Five Elements to Evaluate Your Content marketing Strategy

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Five Elements to Evaluate Your Content marketing Strategy

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sodahead.com

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Effective Content Marketers Ineffective Content Marketers

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Closely Follow The Strategy

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CRITICAL: → Documented Content Marketing Strategy → Follow It Consistently

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STRUCTURE → Independent Unit → Separate Department → Organized in a Silo

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Effective Content Marketers Ineffective Content Marketers

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METRICS: → 8X More Successful → More Metrics 6 versus 4 → Less Emphasis on Web Traffic

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BUDGET → Effective 37 → Ineffective 16

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BUDGET → Effective 37 → Ineffective 16 All Content Marketers Plan on Spending More Next Year

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• CMO Gas Station Example

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JoePulizzi | Create Your Mission Statement: - Defined Audience - Deliver - Outcome

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