360 Degree Digital Marketing Strategy - EBriks Infotech

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360 Degree Digital Marketing Strategy - EBriks Infotech

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Developing a 360° Digital Strategy:

Developing a 360° Digital Strategy

About Me:

About Me

Inconvenient Truths:

Inconvenient Truths

It is no longer acceptable for a brand to wait for the audience to visit :

It is no longer acceptable for a brand to wait for the audience to visit

Brands must actively communicate to prosper :

Brands must actively communicate to prosper

Positive engagement snowballs, arrogance creates stagnancy :

Positive engagement snowballs, arrogance creates stagnancy

Lazy marketing… …Ain’t nobody got time for that!:

Lazy marketing… … Ain’t nobody got time for that!

What is strategy?:

What is strategy ?

Strategy is a plan for obtaining a goal based on the information at hand :

Strategy is a plan for obtaining a goal based on the information at hand

Goals need to be S.M.A.R.T.:

Goals need to be S.M.A.R.T.

Strategy is a plan for obtaining a goal based on the information at hand :

Strategy is a plan for obtaining a goal based on the information at hand

Information at hand are the pieces of information related to the goal that help inform the strategy:

Information at hand are the pieces of information related to the goal that help inform the strategy

Information is gained by:

Information is gained by

For Example…:

For Example…

Sample Strategy:

Sample Strategy

Four Core Stages to Building And Running A Digital Strategy:

Four Core Stages to Building And Running A Digital Strategy

Planning:

Planning

Creation:

Creation

Actualisation:

Actualisation

Evaluation:

Evaluation

Digital strategy means something that will change my bottom line in 3-6 months. Shiv Singh, PepsiCo:

Digital strategy means something that will change my bottom line in 3-6 months . Shiv Singh, PepsiCo

This is Social Media:

This is Social Media

Content Calendar:

Content Calendar

Cloud Computing:

Cloud Computing

Project Management Suite:

Project Management Suite

Inventory:

Inventory

Playbook:

Playbook

Channel Mix:

Channel Mix

Social Policy:

Social Policy

Stay Abreast of Industry Trends:

Stay Abreast of Industry Trends

Measuring Social Media:

Measuring Social Media

Review:

Review No excuse for not developing digital strategy Strategy: A plan for obtaining a goal based on the information at hand 4 core stages to building strategy: 1) Evaluation 2) Planning 3) Actualisation 4) Creation Digital strategy essentials: Content calendar, cloud computing, project management suite, inventory, playbook, channel mix, social policy, education

Next Steps:

Next Steps

1) Build An Ark:

1) Build An Ark

2) Listen & Compare:

2) Listen & Compare

3) What’s The Point:

3) What’s The Point

4) Select Success Metrics:

4) Select Success Metrics

5) Analyze Your Audiences:

5) Analyze Your Audiences

6) How Will You Be Human?:

6) How Will You Be Human?

7) What’s Your One Thing?:

7) What’s Your One Thing?

8) Create A Channel Plan:

8) Create A Channel Plan

Some Trends:

Some Trends

Mobile Usage Increases:

Mobile Usage Increases

Big Data Becomes Easier To Manage:

Big Data Becomes Easier To Manage

Social Media Personalizes Your Feeds:

Social Media Personalizes Your Feeds

Personalization Becomes A Marketing Priority:

Personalization Becomes A Marketing Priority

Google+ Also Becomes A Priority:

Google+ Also Becomes A Priority

Can’t Ignore International And Niche Networks:

Can’t Ignore International And Niche Networks

Visual Marketing Grows:

Visual Marketing Grows

Real Time Marketing Over Campaigns:

Real Time Marketing Over Campaigns

Marketers Consolidate Their Mix:

Marketers Consolidate Their Mix

Show Me The ROI:

Show Me The ROI

Content Marketing Remains The Focus:

Content Marketing Remains The Focus

Look Out For Google Glass:

Look Out For Google Glass

Simple Immediate Social Integrated Personalized:

Simple Immediate Social Integrated Personalized

Review:

Review Next steps: 1) Build an ark 2) Listen & compare 3) What’s the point 4) Measure success metrics 5) Analyze your audiences 6) How will you be human? 7) What’s your one thing 8) Create a channel plan Future of digital: Simple, immediate, social, integrated, personalized

In conclusion, when it comes to digital strategy, employ the boldness and improvisation of Gandalf. But temper that with the meticulousness and caution of…:

In conclusion, when it comes to digital strategy, employ the boldness and improvisation of Gandalf. But temper that with the meticulousness and caution of…

Thank You!:

Thank You ! @ HamzaK

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