FUNKY BUDDHA PROFILE

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Young, obsessed with all things surrounding us, street culture, music, art, fashion, travelling, clothes and of course feeling and looking good. This is a pretty good synopsis of the mindset and priorities of the founders of FUNKY BUDDHA®back in the day.

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The Funky Buddha brand was founded in 2003 through the passion and intuition of a team of hit. In just a few short years and with the Greece. value. brand’s symbol and an inspiration for what has to Germany through individual retails who saw the ones personality and make you feel at ease. Young, obsessed with all things surrounding us, street culture, music, art, fashion, travelling, clothes and of course feeling and looking good. This is a pretty good synopsis of the mindset and priorities of the founders of FUNKY BUDDHA ® back in the day. The brand was launched during summer 2003 and its tees and cargo shorts became directly a three friends and young entrepreneurs from collection becoming richer and more complete the commercial success of the Greek company A trip to Katmandu, hub of Nepal's traditional took off. culture and arts, its striking mountain view and its ambiance of spirituality, combined with the Funky Buddha has become in a short period of vibrant attitude of the founders made the idea time the cult brand for those who love to wear very simple. To pool their aspirations, skills clothes inspired by values such as freedom, and values and focus them on the research respect for the individual and respect for the and realization of a brand that embraces the environment. feel good factor as its unique and distinctive It currently opened its first own shop and holds more than 300 points of sale in the Greek A gold laughing Funky Buddha became the market. In 2010 the brand was also distributed Spain, Belgium, the Netherlands and become a highly successful idea: to make great garments that suit every individual, reflect potential at their first international meeting with the brand at CPD Signatures fair in Dusseldorf. Every season Funky Buddha creates a wardrobe brimming with ideas, in tune with the latest trends and inspired by its values. Its products are of high quality, rich in detail, uplifting in attitude but also affordable . It has created a hype in outerwear such as Polo's, jersey’s, shorts, fleece, jackets and pulls and recently it has launched its jeans series fully tuned with the overall Funky looks Conceded for a Young, dynamic man, it targets people who care about details and quality, who love vintage and always want to look good while remaining themselves. Simply FUNKY! The Funky Buddha Team 2

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 Young, cutting-edge brand with loyal, rapidly expanding customer base  Over 300 points of sale in Europe  Wholesale sales of 6 million € in 2010, and a y2y increase of more than 10% over the last 5 years  New points of sale in 4 European markets in 2011  High-quality, fashionable, casual apparel with broad potential appeal  Target market: young metropolitan adults (20-32) in major urban markets with disposable income  Demonstrated proof of concept locally with successful retail sales  Under-penetrated European market- immediate term goal of distributing the brand in 2 new markets each year.  Long-term goal: to become a well established brand worldwide- amongst the first names that consumers think of for casual, vintage menswear for t-shirts, polo’s, sweatshirts, jeans, etc. 3

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  Polo Shirts (WP: 8-13€ RRP: 24-39 €)  T-shirts, jerseys (WP: 5-7 € RRP: 15-25 €)  Jackets (WP: 18-25 € RRP: 59-79 €)  Cargo shorts (WP:12-18 € RRP: 35-49 €)  Shirts (WP:12-18 € RRP: 35-49 €)  Pants (WP:15-22 € RRP: 59-79 €)   Jackets (WP: 25-39 € RRP: 69-99 €)  T-shirts, jerseys (WP: 7-9 € RRP: 19-29 €)  Sweatshirts (WP: 13-20 € RRP: 39-59 €)  Pants (WP: 15-25 € RRP: 45-75 €)  Shirts (WP:15-20 € RRP: 45-65 €)  Knitwear (WP:10-20 € RRP: 35-65 €)  Jeanswear (WP: 20-25 € RRP: 59-79 €) 4 WP : wholesale price RRP : recommended retail price

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• Fred Mello • Bench Buddha 5 40 30 20 10 0 Fashionable Casual Street wear Tommy NZA Hilfiger Bench Supreme being Gio Goi Age 50 Scotch & Soda No Excess Fred Funky Mello Street wear Fashionable High Price Low Price • • Tommy Hilfiger • NZA • Scotch & Soda • No Excess • Gio Goi • Blend Funky Buddha

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 New apparel categories introduced: jeans and shirts collection introduced in Winter 2010 with wide customer acceptance  New Brand launch in the European market and repositioning of the brand to more upscale retailers in the Greek market  30 new points of sale in Greece  19 new points of sale in Europe (Netherlands, Belgium, Spain, Germany, Cyprus)  New agent in Netherlands and Belgium  First FUNKY BUDDHA store opening in Larissa city.  In-house product design and development and logistics operations  Own buying houses and management facilities in both China and Bangladesh for adequate sourcing and quality control  Significantly upgraded management tools for design and product development  Lead time decrease through introduction of CAD and the support of EDI.  New integrated PDM system that allows quick response to market trends  Strong comparable sales results: 15% in 2010 on top of 12% in 2009 New product lines, new markets and accelerated expansion with significant investments in infrastructure and systems 6

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 Grow wholesale customer base  Under penetrated existing urban markets in Europe and internationally  Find agents in new markets  Grow store base  2 new store openings in Athens  Opportunities in retail investment due to crisis in real estate market.  Franchise the Funky Buddha retail concept in the Greek market  Improve production efficiency with better supply chain management and materials resource planning with ERP  Add missing categories and provide customer with more complete product assortment (accessories and more bottoms)  Complete implementation of Hyperion Financial Management modules for  financial consolidation & reporting  planning & budgeting  improve execution through key management hires and growing the organization  Expand brand awareness with new campaign and reach beyond initial base of young urban adults 7

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. .. . . . . . . . . . . . Europe Greece Athens Thessaloniki Lamia Larissa Patra Ioannina Leivadia Volos Aigion Elassona Katerini Trikala Kavala Kastoria Grevena Kilkis Drama Xanthi Florina Veroia Gianitsa Ptolemais Sparti Tripolis Argos Nafplion Igoumenitsa Halkis Kozani Rhodes Mykonos Crete Corfu Belgium Hasselt (2) Germany Nicosia (2) Latsia Limassol (3) Spain Girona Ibiza Tenerife Gran Canaria Cadiz Köln (2) Düsseldorf (2) Cyprus Netherlands Maastricht (1)

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 Attractive, underserved market segment with large potential  Unique brand concept with growing, global appeal  Strong product design and development team and total production control management  Investments in infrastructure in 2010 provide strong foundation for future growth  Perfect quality-design-price ratio as sustainable competitive advantage  Well positioned for consumer economic environment in 2010, and beyond 9

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