Alpha

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Core Strategy for Start-Ups June, 2010

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Overview You’ve got the vision. Now you need a plan. We live in challenging economic times, and a carefully crafted business strategy is more important than ever. AlphaTM is a comprehensive suite of services providing application developers and start-ups with a strategic foundation as they seek out new business opportunities and capital investment. Quite simply, we help you articulate your vision and put it into action. © 2009-2010 DRS Advisors LLC. All rights reserved.

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Deliverables Financial Model Assumptions, revenue structure, P&L, cash flow MiniDeckTM A 12 slide (or less) investor presentation Viral Promotion Via our social media presence Strategic Advice Assistance with M&A, partnerships, financing* AlphaTM clients receive an array of high value products and services. © 2009-2010 DRS Advisors LLC. All rights reserved. * DRS Advisors, LLC is not a registered broker-dealer and as such does not act as an intermediary in securities-related transactions or as a securities broker-dealer. We do not independently negotiate, accept or reject the price or any other terms or conditions pertaining to any potential transaction between its clients and any third-party.

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Financial Model © 2009-2010 DRS Advisors LLC. All rights reserved. Crunching the numbers. More than ever, investors expect quality data when considering new opportunities. Our industry experience ensures that your financial projections are investor-relevant and based on realistic, real world metrics and assumptions. We don’t speculate. We focus on the fundamentals, the nuts and bolts of your core business model. Your financial model is seamlessly integrated into the MiniDeck. You’ll also receive a full copy as a Microsoft Excel workbook. Assumptions Profit & Loss Cash Flow Revenue Model

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MiniDeckTM © 2009-2010 DRS Advisors LLC. All rights reserved. The days of the 50-slide investor pitch are over. Investors appreciate your hard work, but, like you, they are busy people. They just don’t have the time (or patience) to sit through a lengthy (albeit brilliant) PowerPoint deck. A MiniDeck is a concise presentation of your business plan in 12 slides or less. It incorporates all of the investor-relevant data and information included in the MiniPitch, enabling you to present your idea in an efficient yet visually engaging format. Less sizzle. More steak.

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Strategic Advice © 2009-2010 DRS Advisors LLC. All rights reserved. At DRS Advisors we seek to establish long-term relationships with our clients. We want to be your trusted advisor as you navigate the choppy waters of the current economy, and face the challenges and opportunities beyond. As an AlphaTM client you will receive twelve months of strategic advice. We will be your on-call advisor, assisting with monetization, business development, acquisitions and financing. You’re in it for the long haul. So are we.

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Fee Schedule At DRS Advisors we understand the unique financial position of start-ups. The last thing we want is to be an additional drain on your liquidity. Our fee structure is simple. We charge a flat equity retainer. That’s all. There are no hidden or add-on fees. We want to be your long-term partner going forward. Your success is our success. © 2009-2010 DRS Advisors LLC. All rights reserved. Will work for stock.

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Contact David R. Strachan Senior Managing Director 866.960.9554 drs@drsadvisors.com drsadvisors.com DRS Advisors, LLC ("the Company") makes no offer herein to buy or sell securities, options, futures, or derivatives products of any kind, to provide investment advice, recommendations, or strategy. The Company is not a registered broker-dealer and as such does not act as an intermediary in securities-related transactions or as a securities broker-dealer. The Company does not independently negotiate, accept or reject the price or any other terms or conditions pertaining to any potential transaction between its clients and any third-party. The Company does not offer or give advice as to whether our client or any other party should buy or sell any particular security. © 2007-2009 DRS Advisors LLC. For more on how AlphaTM can provide your firm with a strategic edge, please contact us. © 2009-2010 DRS Advisors LLC. All rights reserved.