2009 Pinnacle Hills Arts Festival

3rd Annual Pinnacle Hills Arts Festival : 

3rd Annual Pinnacle Hills Arts Festival Art • Food • Music • Living It Green Sponsorship Opportunities• September 11 – 13, 2009 Northwest Arkansas • www.pinnaclehills.info

Pinnacle Hills Festival Facts : 

Pinnacle Hills Festival Facts 45,000+ Attendees in 2007 & 2008 Hosted at the Pinnacle Hills Promenade in Northwest Arkansas Over 100 Exhibitors, Entertainers, Activities in 2008 Juried fine art show and sale Taste & Food Festival featuring region’s best Restaurants Live Entertainment & Musical Performances Living It Green Expo featuring eco-friendly products/services, health & nutrition, outdoor living Children’s Art Workshops for kids of all ages Emerging Artists Exhibition Sponsor and Commercial Exhibitors Benefits the THEA Foundation, an Arkansas-based educational foundation September 11 – 13, 2009 2

Festival Overview : 

Festival Overview 3rd annual outdoor arts, food, music festival held on the “streets” of the Pinnacle Hills Promenade Festival dates coincide with the LPGA P&Gbeauty NW Arkansas Golf Championship, being held at the adjacent Pinnacle Hills Country Club. Pinnacle Hills Taste & Food Festival Features region’s best restaurants selling sample-size portions of their favorite menu items Living It Green Expo Eco-friendly products & services for home &family Free admission & parking to the public Encourages large attendance and family participation Children’s Interactive Art & Performance Workshops Over 200 children participated in 2007 Pinnacle Hills Promenade is a 1.4MM sq. foot upscale shopping & lifestyle center development Built and operated by General Growth Properties, Inc. 3

Benefits THEA Foundation : 

Benefits THEA Foundation THEA Foundation established in 2001 Named Official Charitable Organization of the Pinnacle Hills Festival in 2007 The mission of the THEA Foundation is to advocate the importance of art in the development of our youth Educational and promotional activities Encourage individual participation in art through scholarship, partnership, and other programs Visit www.theafoundation.org for more information 4

Attendance Demographics : 

Attendance Demographics 45,000+ of the region’s most affluent consumers of all ages in 2007 & 2008 Origin of 2008 Festival attendees: Northwest Arkansas Area 68% Other Arkansas 16% Outside Arkansas 14% Gender: Female 57% Male 43% Age: Under 22 years 7% 22 - 30 years 29% 31 - 45 years 26% 46 - 64 years 31% Over 65 years 7% Annual Household Income: $100,000+ 18% $45,000 - $99,999 50% Under $45,000 32% 5

Trade Area Profile : 

Trade Area Profile Pinnacle Hills Festival draws audiences from across the tri-state region: Current Market Population: 711,200+ Current Median Age: 35 Current Average Household Income: $51,107+ Minutes from the University of Arkansas and the world headquarters for Wal-Mart, Tyson Foods and JB Hunt and thousands of employees of vendors who support these organizations 6

Pinnacle Hills Festival Schedule : 

Pinnacle Hills Festival Schedule Friday, September 11 9am to 5pm: Exhibitor Set-up 5:00pm to 9:00pm Public Preview VIP Party to Benefit THEA Foundation Juried Art Show & Sale Taste & Food Festival Living It Green Expo Emerging Artists Exhibition Musical Stage Performances Saturday, September 12 10:00am to 9:00pm Juried Art Show & Sale Taste & Food Festival Living It Green Expo Musical Stage Performances Emerging Artists Exhibition Children’s Art Activity/Workshop: 10 am to Noon Sunday, September 13 : 12:00pm to 6:00pm Juried Art Show & Sale Taste & Food Festival Living It Green Expo Musical Stage Performances Emerging Artists Exhibition Children’s Art Activity/Workshop: Noon to 2 pm 7

Advertising/Promotion : 

Advertising/Promotion Cash and trade partnerships include regional advertising & promotional programs Print Local Newspaper Advertising in the most widely-read dailies ION Art Magazine Special Supplement - Festival Guide Special Preview Section Lifestyle monthlies, Visitors Guides, Local Chambers of Commerce publications, Calendars, Newsletter inserts Postcard mailings to 3,500 artists, galleries, and collectors Website (www.pinnaclehills.info) generates 150,000+ unique visitors annually Local Radio On-air advertising, targeted commercial unit schedule, daily promotional winners, live remote broadcasts, interviews and website advertising across their marquee stations 8

Advertising/Promotion : 

Advertising/Promotion Cash and trade partnerships (continued) Festival Poster Poster displays in hundreds of galleries, hotels, and businesses across Northwest Arkansas Television Cable Television Units in Benton County, Washington County, and Fort Smith Local News Broadcasts Festival promotional units, live broadcasts, special segments & promotion winners Outdoors Illuminated billboards on I-540, the major highway corridor adjacent to festival Corporate Partnerships (General Growth Properties & Pinnacle Hills Promenade) Festival-branded entrance signs and Street banners at the Pinnacle Hills Promenade 9

Exhibitor Opportunities : 

Exhibitor Opportunities Face-to-Face Exposure to 45,000+ affluent festival-goers Total 21 hours of public selling and exhibition Premium Outdoor Exhibition & Selling Space 10’ X 10’ to 20’ X 200’ Larger spaces are available, including space for mobile touring vans & large interactive exhibits Promotional Presence at the 1.4MM sq foot Pinnacle Hills Promenade open-air shopping & lifestyle center Festival Directory & Entrance Signage inclusion of logo or name Display Signage and Banners Rights to sell and distribute Promotional & Sales Materials on-site at your exhibit location Advertising and media opportunities Special Advertising Inserts and supplements 10

Sponsor Benefits : 

Sponsor Benefits Brand-building sponsor recognition/logo inclusion in printed materials Posters, banners, flyers, direct mail, and other printed materials Sponsor recognition/logo inclusion in media advertising Print, web, and broadcast advertising Promotional Rights to develop exclusive consumer and trade promotions Print deadlines apply, so commit now! 11

Sponsor Benefits : 

Sponsor Benefits Highly visible signage & outdoor exhibition space among the art, food, music, shops and restaurants along Tower Avenue and Park Place Uncluttered, one-to-one selling & branding opportunities Cost-effective “lifestyle” vehicle to support your sales & brand-building initiatives Delivers extensive brand exposure, recognition, and interaction to one of the largest and most affluent audiences of fine art, music, food lovers in the Southern USA Exclusive Category Sponsorship opportunities 12

Sponsor & Guest Amenities : 

Sponsor & Guest Amenities Convenient access to major hotels, freeways, dining, business services 24-hour traffic control and security beginning with set-up times through teardown Modern, clean, convenient and upscale public facilities including indoor food pavilion, excellent restaurants, shopping, clean inside restrooms Designated paved sponsor parking areas Electrical Service is available upon request 13

Sponsorship Categories : 

Sponsorship Categories We custom-design your sponsorship to maximize your investment and marketing goals Festival Presenting Sponsor Exclusive Category sponsorship opportunities Platinum Sponsorship of key attractions VIP Party to benefit THEA Foundation Children’s Art Activities and Workshops Emerging Artists Exhibition Taste and Food Festival Music & Performance Stages Gold Sponsor High-visibility and category opportunities Commercial Exhibition Space Every sponsorship package includes prime commercial Exhibition Space, from 10’ X 10’ up to 20’ X 200’ 14

About the Event Producers : 

About the Event Producers The Festival is locally produced and managed by NWA Festivals and Art Reach LLC Dan Stiel, John Salazar & Steve Schmidt bring over 50 years combined experience sponsoring, marketing, promoting, supporting, and producing large and small events for some of the nations biggest and most successful companies, brands, and programs. Combined experience includes over 2,500 major and community events ranging from fine arts & crafts shows, World Cup Soccer, Olympics, NASCAR and Formula F1 auto racing, expos, boat racing, as well as innumerable participatory sports, fairs, festivals, trade shows, and retail promotions. 15

Appendix : 

Appendix 2009 Pinnacle Hills Festival Art • Food • Music • Living It Green Northwest Arkansas • September 11 – 13, 2009 www.pinnaclehills.info

Pinnacle Hills Promenade : 

Pinnacle Hills Promenade 1.4 million square foot open-air shopping & lifestyle center that opened in the Fall 2006. Anchor tenants include a 155,000 square foot Dillard's, a 43,000 square foot 12-screen Malco Theatre and a 98,000 square foot JCPenney. Restaurants featured at the center include P.F. Chang's China Bistro, Fish City Grill, Texas Land & Cattle, and Mimi’s Café. Merchants include Target, Best Buy, Borders, a 250,000 square feet of "big box" retail village shopping, 275,000 square feet of specialty shops (regional and national retailers), 80,000 square feet of Class A office space. Pinnacle Hills Promenade is centrally located in the fastest growing area of Northwest Arkansas, at the intersection of I-540 and Promenade Boulevard. 17

Venue Snapshots : 

Venue Snapshots 18

Pinnacle Hills Promenade Festival Grounds/Street Map : 

Pinnacle Hills Promenade Festival Grounds/Street Map 19 Event is staged on streets between Dillards and JCPenney, Malco Theatre and PF Chang’s

2008 Living It Green Expo Sponsors : 

2008 Living It Green Expo Sponsors 20

Contact Information : 

Contact Information Pinnacle Hills Festival 3 Dogwood Ridge, Suite B Eureka Springs, AR, AR 72632 Steve Schmidt (479) 981-0573 Dan Stiel (479) 925-4262 John Salazar (484) 550-5620 General Email: info@pinnaclehills.info Website: www.pinnaclehills.info