FRAGOS - Marasil - PRESENTATION - 2011

FRAGOS S.A. : 

FRAGOS S.A.

Our Company : 

For more than 23 years, their smile has been for us a source of inspiration and creation. For more than two decades now, we have been at the center of children’s fashion. Fragos S.A. was founded in 1987 and has since then been active and successful in the field of children’s wear design, manufacture and retail operations. Today, the heart of our company along with the heart of children’s fashion, beat in a privately owned building at 423 Vouliagmeni Avenue in downtown Athens, Greece where our Head Offices are housed. Our Company

Key facts : 

3 Key facts

Company Growth : 

4 An exceptional Growth with Leading Brands & Strong Distribution Company Growth

Organization : 

5 Organization CLEAR ROLES IN EACH DEPARTMENT International Market Expansion

Leading Brands : 

Leading Brands

Slide 7: 

We design, produce and distribute the crème de la crème of valued children’s fashion clothes, and other children’s apparel products for the modern customer who has demands on quality and style, putting children in the role of the everyday protagonist. This protagonist is our favorite client, the one we love, the one we serve, the one who is destined to become a leader, the one who reflects our own passion and our own lifestyle. We consider children’s fashion an expression. Fashion trends, are applied to the stylistic needs of the contemporary child with the strictest quality specifications. From the style, to the cut, the fabrics, the stitching and the accessories, they are all worked and reworked to their minutest details. Our Product Mix

A Consumer Based Strategy : 

8 Our Objective Our means A Consumer Based Strategy

Our Strategy : 

9 Our Strategy

Our Network (retail & wholesale) : 

10 Our Network (retail & wholesale)

Our own Retail Shop : 

Our own Retail Shop Our Franchising strategy worldwide provides the “Franchising" rights to a Local Investor establishing a pilot store and then expands network in his/her market acting as the exclusive “Master” Franchisee. Start with 1-2 pilot Retail Shops. “Sole Franchisee” are also welcome. Requirements for Shop opening:-store space of min 100 sq.m.-in high traffic area-vitrine length of 8 meters-no entry feesIt is estimated that a Marasil Retail Store at 130 sq.m. achieves an annual sales turnover of 680,000 USD.

Wholesale Distribution : 

Wholesale Distribution

Above the Line Communication : 

13 Full Colored Pages, Product Presentations inWomen Magazines and Special Editions for the Child Above the Line Communication

Above the Line Communication : 

14 Full Colored & Black and White Pages, Product Presentations inWomen Magazines and Special Editions for the Child Above the Line Communication

Promotional Material : 

15 Promotional Material for our Retail Shops (catalogues – banners – stands –bags) Promotional Material

Promotional Material : 

16 Promotional Material for our Retail Shops (catalogues – banners – stands – bags) Promotional Material

Efficient Marketing System : 

Efficient Marketing System Back to School Campaign Direct Marketing Techniques Christmas Event

Efficient Marketing System : 

Efficient Marketing System Promotional Campaigns - Incentives Direct Marketing Techniques Easter Event

Special Promo Campaigns : 

Special Promo Campaigns Recycling Activities with special promotional & gift materials! Advertising Campaign oriented to the recycling procedures we all have to do!

Slide 20: 

We strongly believe and support int’l business partnerships in a win-to-win business relationship! …caring for a better world for kids. Fragos s.a. www.marasil.gr / www.mandarino.gr www.marasil.gr FRAGOS S.A., 423 Vouliagmenis Avenue, Helioupolis – Athens,163.46 GREECE , T. (+30) 210 9971000, mailbox@mandarino.gr