WEEK 6 - mini-lecture 11a (part 1 of eleventh lecture)

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WEEK 6 – mini-lecture 11 (to listen to the audio, play as a “slideshow” with the volume raised):

WEEK 6 – mini-lecture 11 (to listen to the audio, play as a “slideshow” with the volume raised) m ini-lecture 11A (part 1 of the eleventh mini-lecture)

topics addressed in this lecture:

t opics addressed in this lecture b randing and identity (of cable channels and of viewers) t he politics of (televisual) representation Masculinity and femininity Sexuality Race and ethnicity

topics addressed in this lecture:

t opics addressed in this lecture b randing and identity (of cable channels and of viewers) t he politics of (televisual) representation Masculinity and femininity Sexuality Race and ethnicity

PowerPoint Presentation:

FX has branded itself and its programs as being pitched at male audiences (creating a masculinist universe) Lifetime launched February 1, 1984 A niche channel that targets female audiences

PowerPoint Presentation:

Lifetime launched February 1, 1984 A niche channel that targets female audiences Original programming Off-network syndication Army Wives Drop Dead Diva America's Most Wanted America's Supernanny Coming Home Dance Moms Project Runway Starving Secrets 7 Days of Sex Desperate Housewives Grey's Anatomy How I Met Your Mother Medium The Nanny New Adventures of Old Christine Reba Wife Swap Will & Grace

PowerPoint Presentation:

Lifetime launched February 1, 1984 A niche channel that targets female audiences Lifetime’s chief competitors?

PowerPoint Presentation:

Lifetime launched February 1, 1984 A niche channel that targets female audiences Often derided as “ The Estrogen channel ” and “ Wifetime ”

PowerPoint Presentation:

Lifetime launched February 1, 1984 A niche channel that targets female audiences Lifetime’s parent company? Hearst Corporation (42.5%) Disney-ABC Television Group (42.5%) NBC Universal (15%)

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Hearst Corporation (42.5%) Disney-ABC Television Group (42.5%) NBC Universal (15%) “A&E Television Networks” (AETN)

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“A&E Television Networks” (AETN) A&E The Biography Channel Crime & Investigation History H2 History en Español Lifetime Lifetime Movie Network Lifetime Real Women Military History Channel

PowerPoint Presentation:

“A&E Television Networks” (AETN) A&E The Biography Channel Crime & Investigation History H2 History en Español Lifetime Lifetime Movie Network Lifetime Real Women Military History Channel AETN’s “Foundational network” First launched on Feb. 1, 1984 A commercial counterpart to PBS

PowerPoint Presentation:

AETN’s “Foundational network” First launched on Feb. 1, 1984 A commercial counterpart to PBS

PowerPoint Presentation:

AETN’s “Foundational network” First launched on Feb. 1, 1984 A commercial counterpart to PBS

PowerPoint Presentation:

AETN’s “Foundational network” First launched on Feb. 1, 1984 A commercial counterpart to PBS

PowerPoint Presentation:

AETN’s “Foundational network” First launched on Feb. 1, 1984 A commercial counterpart to PBS

PowerPoint Presentation:

AETN’s “Foundational network” First launched on Feb. 1, 1984 A commercial counterpart to PBS

PowerPoint Presentation:

What are the cultural implications of that programming shift and rebranding strategy? What was A&E’s most popular program during the 1980s?

PowerPoint Presentation:

What was A&E’s most popular program during the 1980s?

PowerPoint Presentation:

Launched Jan. 1, 1999

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The channel’s new tagline: “ True Story ”

PowerPoint Presentation:

Like the Biography Channel, the History Channel has been criticized for its move away from serious subject matter toward sensationalistic topics Initially, after its 1995 launch, the History Channel was nicknamed what?

PowerPoint Presentation:

Like the Biography Channel, the History Channel has been criticized for its move away from serious subject matter toward sensationalistic topics Initially, after its 1995 launch, the History Channel was nicknamed what? “The Hitler Channel”

PowerPoint Presentation:

Like the Biography Channel, the History Channel has been criticized for its move away from serious subject matter toward sensationalistic topics Initially, after its 1995 launch, the History Channel was nicknamed what? “The Hitler Channel”

PowerPoint Presentation:

Like the Biography Channel, the History Channel has been criticized for its move away from serious subject matter toward sensationalistic topics Approximately $500,000 to produce an hour-long episode The final episode of Ice Road Truckers garnered 5 million viewers Criticisms leveled against the History Channel?

PowerPoint Presentation:

Criticisms leveled against the History Channel? The few “history” programs available on The History Channel “don’t really help us get a handle on our country’s past and what it tells us about where we’re heading today.”

PowerPoint Presentation:

Basic Cable’s “Big Three” Launched June 17, 1985

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Launched June 17, 1985 The channel “became the biggest buyer of nonfiction programming in America” Educational fundraiser John Hendricks “persuaded a number of broadcast and cable companies to put up the money with Group W providing satellite access” In 1988, the Discovery Channel created “the first branded stunt in cable that still runs today”

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In 1988, the Discovery Channel created “the first branded stunt in cable that still runs today”

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In 1988, the Discovery Channel created “the first branded stunt in cable that still runs today” An annual event (held each summer)

In 2005, the Discovery Channel co-produced an eleven-episode show that would become the most-watched cable program of all time (65 million viewers):

In 2005, the Discovery Channel co-produced an eleven-episode show that would become the most-watched cable program of all time (65 million viewers)

PowerPoint Presentation:

By the time of Planet Earth ’s debut, The Discovery Channel “had become the world’s most widely distributed television brand (with a reach of 400 million households)”

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By the time of Planet Earth ’s debut, The Discovery Channel “had become the world’s most widely distributed television brand (with a reach of 400 million households)” 1996 Acquired in 1997, sold in 2007

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1996 Acquired in 1997, sold in 2007 New “integrative” strategies and joint ventures 1996: Discovery Communications acquired 114 retail stores 1999: Partnered with the National Park system to make films

PowerPoint Presentation:

New “integrative” strategies and joint ventures 1996: Discovery Communications acquired 114 retail stores 1999: Partnered with the National Park system to make films 1999: Began the “Young Scientist Challenge” competition

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