Internal CommunicationsInnovative Practices :Internal CommunicationsInnovative Practices Suhasini KirloskarPublisherWinning Edge MagazinePartnerEdge partners 1 PART 2 – LEVERAGING MEDIA EFFECTIVELY www.winningedgemagazine.com www.edgepartners.biz


Media :Media Intranet Town Hall Meetings Newsletters Social Networking, Blogs, Linkedin Groups Videos Instant Communications 2 www.winningedgemagazine.com www.edgepartners.biz


Intranet Best Practices :Intranet Best Practices Jakob Nielsen recently announced the 10 best Intranets for 2009. His observations- Intranets are being viewed more strategically and are getting more direct attention from top management. Team sizes for supporting the Intranets are getting bigger. A number of companies are engaging consultants. Integrating social media initiatives, Facebook like features, as well as personalized delivery of information. Language translations for maximum impact. Sharepoint growing in popularity as a platform. 3 www.winningedgemagazine.com www.edgepartners.biz


Creating Publishers :Creating Publishers In a number of organizations most content is not produced by a professional group of writers or designers. Instead team members across the organization create and publish content. Internal communication managers Train these contributors with the required writing and publishing skills. Internal communications managers ensure training, tech updates, measurement and recognition to make these publishers effective. 4 www.winningedgemagazine.com www.edgepartners.biz


Town Hall Meetings :Town Hall Meetings Communicators need to help leaders prepare: Strike a balance between what senior management wants to express and employees want to hear. Speak to co-workers and understand their concerns. Help the leader to prepare to address those. Give the story, not just a data dump. Try to include everyone – shift workers, out of office workers, global teams. Preparation differs for personal interaction or virtual meetings. 5 www.winningedgemagazine.com www.edgepartners.biz


Newsletters :Newsletters Plan content that is ‘employee centric’ – what would people like to read? Tone needs to be believable. Aim for quality content, design and presentation. Make it simple, short and regular. 6 www.winningedgemagazine.com www.edgepartners.biz


Leverage Social Media :Leverage Social Media Build relationships by establishing conversations. Blogs or Linkedin groups can be used effectively. HSBC Bank Brazil's CEO blog started in 2005 and has since been viewed more than 2 million times and accumulated 8,000 employee comments.* Internal blogs linked from Intranet can be used for a variety of announcements. Should plan for two-way interaction. Also stay in touch with alumni in these ways. IBM, Toyota, Deloitte and Verizon are using social media effectively – particularly important for building a rapport with the Gen Y. * Source-Jakob Nielsen ‘s Alertbox 7 www.winningedgemagazine.com www.edgepartners.biz


Internal Blogs :Internal Blogs You may want to encourage internal blogs. Create a set of guidelines and disclaimers, but also give freedom of expression. Search for writers in the organization – Internal Comms should support but not create. Tone cannot be ‘corporate’, needs to be individual and informal. 8 www.winningedgemagazine.com www.edgepartners.biz


Video for Internal Comms :Video for Internal Comms Deloitte member firms around the world hired 45,000 people in fiscal year 2008, many of them straight out of college. Recruiting and retaining top talent is the main focus area. Communications strategy needed to include YouTube. People’s tastes have evolved – want compelling content more than an expensive and polished look. Used it to create sense of belonging in a global team. Featured men and women from many different levels in the organization. Distributed on Deloitte TV, but also created virals for YouTube and Facebook. *Source-Karen Frankola, Deloitte from Strategic Communication Management 9 www.winningedgemagazine.com www.edgepartners.biz


Measuring Effectiveness :Measuring Effectiveness Develop a measurement model.  Conduct surveys, focus groups and other measurement exercises. Choose appropriate metrics.    Analyze results to plan future initiatives. Measure the ROI of your programs. Communicate your findings to senior key stakeholders and ensure their support. 10 www.winningedgemagazine.com www.edgepartners.biz


Continuous Improvement :Continuous Improvement Not just another management fad Make it an individual and organizational commitment to change, progress, and grow Review best practices from time to time Align your processes to fulfill the ever changing legitimate needs of the customer 11 www.winningedgemagazine.com www.edgepartners.biz


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