augmented reality

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Augmented Reality:

Augmented Reality Amy Castro Cassie Dull Chris Parker Ryan Schulte Nick Tiliakos


Outline What is Augmented Reality (AR) Goal of AR Augmented Reality vs. Virtual Reality Components of AR and How it Works Examples of Past and Present Uses, by Industry The Future of Augmented Reality Questions

What is Augmented Reality (AR)?:

What is Augmented Reality (AR )? AR is a computer generated, interactive, three-dimensional environment in which a person is immersed AR is a field of computer research that combines the actual scene, viewed by the user, and a virtual scene, generated by the computer, that augments the scene with additional information

Augmented Reality Is::

Augmented Reality Is: I nteractive in real-time Registered in three dimensions Combines real and virtual world aspects Enhances one’s current perception of reality

Ultimate Goal of AR:

Ultimate Goal of AR Create a virtual environment that is interactive where a user cannot tell the difference between the real world and the virtual augmentation of it AR superimposes graphics, audio, and other sense enhancements from computer screens into real time environments Combines virtual reality and a users reality seamlessly together

Augmented vs. Virtual:

Augmented vs. Virtual Augmented Reality User maintains a sense or real presence in real world Systems augments the real world scene Virtual Reality Completely immersive environment Visual senses are under control of system

Components of AR:

Major components needed in order to make an augmented-reality system work : Display Enables user to view superimposed graphics and text created by the system Tracking System System pinpoints the user’s location in reference to their surroundings and additionally tracks the user’s head and eye movements Mobile Computing Power Requires a highly mobile computer which superimposes the graphics and text created by the system over what is appears in reality Components of AR

Components of AR:

AR merges the three components (display, tracking system & mobile power) into a highly portable unit Research in the fields of computer vision, computer graphics, and user interfaces are actively contributing to advances in augmented reality systems for use within multiple industries Components of AR

Past uses of Augmented Reality:

Sports Entertainment: Bengals-Ravens game on September 27, 1998 Gaming: 2001 first multi-user augmented reality system created Past uses of Augmented Reality (http ://

Industries with Augmented Reality :

Industries with Augmented Reality Military

Industries with Augmented Reality :

Industries with Augmented Reality Gaming – Advertising

Industries with Augmented Reality :

Industries with Augmented Reality Sports Entertainment

Industries with Augmented Reality :

Industries with Augmented Reality Retail

Industries with Augmented Reality :

Industries with Augmented Reality Architecture (

Slide 15:

Medical ( Industries with Augmented Reality

Slide 16:

Education Industries with Augmented Reality

Future Uses of Augmented Reality:

Future Uses of Augmented Reality It will ultimately become a part of everyday life: tour guides car windshields Task support/instruction manuals shopping construction and architecture AR enabled text and school books

Tour Guides:

Tour Guides Turn by turn or step by step directions can be visually represented- no more getting lost or wrong turns For historical sites, such as battlegrounds, video and text can be digitally overlaid on top of what the user is actually looking at- the ultimate tour guide . With Augmented reality lenses, tablet devices, or smart phones people will have access to places of interest flagged in front of them

Car Windshields:

Car Windshields N ext-generation heads-up display, transforming an ordinary windshield into a wealth of information on your dashboard Turn by turn directions with traffic information will overlay on top of the road in real time Road hazards can be displayed in advance and highlighted in real time allowing driver to alter course Fuel Economy MPH Speed Fuel Level

Task Support:

Augmented reality can assist in tasks such as maintenance, repair, or instruction Mechanic pictured receives 3D information on the engine he is servicing Useful for teaching/unsupervised tutorials Task Support

Instruction Manuals:

Augmented Reality aided surgical procedures Maintain a full view of a real time situation with superimposed virtual images layered in A nalyze and visualize an operation to intraoperatively adjust the procedure to tailor it to a patient’s specific needs Visualize deep structures and allow minimally invasive operations Instruction Manuals

Conclusion :

Conclusion Augmented Reality : No longer only a Sci-Fi technology Capabilities of AR are becoming increasingly apparent AR technology is quickly evolving/being implemented in many areas Education (ex: Learning New Language) Manufacturing (ex: Auto Industry) Entertainment (ex: Video Games) Every Day Life! (ex: Smart Phone Apps)

Conclusion :

Advertising/marketing medium for companies According to ABI (US Research Firm): Revenues from AR field expected to double annually AR estimated to be a $350,000,000 industry by 2014 Industries most widely using AR tech for advertising and marketing purposes today: Consumer Goods Electronics Film Conclusion

Conclusion :

By allowing users to enhance reality with digital information … …AR tech appears to be an emerging technology with the potential to revolutionize the way many things are done … …in business , and in life . Conclusion


Questions 1) TRUE OR FALSE?  Augmented reality is an interactive, computer generated environment where a person is immersed. A) True B) False ANSWER: A) TRUE 2) Which industry example(s) currently use augmented reality? A) Automotive B) Gaming C) Military D) Retail E) All of the above ANSWER: E) All of the above


Questions 3) TRUE OR FALSE?  Industries can use augmented reality technology for advertising and marketing for their product? A) True B) False ANSWER: A) True 4) TRUE OR FALSE?  A heads up display in a car windshield is an example of augmented reality? A) True B) False ANSWER: A) True


Questions 5 ) __________ is an example of a display technique for augmented reality? A) Head mount display B) Mouse C) Joystick controler D) Keyboard

Augmented Reality:

Augmented Reality Amy Castro Cassie Dull Chris Parker Ryan Schulte Nick Tiliakos

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