Innovation in Internal Comm Part1

Internal CommunicationsInnovative Practices : 

Internal CommunicationsInnovative Practices Suhasini KirloskarPublisherWinning Edge MagazinePartnerEdge Partners 1 PART 1- TRENDS AND IDEAS www.winningedgemagazine.com www.edgepartners.biz

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AGENDA The New Realities New Approaches to Internal Comms Effective use of Each Media. Leveraging technology 2 www.winningedgemagazine.com www.edgepartners.biz

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Building Your “Employer” Brand Should Not Be Perceived As Being Purely Recruitment Related 3 www.winningedgemagazine.com www.edgepartners.biz

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4 …Retention is Also a Goal of Internal Communications www.winningedgemagazine.com www.edgepartners.biz

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IMPORTANCE Research has revealed a direct correlation between communication satisfaction and employee commitment Commitment positively related to job satisfaction, motivation and attendance. Commitment negatively related to turnover, absenteeism, and tardiness. 5 www.winningedgemagazine.com www.edgepartners.biz

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EXTERNAL PERSPECTIVE Internal communication needs to be in sync with the communication strategy for external environment – Customers Competitors Suppliers Communities Governments where it operates 6 www.winningedgemagazine.com www.edgepartners.biz

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Economic recession Employment uncertainty Stress on employee productivity Organizations in survival mode Recruitment freeze Decline in training budgets Decline in attrition M&As lead to need for assimilating different cultures. THE NEW REALITIES 7 www.winningedgemagazine.com www.edgepartners.biz

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DIFFERENT APPROACHES Top-Down Or Bottom-Up? Formal and Informal channels Face-to-face or System based At the core, the essence remains the same: Core values Communicate and deliver on brand promise 8 www.winningedgemagazine.com www.edgepartners.biz

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COMMUNICATING IN BAD TIMES Communicators cannot ignore external news stories. Some lessons from the best brands: Focus on all news, not just bad news. Use a variety of media. Reach out to non-office based staff. Be proactive. Leverage technology such as web systems for quick updates. Be ready with answers to FAQs. 9 www.winningedgemagazine.com www.edgepartners.biz

Online Reputation Management : 

Online Reputation Management Layoffs or pay cuts can lead to disgruntled employees. With social media such as blogs, these employees may express their angst online and cause damage to the overall brand and the employer brand. There is a need to constantly review, analyze and manage your online reputation. 10 www.winningedgemagazine.com www.edgepartners.biz

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POWER OF INFORMAL NETWORK There is a need to pay attention to informal communication in the company. Analyze the influencers and their circles of influence – the network of relationships. Also about informal communications from senior management. Town Hall is the formal version, what the CEO says to team members in informal interaction also has a major impact. Reward communication, don’t “shoot the messenger for the message” 11 www.winningedgemagazine.com www.edgepartners.biz

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