Crew Computers

Crew Computers: 

Executive summary Presented by Diana Smith And Jacob gallagher Crew Computers

Performance Review: 

Performance Review

Financial Performance: 

Financial Performance Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Gross Margin 0 0 327,708 1,050,027 1,886,966 4,547,050 7,978,954 14,739,869 Operating Expenses 88,000 120,000 777,984 987,778 2,052,362 2,624,774 3,282,433 5,694,205 Operating Profit -88,000 -120,000 -450,276 71,239 -165,396 1,922,276 4,696,521 9,045,664 Cumulative Net Profit -88,000 -508,000 -1,098,276 -1,277,037 -5,113,517 -3,191,241 1,105,280 10,150,944

Market Performance: 

Market Performance Cost Cutter Innovators Mercedes Work Horse Traveler Total Demand Crew Computers 3,038 3,118 2,078 2,860 1,898 12,992 International Technology, LLC 54 1,210 301 481 430 2,476 Total 3,092 4,328 2,379 3,341 2,328 15,468 Market Demand

Marketing Effectiveness: 

Marketing Effectiveness Our weakness Top Brand Judgment

Investment in the Future: 

Investment in the Future Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Revenues 0 0 1,291,935 2,762,610 4,333,148 11,663,674 19,698,483 36,352,734 Rebates 0 0 26,325 18,088 21,888 72,925 116,800 185,300 R&D Costs 0 0 0 0 3,411,084 0 0 0 Set Up Costs 0 300,000 140,000 250,000 260,000 0 400,000 0

Strategy and Execution Target Markets: 

Strategy and Execution Target Markets 12,992 total units sold 4 product lines Work Horse and Traveler Markets Inexpensive Large client base Innovators and Mercedes Pricing strategy Cost Cutter Many features, low price

Strategy and Execution Competitor Analysis: 

Strategy and Execution Competitor Analysis International Technology, LLC Strengths Investment in the future Weaknesses Poor timing

Strategy and Execution Key Decisions: 

Strategy and Execution Key Decisions Blade I and Edge I Investment in the future Expansion Pricing strategy

Strategy and Execution Decision Making Strategy: 

Strategy and Execution Decision Making Strategy Group meetings

Current Competitive Position: 

Current Competitive Position Industry Leader Market Share 4 product lines 13 stores in 8 countries Lack of competition

Recommendations: 

Recommendations Asian Expansion China Japan Gain Government Contracts Schools Government Agencies Improve Marketing Effectiveness