Pink Woman fashion franchise concept

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Pink Woman fast fashion franchise concept

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We are a vertically integrated clothing manufacturer, wholesaler & international retailer, promoting fashion consumption as something fast & affordable at low prices Assessed by ICAP Group as one of the Strongest Companies in Greece

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Assessed by ICAP Group as one of the Strongest Companies in Greece We have an in-house design team based in Kavala , Greece & a tightly controlled distribution network. Our company can take a design from drawing board to store shelf in just 40 days.

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Assessed by ICAP Group as one of the Strongest Companies in Greece We are able to: to react rapidly and deliver ‘on-trend’ items to make consumers engage in more cycles in any time period to improve consumer's garment choices & product availability

The company: 

The company …founded in Greece at 2004

The company: 

The company …achieved success as a wholesale brand

The company: 

The company …moved into retail operations

The company: 

The company … 2010: awarded as the fastest growing company in

Today…: 

Today… “Pink Woman is the new, quick-reactive, well-positioned brand.”

Our Philosophy: 

Our Philosophy Pink Woman is the young fast fashion concept, created to fill a gap in this market sector.

Our Philosophy: 

Our Philosophy It was created to satisfy those always seeking for something new & cool, a way to defy the improbable.

Our Philosophy: 

Our Philosophy We like to see ourselves as an emerging new rising star in the fast fashion sector, offering affordable prices for all customers. This is the underlying spirit and idea of every Pink Woman collection, NOT restricted by any kind of stereotypes, following NO preconceived ideas.

Our Values: 

Our Values We make all our decisions based on business ethics

Our Values: 

Our Values We create & maintain at all times a pleasant & fair atmosphere among our employees

Our Values: 

Our Values We respect the environment

In a glance…: 

In a glance… Country of Origin : Greece Date established: 2004 Franchising since: 2007 Type of company: S.A. Company owned units: 1 Franchise units: 45 Soft shops/corners: 300 Mall Presence: Y ES  5 Company owned network: 16% Franchised Network: 84% Company Owned Premises : 4000 sqm Currently operating in: Greece, Albania, Bulgaria, Hungary, Russia, Cyprus & UK : in central high-end locations, high volume street markets & shopping malls. Expansion: worldwide

Our Success translated in Numbers: 

Our Success translated in Numbers Company Network Turnover 2010-11: 17.000.000 € Projected Network Turnover 2011-12: 19.000.000 € Projected Increase: 11,75% Retail Network Turnover 2010-11 : 9.500.000 € 2011-12: 14.000.000 € Projected Increase: 47,3 % Wholesales Network Turnover 2010-11 : 7.500.000 € 2011-12: 5.000.000 € Projected Decrease: -33,3% Average Net Turnover per shop: 300.000-2.000.000 € Average shop size: 75-180 sq.m . (750-1800 sq.ft ) Total sales area: ~5000 sq.m . (~50000 sq.ft ) Average Network Turnover/ sq.m .: 4000 €/ sq.m . - 11.110 €/ sq.m .

Pink Woman’s Clothes: 

Pink Woman’s Clothes Each garment has its own story and its own genesis; it stands among the others by contrast rather than similarity Total Number of sold products: Projected Pieces / Season 2010-11 Spring/Summer 1.350.000 Fall/Winter 950.000 TOTAL 2.300.000 Projected Pieces / Season 2011-12 Spring/Summer 1.450.000 Fall/Winter 1.050.000 Total 2.500.000 We always look for the best quality in fabrics, by cooperating with more than 120 suppliers.

Product Characteristics : 

Product Characteristics N ο of Cycles per Year: 5-Spring/Summer and 4-Fall/Winter PRODUCT CATEGORIES SPRING/SUMMER FALL/WINTER PROD.MIX AVER Α GE PRICE COLLECTION / SEASON PROD.MIX AVERAGE PRICE COLLECTION / SEASON BLOUSES 37% 11,99 € 1st Cycle 35% 16,99 € 1st Cycle SHIRTS 6% 17,99 € 2nd Cycle 6% 21,99 € 2nd Cycle TROUSERS 8% 22,99 € 3rd Cycle 16% 24,99 € 3rd Cycle SHORTS 12% 19,99 € 4th Cycle 4 th Cycle COATS 6% 25,99 € N.C 15% 32,99 € DRESSES 15% 22,99 € 7% 24,99 € SKIRTS 4% 20,99 € 5% 17,99 € SHOES 7% 22,99 € 8% 36,99 € ACCESSORIES 5% 9,99 € 8% 9,99 € TOTAL 100% 16,99 € 5 100% 20,99 € 4

Product Mix: 

Product Mix

Product Mix: 

Product Mix

Our customer is…: 

Our customer is…

… and she buys:: 

… and she buys: Average footfall per week: 9,545 visitors

… and she spends:: 

… and she spends:

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The shop concept… The spirit of Pink

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seasonal look books and catalogues …

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…advertisements in major magazines…

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…advertisements in major magazines…

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…advertisements in major magazines…

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…advertisements in major magazines…

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Through our Loyalty Program, we offer: special discounts, special offers, birthday presents, new arrivals announcements, exclusive shopping zone hours…

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We lead our customers to buy from us once and twice and again and again… …using our shopping bags to carry us around and around and everywhere…

Thank you for your Attention!: 

Thank you for your Attention! Contact Information: Patronidis Panos So Easyfranchise 108 Kountouriotou Str, 185 32, Piraeus Tel: 0030 210 4225424, Fax: 0030 210 4128382 E-Mail : sales@easyfranchise.gr Drivala Themida So Easyfranchise 108 Kountouriotou Str, 185 32, Piraeus Tel: 0030 210 4225424, Fax: 0030 210 4128382 Mobile: 0030 6970964702 E-Mail: international@easyfranchise.gr Web: www.easyfranchise.gr