Stielscore - Marketing Analytics and Modeling

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StielScore Case Study

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StielScore TM2 Stiel Direct LLC’s comprehensive response modeling toolset for customer and prospect marketing. Introduction Stiel Direct LLC (949) 300-8325

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StielScore TM2: Uses a multi functional platform that incorporates all available data sets. StielScore TM2 can score each individual prospect and/or customer's propensity for specific products, services and conditions. Provides the ability to score each individual customer and prospect. Designed for multiple products, opening new vistas for managing marketing programs across multiple programs. Gives a propensity profile across prospects, customers, and products. Enables clients to design Solicitation Programs to systematically target each product to the most responsive customers and prospects, while avoiding the unproductive audiences. Introduction Stiel Direct LLC (949) 300-8325

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Introduction Among the more obvious benefits StielScore TM2 delivers are: A comprehensive analysis of all products/services in relation to the customer and prospect portfolios. Control over which prospects receive which offers based on individual marketing profiles, rather than communication frequency calculations. The ability to cross-sell/up-sell beginning with the first point of customer contact for all products or services. Stiel Direct LLC (949) 300-8325

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Additional Benefits of StielScore TM2: Tailor marketing programs for each customer based on their overall Propensity Profile and Projected Value. Ability to recognize and respond to product configurations appealing to target segments of the Client’s customer base. This custom modeling capability can be built in as few as two weeks. The base model logic stabilizes as it incorporates all available data elements and can score new products, services or conditions in hours. Introduction Stiel Direct LLC (949) 300-8325

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Situation Overview A large Insurance Company held a finite audience and wanted to maximize its market share, while minimizing its noise to its customers and prospects. It also wanted to deliver a target marketing solution that could be integrated into its own systems and be revised as needed. Case Study Stiel Direct LLC (949) 300-8325

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Solution to Client Opportunity The Stiel Direct team developed a StielScore TM2 Modeling Platform Score Card for an Insurance Company to increase marketing effectiveness and efficiency Stiel Direct determined & analyzed the customer & product clusters for cross sell behavior and opportunities Stiel Direct scoring can be implemented in batch mode or in real time Stiel Direct models can be monitored & revised as required by market conditions Case Study Stiel Direct LLC (949) 300-8325

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Database Build Stiel Direct LLC (949) 300-8325

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Model Development Client supplies customer & prospect files with all available data Additional data appended if needed Results/ Analysis Marketing programs Multiple Scores StielScore TM2 Platform Customer Value Data Evaluation Product Clusters Build Universe Logic incorporating 200 plus binary variables StielScore TM2 Models the total universe to build Score Cards to targeted relevant products and services

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Customer Segmentation Equity Products Property Products Auto Credit Products StielScore TM2 Modeling Platform Life Ins Products StielScore TM2 is capable of calculating Probability Scores for all products and services. This provides powerful Decision Support Tools to determine acquisition, activation, usage, and retention strategies. Other applications include product development, creative, offers and customer value propositions. Stiel Direct LLC (949) 300-8325

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Customer Analysis Mapping of high scoring prospects provides decision support information for Media, Branch, Franchisee, or Dealer Placement. Stiel Direct LLC (949) 300-8325

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Segmentation Clusters can be created through Probability Scores. This is indispensable for determining high-priority customer and product segments based on response Stiel Direct LLC (949) 300-8325

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Telemarketing Application StielScore TM2 was implemented to determine the propensity for each prospect to purchase a third party offer via telemarketing. This model was designed to target only the most likely new customers. The model’s increased gross revenue as well as driving the net response. Gross Net Score Level* Response Response High Scores 4.26% 3.61% Mid Scores 3.02% 2.36% Low Scores 2.38% 1.87% *For readability at the telemarketer, scores were broken into three equal buckets Stiel Direct LLC (949) 300-8325

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Telemarketing Application Client Supplies Customer / Prospect Files Sample Scored File to Telemarketer StielScore TM2 Platform Build Initial Model/s Telemarketing is started to obtain approximately 1000 Responders Then e mailed to Stiel Direct Telemarketer Continues to Market Actual Market Responders Are Used to Check / Revise Model Remaining Marketing File is Scored and sent to Telemarketer within 48 hours Final Net Responders are sent to Stiel Direct to revise Production Model StielScore TM2 develops, builds, and revises Response Models in order to maximize the selling opportunities. Stiel Direct LLC (949) 300-8325

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Summary The StielScore TM2 program delivers comprehensive targeting capability and analysis of Customer and Prospect Portfolios. The Base Model can be developed in as few as 10 days. Production Scoring can be implemented immediately thereafter. StielScore TM2 decision support tools provide aggressive applications to determine marketing strategies and tactics Stiel Direct LLC (949) 300-8325

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Contact Daniel Stiel Stiel Direct LLC PO Box 51084 Irvine, CA 92619 (949) 300-8325 Stiel Direct LLC (949) 300-8325