College Student Marketing

Slide 1: 

Using Stiel Direct to Gain Marketing Advantage in College Student Marketing COLLEGE STUDENT MARKETING

Situation Assessment : 

Situation Assessment Major credit card issuers face new challenges in college marketing Many states and colleges limiting or prohibiting on-campus solicitation of credit cards Increased competition and media clutter impair student awareness and response Students have become wary of traditional corporate advertising and media

A Proven Approach : 

A Proven Approach Nominal Incremental Investment Improved response Competitive differentiator Enhanced controls Proven success with leading youth marketers INTRODUCING THE ON-CAMPUS STUDENT AMBASSADOR PROGRAM

Your On-Campus Ambassador : 

Your On-Campus Ambassador On-Campus Student Ambassadors are trained and closely supervised as your on-campus card representatives and solicitors Providing reliable, consistent, identifiable marketing resource for clients Increased brand awareness, education, and new account sign-ups among students, faculty, administrators, staff, and alumni ON-CAMPUS STUDENT AMBASSADORS PROMOTE CARDS

Full Implementation Support : 

Full Implementation Support Student Ambassadors responsible for obtaining qualified new applicants, providing education, and represent client brand positively among students, faculty, staff, alumni, and community Student Ambassadors use attention-getting ice breakers at on-campus tabling programs, postering, sporting events, concerts, parties, etc. HOW THE ON-CAMPUS STUDENT AMBASSADOR PROGRAM WORKS

We Go the Extra Mile : 

We Go the Extra Mile On-Campus Student Ambassadors promote card brand, education, and sign-ups wherever they travel - on and off campus Card marketing 24 hours every day Positions your card as the leading-edge, collegiate, relevant, youth-oriented brand

Card Marketing Everyday : 

Card Marketing Everyday Daily marketing support to card marketing campaigns throughout semester Student Ambassadors provide full support at authorized on and off campus activities DAILY ON-CAMPUS STUDENT AMBASSADOR SUPPORT

ON-CAMPUS STUDENT AMBASSADORS PART OF THE COLLEGE COMMUNITY : 

ON-CAMPUS STUDENT AMBASSADORS PART OF THE COLLEGE COMMUNITY On-campus Student Ambassadors readily identifiable Provides clutter-buster branding and solicitations on campus throughout semester Ambassadors carefully recruited, trained, supervised Highly effective peer-to-peer communication Grassroots Marketing

Total Marketing Support : 

Total Marketing Support Tabling events On-Campus Off-Campus Special events such as sports and music Campus postering Branding Data gathering Cost effective ON-CAMPUS STUDENT AMBASSADORS PROVIDE FULL CARD MARKETING SUPPORT

Focused on Client Needs : 

Focused on Client Needs Student authentication and data security Daily application processing Premium and giveaway design, production, inventory, storage, and fulfillment Reporting, competitive monitoring ON-CAMPUS STUDENT AMBASSADOR SUPPORT TAILORED TO CLIENT REQUIREMENTS

National Market Support : 

National Market Support Now available for up-coming semester assignments Top College and University campuses across the USA Affinity card programs Traditional student card programs SUPPORTING MAJOR COLLEGE AND UNIVERSITY CAMPUSES ACROSS THE USA

College Card Summary : 

Ambassadors: Minimum Length of Program: Objective: Available Markets: Preferred Compensation: Typical Production Cost Per Qualified Application: One semester Commission plus production expenses $2,000 per campus production fee plus $15 per completed application Top Colleges and Universities across USA To maximize quality application credit card sign-ups among qualified students Active College Students Launch Date: Upcoming semester College Card Summary

We’re Ready! : 

We’re Ready! Dan Stiel Stiel Direct LLC PO Box 51084 Irvine, CA 92619 (949) 300-8325 www.stiel.net