Fundamentals of Great SEO - EBriks Infotech

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Fundamentals of Great SEO - EBriks Infotech

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The Fundamentals of Great SEO A guide on how to increase rankings & traffic from search engines

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SEO? Bah, Humbug 

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The Use of Search Engines

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Growth of Google Queries Currently, there are more than 3 billion searches/day on Google

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Value of Search Engine Traffic

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Yes, You Can Compete with the Big Guys

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Good SEO is Easier than It Looks

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You Have to Get These Right

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Before You Get These Right

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Making Your Site SEO-Friendly

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Using Wordpress ? You’re 80% of the Way There “( Wordpress ) is a fantastic piece of software, it makes your site easily crawlable by search engines, solves some 80-90% of mechanics of SEO and is the first big step anyone can take towards creating a popular online business.”

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If You Use Wordpress , Read This

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Other SEO-Friendly Platforms Include:

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These Are Less Ideal for SEO

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Tools to Help with Accessibility

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Tools to Help with Accessibility

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RSS: Essential for Bloggers (and anyone producing regular content)

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XML Sitemaps – Recommend, But Not Always a Must I wouldn’t go so far as to say I recommend against it, just that for many, relatively basic sites and blogs, you don’t need to worry about submitting these (unless you use video, in which case there’s some cool options; we’ll chat about that later in the deck)

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Keyword Research

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A Simple Process for Choosing Good Keywords High Volume (many searches/month) Low Competition (weak sites/pages in the top 10) High Value (large % of visitors convert) Ideal Keywords!

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AdWords : The Best Choice (Most of the Time)

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Use Exact Match! Be Careful About Phrase + Broad Note the much higher numbers!

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Google Insights: Interesting Trend Data

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Analyzing the Top 10 to Determine Difficulty Strong, popular sites w/ targeted titles + content

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Analyzing the Top 10 to Determine Difficulty Weaker, lesser known sites and non-targeted titles

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Keyword Difficulty Tool

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Value of Visits? Use Analytics Data Good proxies for the value of traffic from these sources

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A Simple Process for Choosing Good Keywords High Volume (many searches/month) Low Competition (weak sites/pages in the top 10) High Value (large % of visitors convert) Google AdWords Gut Feel (or KW Difficulty Tool) Gut Feel (or Analytics Data)

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How Great Writing and Great SEO Go Hand-in-Hand

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High Volume Keywords = Content People Want

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Not Everything Needs to Be Keyword-Targeted

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The Better Your Content, The Better Your SEO

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Great Content + SEO + Social Really Works. Great Content + SEO Friendly + Social Sharing + Link Building = Higher Rankings More Readers More Followers More Influence = Virtuous Cycle of Inbound Marketing!

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Link Building

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Why Links Matter to Search Engines What You Say About Yourself. What Others Say About You. <

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What Matters in a Link? Editorially given From a trusted source Uses descriptive anchor text Points to the right page

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What Matters in a Link? <p><a href = http://www.seomoz.org rel =“ nofollow ”> SEOmoz’s Website </a> is a good resource for those seeking to learn more about search engine optimization. </p> Anchor text (tells the engine what this link is about) URL (the link target) Surrounding Text (may provide context on the link’s relevance) Rel =“ Nofollow ” (a tag that indicates search engines shouldn’t trust/count this link)

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Manual Link Building

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Link Building through Outreach + Networking

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“Natural” Link Building Many of these blogs will use the badge and link to the list, because it makes them look good!

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Link Building & Social Sharing Resources Beginner’s Guide: Chapter 7 – Growing Links & Popularity Link Building Blog Posts on SEOmoz Webinar on Link Building Strategies 101 Ways to Build Links from SEOBook Link Building Presentations on Slideshare The Science of Retweets from Dan Zarrella

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Social Media & SEO

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How Social Media Helps SEO Directly

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Indirect Impacts of Social on SEO All these shares lead to visits, which may lead to links, comments and positive user/usage signals

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Twitter & Google

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Result #42 Google UK

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Result #13 Google US

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Facebook Correlation of Social Media-Based Factors (data via Topsy API & Google Buzz API) Amazing: Facebook Shares is our single highest correlated metric with higher Google rankings.

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Facebook and Bing

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Google+

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Google+ Anyone logged-in to any Google service will see results like these. Time to get on G+!

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LinkedIn

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Other Networks to Consider 10mm 14mm Millions 14mm 6.5mm 2.5mm 500mm 1.5mm

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A Few Specific SEO Questions

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What Was Panda? Do I Need to Worry About It?

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Should I Worry About Spam Comments?

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Are Scraper Sites a Danger to My SEO? Via Google’s Head of Webspam

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Can Links from Low Quality Sites Hurt Me? http://www.seomoz.org/blog/what-if-my-competitors-point-spammy-links-to-my-site

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What About Image Search SEO?

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What About Local/Maps SEO? Normal Algorithm Maps Algorithm

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What About Recipe Search?

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Really?

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How Do I Get These Cool Results!? That’s my face!

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What About Those Awesome Video Results?! These are great for driving clicks

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Want to Dive Deeper on SEO? I Recommend:

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Just For Fun: Some of My Favorite Google Suggestions & Results!

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Rand Fishkin, SEOmoz | March 2012 Thank You!

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