contact us 8 How to create a good email letter Sources: For Dummies , Johannes Kleske @ flickr , Eva Rinaldi @ flickr , sophiea @ flickr © 201 4 EDGE PR Agency – http://www.edgepr.com/

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Contact us 9 Creating a visually appealing email Sources: GetElastic , Econsultancy , laffy4k @ flickr © 201 4 EDGE PR Agency – http://www.edgepr.com/

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Contact us 10 Measuring the effectiveness of email marketing Source: Occam’s Razor The email marketing software you’re going to use will usually come with analytics tools, providing you plenty of data which you can use to make your efforts more effective. Unfortunately, you can’t measure everything, so there’s always some guesswork included. You can divide the metrics that need your attention into three main groups though: © 201 4 EDGE PR Agency – http://www.edgepr.com/

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Thinking about starting an email marketing campaign? Contact us © 201 4 EDGE PR Agency – http://www.edgepr.com/ Let us help you! Whether you’re looking for some insights into the areas of possible development, full email marketing strategy , or help with execution of your current and future email marketing plans, a digital marketing consultation from Edge PR can definitely bring your business to a new level. Click here and we’ll get you started in no time.

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