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slide 16: sodahead.com
slide 17: 38
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slide 20: Effective
Content Marketers
Ineffective
Content Marketers
slide 21: Closely
Follow
The
Strategy
slide 22: CRITICAL:
→ Documented Content
Marketing Strategy
→ Follow It Consistently
slide 23: STRUCTURE
→ Independent Unit
→ Separate Department
→ Organized in a Silo
slide 24: Effective
Content Marketers
Ineffective
Content Marketers
slide 25: METRICS:
→ 8X More Successful
→ More Metrics 6 versus 4
→ Less Emphasis on
Web Traffic
slide 26: BUDGET
→ Effective 37
→ Ineffective 16
slide 27: BUDGET
→ Effective 37
→ Ineffective 16
All Content Marketers
Plan on Spending
More Next Year
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slide 37: • CMO Gas Station Example
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Create Your Mission
Statement:
- Defined Audience
- Deliver
- Outcome
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