Marketing Management models and diagrams for business p

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Marketing Management... 100 Slides Powered by www.drawpack.com. All rights reserved.

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Key Words... Market Structure – Market Forces – Marketing Concepts – Customer Added Value – Relationship Marketing – Profitability Analysis – Stakeholder Analysis – Threat Matrix – Value Creation – Marketing Mix – Hierarchy of Needs – Demand Measurement – Market Definition – Segment Rivalry – Target Market – Product Development – Demand-Life-Cycle – Market-Space Diagram – Marketing Strategies – Market Entry – Promotions – Marketing Communication – Service Quality Model – 3 C’s Model – Hybrid Grid – Distribution Management – Consumer Brands – Control Chart Model – Multichannel Marketing – Demand Elasticity – Strategic Planning Gap – AIDA Model

Markets and Structure of Flow : 

Markets and Structure of Flow

Main Actors and Forces in the Market : 

Main Actors and Forces in the Market

The Selling and Marketing Concepts : 

The Selling and Marketing Concepts

The Chart Company Organization : 

The Chart Company Organization

Marketing`s Role in the Company : 

Marketing`s Role in the Company

Determinants of Customer Added Value : 

Determinants of Customer Added Value

The Generic Value Chain : 

The Generic Value Chain

Levels of Relationship Marketing : 

Levels of Relationship Marketing

Customer/Product Profitability Analysis : 

Customer/Product Profitability Analysis

The Strategic Planning, Implementation and Control Process : 

The Strategic Planning, Implementation and Control Process

Relationships Among Stakeholders : 

Relationships Among Stakeholders

The BCG Growth-Share Matrix : 

The BCG Growth-Share Matrix

Market Attractiveness – Portfolio Classification and Strategies I : 

Market Attractiveness – Portfolio Classification and Strategies I

Market Attractiveness – Portfolio Classification and Strategies II : 

Market Attractiveness – Portfolio Classification and Strategies II

The Strategic-Planning Gap : 

The Strategic-Planning Gap

Ansoff‘s Product/Market Expansion Grid : 

Ansoff‘s Product/Market Expansion Grid

The Business Strategic-Planning Process : 

The Business Strategic-Planning Process

Opportunity Matrix : 

Opportunity Matrix

Threat Matrix : 

Threat Matrix

McKinsey 7-S Framework : 

McKinsey 7-S Framework

Two Views of Creating Value : 

Two Views of Creating Value

The Product-Positioning Map : 

The Product-Positioning Map

The Four P‘s of the Marketing Mix : 

The Four P‘s of the Marketing Mix

Marketing-Mix Strategy : 

Marketing-Mix Strategy

Factors Influencing Marketing Strategy : 

Factors Influencing Marketing Strategy

The Marketing Information System : 

The Marketing Information System

Model of Buyer Behavior : 

Model of Buyer Behavior

Model of Factors Influencing Behavior : 

Model of Factors Influencing Behavior

Maslow‘s Hierarchy of Needs : 

Maslow‘s Hierarchy of Needs

How Customers Handle Dissatisfaction : 

How Customers Handle Dissatisfaction

Customers‘ Use or Dispose of Product : 

Customers‘ Use or Dispose of Product

Model of Industrial Organization Analysis : 

Model of Industrial Organization Analysis

Shifting Company Orientations : 

Shifting Company Orientations

90 Types of Demand Measurement (6 x 5 x 3) : 

90 Types of Demand Measurement (6 x 5 x 3)

Levels of Market Definition : 

Levels of Market Definition

Segmentation, Targeting, Positioning : 

Segmentation, Targeting, Positioning

Different Segmentation of a Market : 

Different Segmentation of a Market

Basic Market-Preference Patterns : 

Basic Market-Preference Patterns

Five Forces Determining Segment Structural Attractiveness : 

Five Forces Determining Segment Structural Attractiveness

Barriers of Profitability : 

Barriers of Profitability

Five Patterns of Target Market Selection : 

Five Patterns of Target Market Selection

Three Alternative Market Selection Strategies : 

Three Alternative Market Selection Strategies

Segments and Supersegments : 

Segments and Supersegments

The New BCG Matrix : 

The New BCG Matrix

Brand-Quality Strategies and Profitability : 

Brand-Quality Strategies and Profitability

Evaluating a Market Opportunity : 

Evaluating a Market Opportunity

Product and Brand Positioning : 

Product and Brand Positioning

The New-Product-Development Decision Process : 

The New-Product-Development Decision Process

Adopter Categorization on the Basis of Relative Time of Adoption of Innovation : 

Adopter Categorization on the Basis of Relative Time of Adoption of Innovation

Demand-Technology-Product Life Cycles : 

Demand-Technology-Product Life Cycles

Sales and Profit Life Cycles : 

Sales and Profit Life Cycles

Four Marketing Strategies : 

Four Marketing Strategies Price

Stages of the Competitive Cycle : 

Stages of the Competitive Cycle

Companies in a Mature Industry : 

Companies in a Mature Industry

Market-Space Diagrams : 

Market-Space Diagrams

Market Fragmentation and Market Reconsolidation Stages : 

Market Fragmentation and Market Reconsolidation Stages

Hypothetical Market Structure : 

Hypothetical Market Structure

Defense Strategies : 

Defense Strategies

Market Share and Profitability : 

Market Share and Profitability

Attack Strategies : 

Attack Strategies

Major Decisions in International Marketing : 

Major Decisions in International Marketing

Evaluating Which Markets to Enter : 

Evaluating Which Markets to Enter

Five Modes of Entry into Foreign Markets : 

Five Modes of Entry into Foreign Markets

Five International Product and Promotion Strategies : 

Five International Product and Promotion Strategies

Whole-Channel Concept : 

Whole-Channel Concept

Five Product Levels : 

Five Product Levels

Overview of Branding Decisions : 

Overview of Branding Decisions

Four Brand Strategies : 

Four Brand Strategies

Elements in a Service Encounter : 

Elements in a Service Encounter

Three Types of Marketing in Service Industries : 

Three Types of Marketing in Service Industries

Evaluation for Different Types of Products : 

Evaluation for Different Types of Products

Service-Quality Model : 

Service-Quality Model

Nine Price/Quality Strategies : 

Nine Price/Quality Strategies

Price, Revenue, Market Share, and Profits : 

Price, Revenue, Market Share, and Profits

Inelastic and Elastic Demand : 

Inelastic and Elastic Demand

The Three Cs Model for Price Setting : 

The Three Cs Model for Price Setting

Break-Even Chart : 

Break-Even Chart

How a Distributor Effects an Economy of Effort : 

How a Distributor Effects an Economy of Effort

Consumer and Industrial Marketing Channels : 

Consumer and Industrial Marketing Channels

The Hybrid Grid : 

The Hybrid Grid

The Downside of Multichannel Marketing : 

The Downside of Multichannel Marketing

Nature of Physical Distribution : 

Nature of Physical Distribution

Optimal Order Quantity : 

Optimal Order Quantity

Response Hierarchy Models : 

Response Hierarchy Models

Promotional Tools in Consumervs. Industrial Markets : 

Promotional Tools in Consumervs. Industrial Markets

Push vs. Pull Strategy : 

Push vs. Pull Strategy

Cost Effectiveness of DifferentPromotional Tools : 

Cost Effectiveness of DifferentPromotional Tools

Current Consumer States for Two Brands : 

Current Consumer States for Two Brands

Major Decisions in Advertising Management : 

Major Decisions in Advertising Management

Classification of Advertising Timing Patterns : 

Classification of Advertising Timing Patterns

Steps in Designing and Managing the Salesforce : 

Steps in Designing and Managing the Salesforce

Major Steps in Effective Selling : 

Major Steps in Effective Selling

Stages in the Evolution of theMarketing Department : 

Stages in the Evolution of theMarketing Department

Functional Organization : 

Functional Organization

The Product Manager‘s Interactions : 

The Product Manager‘s Interactions

Three Types of Product Teams : 

Three Types of Product Teams

The Control-Chart Model : 

The Control-Chart Model

Financial Model of Return on Net Worth : 

Financial Model of Return on Net Worth

Dynamic Interactions Between Sales Orders and Distribution Efficiency : 

Dynamic Interactions Between Sales Orders and Distribution Efficiency

Major Marketing Decision Areas Posing Legal or Ethical Questions : 

Major Marketing Decision Areas Posing Legal or Ethical Questions

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