Coffeeway - The Coffeeway Stores

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The Coffeeway stores

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The Coffeeway stores The success story of Coffeeway stores begins in 1994 when the first store opened in Kolonaki, Athens: a modern and elegant store, the first to offer a big variety of all types of coffees. Coffeeway stores revolutionalized the Greek retail coffee market and set the trend for what would later be called “specialty coffee shop”. Coffeeway stores, apart from all types of coffees, also offer a big selection of tea from all over the world, chocolate drinks as well as chocolates, home-made cookies, confectionaries, honey, etc. One can also find a big variety of products used for the preparation, storage and consumption of coffee and tea.

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Coffeeway

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RISING STAR 2002 Honorary Awards In 2002, Coffee Connection S.A. was awarded by the Greek Trade Federation, the Greek Retail Enterprise Association and the “Retail Business” magazine, the «Rising Star 2002» award, for being the most innovative and promising Greek company of the year.

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Coffeeway: Superbrand 2005 “Superbrands” is the new independent organization that identifies and pays tribute to leading brands all over the world. This important award verifies the fact that Coffeeway is classified among the most acknowledged, highly recognizable, widely appreciated, leading brands in consumers’ perception, and pays tribute to the pioneering effort of a Greek company in the field of coffee. Superbrands programmes, originated in the U.K. almost ten yearsa ago, now operate in over 50 countries, including all the key global markets. Superbands was launched in Greece for the first time in 2005. In an abundance of domestic and world famous brands (2.000 brands initially considered, from 39 categories), “Coffeeway” was voted by consumers and the independent Superbands Council as the Greek Superbrand in the category “Food Chains and Retail Chains of Food – Confectionaries – Coffee”.

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COFFEE CONNECTION a 2006 Europe's 500 WINNER Outstanding employment growth earns Coffee Connection the 306 th place on 2006 Europe’s Listing Coffee Connection has been listed No. 306 among the fastest growing European companies included in the 2006 Europe's 500 Listing, the annual ranking of high growth, job-creating companies published by Europe's 500 – Entrepreneurs for Growth. For the period 2002 – 2005Coffee Connection managed to sustain growth, boosting employment at an impressive rate of 76%, and turnover at the outstanding rate of 59.4%. This distinction places Coffee Connection 13 th Greek faster growing company among the 19 included in Europe's 500 Listing . It has to be mentioned that in its business sector Coffee Connection was declared the first and only Greek company, and the sixth in the general ranking across Europe. Europe's 500 was first published in 1996 and has been published on an annual basis ever since. During this time, more than 4.000 of Europe’s high growth companies have received the accolade of being one of Europe's 500 champions of growth. The Listing is intended to focus attention on entrepreneurial achievement and fast-growth European companies.

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Coffee Connection has been assigned a high Credit Rating by Icap and, consequently, has been certified as one of the “ STRONGEST COMPANIES IN GREECE”. This important acknowledgement verifies Coffee Connection’s creditworthiness and links the company to the most powerful enterprises in Greece, ready to face the challenges of our times. The «Strongest Companies in Greece” is a community of enterprises that are ranked at the highest Credit Ratings of Ιcap Group. Icap Group is recognized by the Bank of Greece as an External Credit Assessment Institution and by the European Central Bank as an Accepted Rating Tool Source. Only one in ten companies in Greece meet the required criteria to be included in the community of “ Strongest Companies”. Therefore, membership to the community is quite exclusive and its members are indeed the most creditworthy companies in Greece. STRONGEST COMPANIES IN GREECE 2010

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Exclusive Collaborations  JURA Exclusive importer and distributor for Greece, as well as after-sale services of Swiss espresso machines Jura.  JAMAICA BLUE MOUNTAIN Coffee Connection S.A. has been certified by the producers of Jamaica Blue Mountain coffee as the exclusive importer and distributor for Greece of this excellent coffee.  ASCASO Importation and distribution of espresso machines.  LA PAVONI Exclusive importation and distribution of espresso machines.

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Collaboration with well known brands  MASTIHASHOP CORNERS Exclusive collaboration and creation of Mastihashop corner in Coffeeway stores. Production of flavored filter coffee based on natural masticha oil from the island of Chios. Sales of selected masticha products. Exclusive  LAVAZZA sale of freshly ground Lavazza espresso coffee .  ILLY Exclusive sale of freshly ground Illy espresso coffee.  MAURO Sale of freshly ground Mauro espresso coffee , and also in pods & capsules.  PORTIOLI Sale of freshly ground Portioli espresso coffee, and also in pods & capsules.  IPANEMA Sale of freshly ground Ipanema espresso coffee, and also in pods.  BIALETTI Sale of “Bialetti” espresso machines & stove top espresso makers.  DUNOON Importation and distribution of “Dunoon” mugs and cups.  CHURCHILL Importation and distribution of “Churchill” mugs and cups.  WHATEVER IT TAKES Importation and distribution of “Whatever It Takes” mugs and cups, for charity purposes.  WÖLLENHAUPT Importation and distribution of many varieties of bulk tea, and tea accessories.

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A new activity that started recently in Coffeeway stores and has been successfully adopted, has to do with the preparation and serving of coffee and other beverages to take away. This new activity takes place in a specially formed area within the stores, which is absolutely harmonized with the characteristic feeling of the Coffeeway atmosphere and the identity codes of the brand. This way, our customers have now the potential to choose among the great variety of coffee and other beverages, and to enjoy their favorite drink, which is ground and prepared just in front of them with the most contemporary equipment and with the knowledge and expertise that the coffee experts pour into their cups.

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Take Away your Coffeeway

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• • • • • • • • 3 freshly ground espresso blends offered also in pods 6 flavored espresso coffees Varieties of geographical origin in pods Illy: freshly ground, decaffeinated & in pods Lavazza: freshly ground & in pods Portioli: freshly ground & in pods Mauro: freshly ground & in pods and capsules Ipanema: freshly ground & in pods Products The Coffeeway Stores offer their customers the best coffees & beverages, and anything else they need to enjoy them!  FILTER COFFEE • 25 flavored filter coffees & 4 flavored filter iced coffees • 10 blends • 8 varieties of geographical origin & 6 extremely rare varieties “Exotic Selection”  ESPRESSO

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 GREEK COFFEE • 2 blends • Packed “Filios” classic & dark roast & decaffeinated  INSTANT • Coffeeway freshly ground • Jacobs freshly ground • 6 flavored  SMOOTHIES • Instant coffee – chocolate beverages • Instant chocolate beverages & without sugar  TEA • Great variety in green tea, classic & flavored black tea, roibos and tea beverages  CHOCOLATE • Great variety σε classic & flavored chocolate beverages, and cocoa Products (cont.)

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In order for our customer to enjoy their favorite coffees and other beverages, the Coffeeway stores offer unique chocolate delicacies, delicious cookies, excellent sweets and many other exceptional proposals. In the Coffeeway stores you will find the best and most specialized products for the correct preparation, storage and serving of coffee: electric espresso machines, stove top espresso makers, filter coffee machines, French-press coffee makers, coffee-pots, storage boxes, grinders, trays, thermos jugs, teapots, unique cup collections for Greek , espresso και cappuccino coffees, mugs, and glasses with very special designs and colors. Products (cont.)

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Geographical coverage exceeding 75% of Greece The network of stores is developing both through corporate and franchise stores The Coffeeway Stores The biggest retail chain of specialty coffee shops in Greece 50 stores in total 49 in Greece & 1 in Cyprus Athens (31 stores)  Veria  Thessaloniki (2 stores)  Ioannina (2 stores)  Kalamata  Katerini  Corfu  Corith  Heraklion-Crete  Chania-Crete  Mitilini  Xanthi  Orestiada  Paros  Syros  Trikala  Chios Cyprus  Nicosia

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And the story goes on... The opening of the first Coffeeway specialty shop by Coffee Connection S.A. back in 1994, marked a “revolution” in the Greek coffee market! The gradual development of the company’s retail network all over the country, contributed substantially to the formation of new trends regarding overall coffee consumption in Greece. Since its foundation, Coffee Connection –based on its innovative spirit, its pioneering ideas and its efficient operation and structure- has managed to perform a series of successful moves that have resulted in its rapid growth. Coffee Connection Group of Companies constitutes today an undisputable leading player in the Greek coffee market. Coffee Connection’s primary goals for the immediate future are the further development of its coffee shops retail networks in Greece and abroad. ...and on!