Strategies & Methods of Health Promotion : Strategies & Methods of Health Promotion Dr Deryck D. Pattron, Ph.D.
Public Health & Safety Department
COSTAATT Health Promotion : Dr. Deryck D. Pattron, Ph.D. 2 Health Promotion Health promotion is the science and art of helping people change their lifestyle to move toward a state of optimal health.
Optimal health is defined as a balance of physical, emotional, social, spiritual, and intellectual health. Partnerships for Health : Dr. Deryck D. Pattron, Ph.D. 3 Partnerships for Health Definitions of Partnership
Joint action between partners
Sharing of power
Service agreements & contracts between partners
Inter- or multidisciplinary working
Teams Characteristics of an Ideal Team : Dr. Deryck D. Pattron, Ph.D. 4 Characteristics of an Ideal Team Common purpose
Sharing of expertise and experiences
Commitment to accomplish task
Goal oriented Key Stakeholders in Promoting Health : Dr. Deryck D. Pattron, Ph.D. 5 Key Stakeholders in Promoting Health Government departments
Health authorities and health trusts
Health promotion unit and national lead agencies
Primary health care team
Professions allied to medicine
Community groups and voluntary organizations
Business sector and major employees
Mass media Public Health Work : Dr. Deryck D. Pattron, Ph.D. 6 Public Health Work Promotion of the health of the population
Prevention of illness and disease
Protection by recognition of determinants of health Defining Public Health Work : Dr. Deryck D. Pattron, Ph.D. 7 Defining Public Health Work Raising the profile of health issues
Drawing attention to health problems
Carrying out research The Old Public Health (1842-1907) : Dr. Deryck D. Pattron, Ph.D. 8 The Old Public Health (1842-1907) Contemplation and establishment of legislation
Contemplation and establishment of Health Commissions
Contemplation and establishment of Public Health Acts
Contemplation and establishment of Local Government Authority The New Public Health (1974-1999) : Dr. Deryck D. Pattron, Ph.D. 9 The New Public Health (1974-1999) The environment is identified as crucial for health.
WHO introduces its “health for all” programme
Public Health Alliance is created
Public Health Ministry is introduced
Public Health Association is introduced Public Health Principles : Dr. Deryck D. Pattron, Ph.D. 10 Public Health Principles Empowerment
Intelligence and surveillance
Research and development
Health for all Working with Communities & Community Development : Dr. Deryck D. Pattron, Ph.D. 11 Working with Communities & Community Development Definition of Communities
Existence of potential resources WHO Concept of Community Development : Dr. Deryck D. Pattron, Ph.D. 12 WHO Concept of Community Development People have a right and a duty to participate individually and collectively in the planning and implementation of their health care (WHO, 1978)
Health for all will be achieved by people themselves who are well-motivated and actively participating in community activities (WHO, 1985)
Health promotion is an effective tool in empowering communities (WHO, 1986)
Health promotion is carried out by and with people, not on or to people and requires practical education, leadership training and access to resources (WHO, 1997)
Community action is essential for development and implementation of healthy public policy (WHO, 1988)
Increasing capacities of communities require practical education, leadership training and access to resources (WHO, 1997) Slide 13: Dr. Deryck D. Pattron, Ph.D. 13 Community Development Approach User Led : Dr. Deryck D. Pattron, Ph.D. 14 User Led The health promoter identifies problems, concerns and pressing questions and directs the activities of the community in alleviating and solving social, economic and environmental problems. The health promoter also identifies key individuals, groups, and resources. Focus on process : Dr. Deryck D. Pattron, Ph.D. 15 Focus on process Personal development through self-help
Development of skills through working with communities
Practical support through availability and accessibility and of services
Acting as an advocate for disadvantaged groups
Building a social profile of the community Slide 16: Dr. Deryck D. Pattron, Ph.D. 16 Evaluation
Assessment of aims of objectives
Impact Categories of Community Action (Smithies & Adams, 1990) : Dr. Deryck D. Pattron, Ph.D. 17 Categories of Community Action (Smithies & Adams, 1990) Formal participation
Increasing people participation in decision making
Any activity undertaken by a community to effect change
Facilitating enabling processes
Activities designed to increase and enhance people’s skills in working for change
Professional and community interface
Effective communication between all stakeholders
Initiatives which endorse community development and enable it to take place Conclusions : Dr. Deryck D. Pattron, Ph.D. 18 Conclusions Theoretic and historical underpinnings are necessary for the understanding, initiation, propagation, continuation and termination of health promotion strategies.
Health promotion strategies even though fraught in difficulties and challenges should always adopt the strategy that we live in a world of unprecedented possibilities. Re-framing of strategies and re-thinking of approaches should be key ingredients in developing effective health promotion strategies. Critical Thinking : Dr. Deryck D. Pattron, Ph.D. 19 Critical Thinking What is a community profile?
How can it be used to gather information about the health status of the community?
Compile a community profile of your own community and determine the health status of your community. References : Dr. Deryck D. Pattron, Ph.D. 20 References Naidoo J & Wills J. (2000). Health Promotion: Foundation for Practice. 2nd ed. Edinburgh: Bailliere Tindall.