Merchant Guide to Bank Card Processing

Merchant Guide to increasing Savings on Bank Card Processing :

Merchant Guide to increasing Savings on Bank Card Processing Pegasus Merchant Advisors 1201 Dove Street· Suite 550 Newport Beach, CA 92660 (949) 231-1723

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“Until now, merchants have had few options for a highly-skilled and experienced team of payments industry and retailing experts and thought-leaders focused on delivering independent advice, counsel, and solutions. Pegasus Merchant Advisors is committed to delivering the most beneficial result for the merchant – chosen from the payment industry’s best of class thinkers and providers.”

About Us :

About Us Pegasus Merchant Advisors (PMA) is a merchant-centric special purpose bankcard consultant and advisor dedicated to serving the needs of the merchant community. Merchant-centric advice, analysis, and recommendations Independent review and counsel that considers the best solutions for merchants as our guiding principal

We focus on helping merchants improve the payments experience :

We focus on helping merchants improve the payments experience Increase savings on electronic payment processing, including reducing reserve requirements Improving technology, hardware, and gateways Using enhanced payment propositions to increase revenues and profitability Maximize values from enhanced services, including reporting, compliance, risk management

Best of Class :

Best of Class We represent a wide group of well-qualified merchant processors that gives us the flexibility to place each merchant client where it best fits. Whether it is technology, business type, customer service, or pricing structure, we focus on delivering seamless solutions that reduce payments processing costs, improve your customer experiences, and enhanced management effectiveness and information. PMA principals and associates have a combined total of over 75 years of relevant industry experience Retailing, Merchant Banking, Credit/Debit Card Processing , ACH Processing, Gift Cards, Check Guarantee, and Cash Advance

Clients :

Clients Our merchant clients include: Traditional merchant verticals including Governments & Municipalities, Retailing, Lodging, Restaurant, E-commerce, Transportation, Entertainment, etc. Non-traditional merchant types including online dating / matchmaking services, TMF merchants, sophisticated adult services and products, telemarketing services, infomercials, video on demand, and MLMs

The PMA Value Proposition :

The PMA Value Proposition Independent merchant-centric advice, analysis, and recommendations Effective at increasing savings on Electronic Payment Processing We aggressively negotiate the best pricing and terms for our clients with best of class service providers most appropriate for your business Improved operational efficiency Analysis and solutions which are a better fit for your operations, customers, information management needs, and strategic preferences

Enhanced Services :

Enhanced Services Robust payment processing choices for your customers and clients Visa, MasterCard, American Express, Discover, JCB and Diners Club Card Processing Pin-Debit Card Processing Verification and Guarantee Check Services Specialty processing for healthcare, government, utilities, card not present, fleet card acceptance Multiple-Merchant terminals, Internet, wireless, recurring payments, and ACH batch

Best of Class Service Providers :

Best of Class Service Providers Our preferred merchant processors combined annual processing volume exceeds $30 Billion and over $1 Billion in ACH/ Electronic Checks Representing the “Top 10” Merchant Processors in the Nation Over 200,000 active merchants High approval rates exceeding 92% Affiliated with Leading Merchant Banks Well Fargo, CB&T, Merrick, MCB, JP Morgan Chase, others Special-focused acquiring banks Increased sales/payment options Innovative hardware and software solutions Gift Card and Loyalty Programs, Payroll Cards Prepaid and Postpaid programs Self-serve banking and ATM cash dispensing machines

Ready to Serve :

Ready to Serve Please feel free to call at any time with questions, as we are happy to help: Michael Walker: (713) 447-6537 mbwalker@pegasusmerchantadvisors.com Dan Stiel: (949) 231-1723 dstiel@pegasusmerchantadvisors.com Jim Phillips: (949) 466-9368 jrphillips@pegasuswealth.com

Appendix :

Appendix Executive Team Bios 11 1201 Dove Street· Suite 550 Newport Beach, CA 92660 (949) 231-1723

James R. Phillips :

James R. Phillips Jim Phillips brings over 30 years of experience to Pegasus Merchant Advisors from the financial services industry. Most recently, Jim is the co-founder of Pegasus Capital Management, LLC. Prior to founding Pegasus Capital Management, he served as Executive Vice President & Managing Director of myCFO, LLC. Jim served in leadership roles with Bank of America and First Interstate Bank over two decades with particular emphasis in commercial credit, banking and merchant services. Jim graduated from Middlebury College with a degree in both Economics and French. He also attended Columbia University Reid Hall Foreign Studies Program, Paris, France, and is a graduate of the Cannon Trust School. 12

Daniel R. Stiel :

Daniel R. Stiel Dan Stiel holds more than 30 years experience in electronic payments product development and marketing, serving some of the world’s largest retailers, financial institutions, and card networks. Mr. Stiel served as the Director of Payment Systems for Circle K Stores, where he developed and marketed a number of innovative payment solutions and financial services for the retailer’s more than 5,000 franchise, dealers, and company-owned locations. As Vice President, Marketing for First Interstate Bancorp, he oversaw product and marketing for the $60+ billion dollar bank’s credit, debit, ATMs, and electronic banking products. He also held the position of Director of Fleet Purchasing Cards for Visa USA where he developed and implemented fleet purchasing cards with the U.S. Government, Bank of America, Citibank, U.S. Bank, and leading credit card processors. Dan founded Stiel Direct LLC, a Delaware company, in 2000 to provide financial services marketing, category management, and product development support to leading retailers, manufacturers, and banks. Stiel is a graduate of the University of Southern California Marshall School of Business. 13

Michael B. Walker :

Michael B. Walker Mike Walker has extensive experience in developing, managing, and improving financial operations and payments processing activities. His experience includes credit card company management, financial services mergers and acquisitions, new product development, and technology development for the leaders in financial services. Prior to Pegasus Merchant Advisors, Mike served as Co-Founder and CEO of Apollo Enterprise Solutions, growing the company operationally to over $5 million daily in payments over the internet. As Chairman & CEO of Payment Programs Management Corporation (PPMC), he provided credit card management services and advanced data analytics to departments and agencies of the Federal Government. Prior to PPMC, Mike was senior vice president and general manager at First Data Resources, the largest 3rd party credit card processor in the world. At First Interstate Bank, Mike held line, staff, and management positions including chief executive of First Interstate Bancard, Special Assistant to the CEO, and Chief of Staff (COS). As COS he was responsible for all of the staff functions of the bank: finance, marketing, branch operations, human resources, corporate properties and facilities, legal, community relations, data administration and technology planning. Mike holds a BA in philosophy and an MBA in economics and finance. Both degrees are from the University of Chicago. 14

Jim Chamberlain :

Jim Chamberlain Jim Chamberlain has extensive industry experience in chemical and petroleum manufacturing, publishing, EDI systems for health care, internet services and product distribution. He has held senior executive positions with Times Mirror Corporation, and Occidental Petroleum. He began his career in finance with Ernst and Ernst in San Francisco. Mr. Chamberlain holds a BA degree from the University of California at Berkeley and an MBA in finance and accounting from the University of Bridgeport in Connecticut. He is a Certified Public Accountant and a Certified Management Accountant. 15