plus baby credential 2

360 Degree View of China’s Consumer Vital Information and Insights into China 2010:

360 Degree View Of China’s New Consumption 360 Degree View of China’s Consumer Vital Information and Insights into China 2010

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17 % yearly increase on this market China Mother-Baby Markets 18 Millions new baby every year in China On Million

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Specialized in Mother-baby Consumer confidence set to strengthen in 2010 1 Regions are happier but optimism varies by city tier 2 marketers can be rest assured that Chinese consumers are ready to face 2010 with renewed vigor. 3 Confidence appears to be waning slightly in Tier 2, 3 cities whilst strengthening considerably in Tier 1, 4 and 5 cities . 4 Willing to spend on children’s education and new clothing 4

What’s happening at Mom and Baby Stores? :

What’s happening at Mom and Baby Stores? With an estimated 20 million babies born every year in China, children’s Products are big business. Is your marketing strategy delivering expected return? With consumers increasingly price conscious and competition heating up Private Labels in China: Should manufacturer brands be worried? Low price is no longer the only reason for private labels’ convincing prevalence. in 38 markets in 2005 revealed that among the respondents, 72 percent from North America, 68% percent from Europe and 70 percent from Asia Pacific, think that private label has the same quality as national brands. Overall, Non-Edible products enjoy a higher market share and purchase frequency by consumers than Edibles. This is partly explained by the widespread food safety concerns that are actively promoted by media after issues such as ‘contaminated milk’ have arisen. Categories topping the list with private labels include Plastic bags/wraps, Household gloves, Household cleaning aids, Wet tissue & baby wipes among others. Private labels account for 3-13 percent value share in these categories. Edible categories are focused on Edible oil, Pie and Packaged rice, where private labels are taking 2-3 percent value share. Different geographic areas also have different acceptance to private label. Shoppers in the North and East tend to purchase private labels more regularly than those in the South. Most consumer goods categories are already occupied by a number of low-price brands, where quality will be the critical winning factor on top of ‘low-price’. To h elp marketers better understand how to communicate to new moms, explores where mums are shopping and why. The study delves into the factors that influence channel choice, in-store dynamics and promotional effectiveness. To highlight the depth of the research undertaken for this report, a selection of research slides have been included.

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only 17 percent of shoppers in China think that private brands enjoy equal quality as national brands, and almost 60 percent of respondents considered purchasing private brands because it was less expensive compared to ‘manufacturer brands’, or ‘better value for money ’.

Category trends 2010 :

Category trends 2010 Beverage categories dominate Food sales Shampoo on everyone’s shopping list Innovation drives high growth categories Toner achieves strongest growth in 2009 Juice, Ready-to-drink tea and Asian t raditional drinks were the fastest growing non-food categories in 2009 with total national sales value increasing by 15 % . Toner achieved over twice that growth, posting 37 % national sales value growth in 2009 compared to 2008. Fabric Softener was the next fastest growing category (+22%) followed by Dishwashing Liquid (+13%).

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Measurement Growth Reporter

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Our Partners Website Relationships Magazines Trading Partner

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The private label segment is expected to grow, driven by the ongoing, incrediblgrowth of modern trade, and the continued emergence of major regional or national retail chains. Current economic times also provide good financial momentum to private labels. ”There has been a fundamental shift in consumer spending patterns, as restraint becomes the new mantra. The age of thrift is here” said Indra Nooyi – Pepsi Co Chairman & CEO. In Watsons, private labels contribute up to 25 percent of annual revenue, at a 20-30 percent lower price than other brands. Two years prior, Wal-Mart announced their plan to grow the sales importance of its private label brands from 2.5 percent to 20 percent in five years. There is no doubt that national brand manufacturers need to build strength continuously to compete with private labels - before they take off and take into consideration the following key points: • True innovations with clear points of differentiation and competitive advantage will be in prime positions to win. • A good variety of premium and low tier product portfolios are crucial in satisfying the wide range of consumers needs in China today. In saying this, national brand manufacturers should also be careful

Marketing ROI … :

Marketing ROI … - is the measurement of the impact of marketing activity on sales allows for the ability to estimate expected sales returns based on the size of investment - is fundamental to clearly understand where to increase or decrease advertising investment - provides the ability to produce either greater sales at same cost or maintain parity sales at lesser cost.

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Mother’s purchasing behavior is turning to online.

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Special Features of Mothers 聚团 分享性 网络化 妈妈们之间更愿意一起活动，一个妈妈的身边会有很多同样的妈妈好友，妈妈之间互相推荐的产品更受信赖。 利用妈妈的社交网络，我们可以开拓出更多的目标消费者。 妈妈们更愿意将其生活记录在网上与大家分享，较传统 FMCG 行业，妈妈们更愿意与品牌进行互动。 现在妈妈们主要都是 80 后群体，他们更愿意在网络上寻找育儿知识，分享育儿经验，网络在其生活中扮演了更为重要的角色。

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Cutting-edge Online Marketing Solution 品牌 官方网站 网络广告 消费者 目标群体 官方 SNS 亲子论坛 网上商店 销售渠道 1. 消费者较少长期访问品牌网站 2. 将 SNS 社交网站与品牌结合 3. 通过 SNS 与消费者产生长期互动 4. 将 SNS 社交网站与销售进行互动，创造销售利益

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Cutting-edge Marketing Solution 品牌官方 SNS 社交网站 消费者群体 品牌官方 品牌价值 促销信息 推广活动 我们志在建立与消费者的长期互动。 利用消费者的自身 SNS 网络传播品牌资讯。 从一个消费者变为多个消费者。 从 SNS 社区将消费者带到销售渠道。 利用整合了 SNS 的新时代 CRM 系统创造更大营销价值。

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Cutting-edge Marketing Solution 消费者 访问亲子网站及杂质 看到 品牌 广告并点击 品牌 可利用 SNS 社区网站帐号登陆 网站 消费者 品牌 可利用 SNS 社区网站帐号登陆 网站 品牌 获取 个人信息，并在 SNS 上加为好友 消费者 消费者 在 SNS 上获得最新促销讯息，并转发给 品牌 获得额外销售收入 好友 全新网络整合营销流程模型 1 2 3 4 5 6

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鼓励用户向朋友推荐自己喜欢的产品 让用户帮你销售，获得事半功倍效果 Make More Profits from Consumers

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Full-scope marketing service to enhance your branding performance.

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Solution Package We Provide Design 创意设计 Website 网站制作 Online Communication 网络营销 Promotion 促销活动 Events 线下活动 Integrated Campaign 品牌整合营销

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Design 创意设计 包装设计 主画面设计 产品宣传册制作

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Website 网站设计

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网络营销

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促销活动

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线下活动 Through All kind of Promotion to establish 通过各类线下活动，与消费者建立良好互动。 达到品牌宣传目的。

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To fulfill the clients need is our first ambition.

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Our Clients

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Thanks