The Marketing Exchange Process I

The Marketing Exchange Process I:

The Marketing Exchange Process I Middlemen Wholesalers Retailers Many individual Suppliers (heterogeneous supply) Perform universal marketing functions of buying, selling, transporting, storing, marketing, information, standardization and grading, financing, and risk taking To overcome discrepancies of quantity and assortment, and to overcome separation of space, time, information, values and ownership To create form, time, place, and possession utility and direct the flow of need – satisfying goods and services Too many individual Customers (heterogeneous demand) Facilitators - Ad agencies -Marketing research firms -Product testing labs -Public warehouses -Transportation specialists -Financial institutions http://www.drawpack.com your visual business knowledge business diagrams , management models , business graphics , powerpoint templates , business slides , free downloads , business presentations , management glossary

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